SOTC

TRAVEL
LIMITED
PRESENTED BY –
ANUBHAV YADAV
 COMPANY BACKGROUND
SOTC Travel Limited is a prominent travel and tourism company with a rich history. Established in
1949, SOTC has been a key player in various travel segments, including Leisure Travel, Incentive
Travel, Business Travel, and Foreign Exchange.
Over the years, SOTC has grown to become a leading brand in the industry, catering to the travel needs
of millions of travelers globally.
The company has received several accolades and awards for its innovative services and customer-centric
approach.
SOTC is known for its diverse offerings, including escorted group holiday packages, customized
holidays, domestic and international holiday packages, incentive travel, business travel, and
foreign exchange services. With a network of over 160 touchpoints in India and NRI markets, SOTC
has been instrumental in making travel an essential part of people's lives, creating memorable
experiences, and continuously evolving to meet the changing needs of its customers.
 INDUSTRY OVERVIEW
The travel and tourism industry is a significant contributor to the global economy,
and SOTC Travel Limited is a prominent player in this sector. SOTC has been
providing travel and tourism services for over 75 years, specializing in Leisure
Travel, Business Travel, and Distribution Visa Marketing Services.
SOTC's Leisure Travel segment offers escorted group tours, customized holidays,
and holidays of India, catering to various destinations around the world. The
company has a dedicated team of over 100 professionals for meetings, incentives,
conferences, and events, making it a leader in the MICE segment.
In the Business Travel segment, SOTC provides customized travel and travel-
related solutions for top Indian and multinational corporations, with leading-edge
technology, user-oriented software applications, and a strong focus on service and
customer needs.
 BUSINESS ENVIRONMENT

The business environment of SOTC Travel is dynamic and influenced by various factors
within the travel and tourism industry. SOTC operates across different travel segments,
including Leisure Travel, Business Travel, and Distribution Visa Marketing Services.
The company has a strong focus on customer-centric strategies, national reach, and market
leadership in the MICE segment, catering to meetings, incentives, conferences, and events.
In the Business Travel segment, SOTC provides customized travel solutions for top Indian
and multinational corporations, leveraging leading-edge technology and a strong customer
service focus.
 SOTC TRAVELS STP
SEGMENTATION TARGETING
International Travelers: Those Leisure Travelers Business
crossing international borders. Travelers
Domestic Travelers: Those traveling Trade Fair Participants
within India. Cultural and Religious
Tourists
POSITIONING
Homegrown omnichannel travel and
tourism company.
'Darshans' aimed at offering integrated
spiritual and leisure experience.
The focus on innovation, customer-
centric services, and co-creation of
holidays with customers .
SERVICE DESIGN &
SERVICE DISTRIBUTION
The company has created different avenues through tour packages like 'Bhraman Mandal,'
dedicated to the Marathi speaking population, showcasing a commitment to serving
diverse customer segments.

SOTC's market presence is notable, with a wide distribution network of over 150 sales
outlets, positioning the company as a leader in organized leisure travel in India.

In terms of customer feedback and reviews, SOTC acknowledges areas for improvement,
such as enhancing customer services, focusing on rural areas, and improving the Indian
railway network to avoid inconvenience to customers.

In the Distribution Visa Marketing Services segment, SOTC operates 8 Visa Application
Centers, 16 priority partners locations, and has over 3000 travel agents under its fold
within India, offering Visa and Meet & Greet Services
The company's international presence in Russia, China, Sri Lanka, and the Philippines
enables it to cater to global customer needs for processing UAE and Bahrain visas.
 PEOPLE & PROCESS
1. SOTC has a well-defined employee travel policy, which includes well-designed programs and corporate
contracting, demonstrating the company's commitment to its employees.

2. The company's career page highlights its focus on engaging and connecting with employees, with initiatives such
as Coffee Conversations, Town Halls, Quarterly Confluence, All Hands Meet, Mentoring, and Branch Visits

3. The company has grown from a small office with just 5 employees to a network of over 160 touch points in India
and NRI markets

4. SOTC has been a pioneer in introducing various innovative services, such as the Holiday Now Pay Later facility,
regional tours, and easy financing options for customers

5. The company has also been recognized with numerous awards, including the 2018 Times Travel Award for Best
Business Travel Tour Operator, the 2018 Times Travel Award for Best Domestic Tour Operator, and the 2018
Outlook Traveller Award for Best Outbound Tour Operator
 PRICING & REVENUE MODEL
PRICING
● SOTC's pricing strategy ensures that
travelers can choose from a variety of
options based on their preferences,
whether they seek adventurous
activities, sightseeing tours, beach
vacations, or cultural explorations.
● SOTC offers special deals like Buy 1
Get 1 Free packages for destinations
like Phuket and Dubai, providing
travelers with cost-effective options to
explore international destinations.
REVENUE MODEL
● SOTC also offers a Franchisee Business
Model, where the franchisee is required
to invest in capital, operating costs, and
non-refundable franchise fees with
validity for a period of 3 years.
● The company recognizes revenue on a
gross basis for holiday packages on the
date of departure of the tour.
● SOTC Travel Limited has a step-down
subsidiary, Fairfax Financial Holdings
Group, which is a holding company
engaged in property and casualty
insurance and reinsurance and investment
management.
● The company also has subsidiaries,
including Sterling Holiday Resorts
Limited and Travel Corporation (India)
Limited
 CONCLUSION
SOTC Travel Limited, a prominent player in the travel and tourism industry, has established itself as a
leader in various travel segments, including Leisure Travel, MICE Travel, and Business Travel. The
company's revenue model is based on the fair value of consideration received or receivable, with
revenue recognized on a gross basis for holiday packages. SOTC's pricing strategy is customer-centric,
offering customized and competitively priced travel packages for domestic and international travelers.
The company's focus on innovation, customer service, and unique experiences sets it apart in the
market, catering to diverse traveler preferences. With a strong distribution network, strategic
partnerships, and a commitment to excellence, SOTC Travel continues to evolve and meet the
changing needs of travelers, ensuring memorable and seamless travel experiences for its customers.
THANK YOU