Professional Documents
Culture Documents
What are the main gaps in the transition from EP from Consideratios to
PXP? How is it possible to improve?
Customers often sign up without considering all the responsibility, organization, and
budget that volunteering requires. These customers stop answering when they don't love
the projects enough to compensate for the effort. We could improve this gap through an
enhanced briefing to talk more about AIESEC and our values, in addition to the benefits
explained in more detail about volunteering.
Specific Questionnaire MKT
Think about the top college they work with or want to work with. Create
an activity and communication plan to strengthen the relationship in 6
months.
We could organize a day where all those interested in registering for any of the
projects get to know us better as LC, among them and the values that characterize us as
an international organization.
What strategy would you implement to improve the conversion rage from
Sign up to Applicant?
The customers want to be sure that the project they have in mind will be the same one
they choose and have. A good strategy would be to direct them to a video on YouTube
about volunteers who have completed their experience and talk about it.
Schedule
interview
Video
https://drive.google.com/file/d/1hNyEBRFQQ9DfFGC2u7
x9n9zmoh5dBlgE/view?usp=sharing
Endorsement Letter
https://docs.google.com/document/d/1DqEtsvjPaZM-
bOW0Oely9xsojiQM5fICxPgVnY2K13E/edit?usp=sharing
Tests
These warm, forthright
types love helping others, 1
and they tend to have
strong ideas and values.
They back their perspective
with the creative energy to
achieve their goals.
1. Achiever // Peacemaker
2. Reformer // Enthusiast
3. Helper 2
4. Challenger
5. Researcher // Loyal
6. Individualistic