BLOG (shortening for “weblog”)

An online journal or informational website displaying information in the reverse

chronological order, with the latest post appearing first.
Writing, posting, linking and sharing content easier on the internet.
A blog is an effective lead general tool.
PURPOSES
For personal blog and business blog
MAIN PURPOSE
Connect you to relevant audience
Website- static BLOG STRUCTURE
Blog- updated header, main content, side bar, footer
Why blogging is popular?
Source of information
Companies keep clients
Are bloggers getting paid?
Through advertisement
1. Formalistic approach
 This approach focuses on form. The analysis stresses items like symbols, images,
and structure and how one part of the work relates to other parts and to the whole.
2. Philosophical approach
 This approach focuses on themes, view of the world, moral statements, author’s
philosophy, etc.
3. Biological approach
 Focuses on connection of work to author’s personal experiences.
4. Historical approach
 This approach focuses on connection of work to the historical period in which it
was written; literary historians attempt to connect the historical background of the
work to specific aspects of the work.
5. Psychological approach
 This approach focuses on the psychology of characters.
6. Sociological approach
 This approach focuses on man’s relationship to others in society, politics, religion
and business.
7. Archetypal approach
 This approach focuses on connections to other literature, mythological or biblical
allusions, archetypal images, symbols, characters and themes.