CASE STUDY

Abinaya

1.How do Vikas and Tapas perceive each other? Are they right in their
perception and each other’s evaluation?

 Both of their perception differs from each other, although both were
focusing on the growth and profit of the company.
 If someone does not perceive the situation as we perceive, we label the
other person as ignorant or unreasonable. People react differently even in
the same situation because of the differences in perception.
 Perception is the process of selection and organization of environmental
stimuli and interpreting them to provide meaningful experiences for the
perceiver. Perception involves reaching for, obtaining, and processing
information.
 For Development of a business branding is also important but it doesn’t
mean that quality can be compromised out of all the people Tapas should
have known this since he has already faced a similar challenge in the past
where he had to change the way his organisation worked in order save
the firm from being perished.
 In case of difference in opinion it is always better to communicate the
opinion directly to each other in an effective manner. It is Mr. Tapas
responsibility to either convince Mr. Vikas or get convinced with his
thoughts.
 In this case, both tapas and Vikas has conflicting perceptions since there
is a disagreement between the two parties.
2.How do they perceive themselves? Why is there so much variation in their
perception of each other and themselves?

In case of tapas and Vikas, both are from different background and experience
and hence they react to the situations differently from what they have learnt.
Neither of them are wrong it is just they are not able to communicate each
other’s perception about the situation in an effective manner. The difference in
perception could be due to any of the following reasons:

 Tapas and Vikas perceive themselves very differently. They think that
only they are right and the other person is wrong.
 There may be many reasons for their different view on adding value to
the organization.
 In case of tapas and Vikas, both are from different background and
experience and hence they react to the situations differently from what
they have learnt.
 Neither tapas or Vikas is wrong. It’s just that they have to communicate
and find ways to negotiate the conflicting perceptions.
 Personal characteristics that affect perception include a person's attitudes,
personality, motives, interests, past experiences, and expectations.
 There are also some situational factors like the time of perceiving others,
work settings, social settings, etc. which influence the perception process.
 Besides these, there are some other factors like perceptual learning which
is based on past experiences or any special training that we get, every one
of us learns to emphasize some sensory inputs and to ignore others.

3.How can they improve their interaction with each other?

Steps to interact with each other:

1. Acknowledge the conflict or conflicting perceptions: Avoiding the

acknowledgement of existence of the conflict may lead to further issues, as it
was being happening with Mr. Tapas & Vikas. It is always beneficial to discuss
the issue or acknowledge it, once you recognize the issue, you both may start
working for resolution of the same.

2. Discuss the impact: Conflicting perceptions at top level will always have a
major impact on business, so it is always better to discuss the impact of
conflicting perceptions

.
3. Agree to cooperative process: As quality of product is necessary for attracting
the customer, branding of the same is also essential part of business strategy and
both must understand the level of extent and must agree to that. Cooperation of
both in each other's field may lead to a better results for future as well. 

4. Agree to communicate: The most important thing throughout the resolution

process for everyone is to keep the communication platforms open. The people
involved in the process must discuss the issues and their strong feelings.

So, at the end, effective communication, clarity & alignment of employees with
the vision, mission & the values of the company is important.

4. If you were in Tapas's place, how would you handle the situation? What
Would you do if you were in Vikas's place?

It is a proven fact that majority of conflicts are results of less communication or

no communication at all. There is no conflict exists in this world which cannot
be resolved with an effective and proper communication. Differences among
people should not be regarded as inherently "good" or "bad." Sometimes
differences result in important benefits to the organization; and sometimes they
are disruptive, reducing the over-all effectiveness of individuals and
organizations, as it was happening in Tapas & Vikas case.

The manager who consistently "pours oil on troubled waters" may not be the
most effective manager. Nor is the manager necessarily successful who
emphasizes individuality and differences so strongly that cooperation and
teamwork are simply afterthoughts.
Avoidance can be a one of the methods of conflict management but it is not
always beneficial for the organization. The situation at Alba Ltd. is becoming
worse day by day, as both, Mr.Tapas & Vikas is losing their faith and
communication with each other.