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But the benefits of ISO go far beyond your operations to every aspect of the
business, including sales and marketing, strategic planning and employee
engagement.
The best way to deal with quality issues is to prevent them from
occurring in the first place. To achieve this goal, ISO 9001—the popular quality
management standard—asks you to identify potential risks to your business
and control them in a structured way. This risk-based thinking leads to fewer
surprises, improved planning, more effective decision-making and better
relationships with suppliers, customers and employees.