Customer Persona Profiles

Goal: Create a detailed description of each of your ideal customers that allows you to visualize
your customer segments, helping you build a product that will better solve their problems and
meet their needs.

Instructions: Begin by identifying your top two customer segments. Enter each at the top of the
tables provided. Then, answer the customer persona questions to create 1-2 personas for each
customer segment.

Customer Segment #1: Working Adults (ages 25-50)

Persona #1 Persona #2

Persona: Josh Samantha

(name each persona)

Basic Demographics: Male, 28 y/o, Caucasian, Female, 43, chinese

(male/female, age,
race, etc.)

Find a photo that

represents them.

They work hard, and travel a lot. They aren't that good with money,
What is their lifestyle? secretary, uses public transport
to save money

Where do they hang Restaurants, and at bars. Home taking care of kids as a
out? single mom when not working

City Apartment. Town houses

Where do they live?

What websites do they Stock Market. Microsoft Word. Facebook, buzzfeed, amazon
frequent?

Lesson Plan Subject to Change | ©2021 Uncharted Learning, NFP 1

COPYRIGHT WARNING: Do not reproduce or make available to persons outside your School.
Customer Persona Profiles

Ruth’s Chris Fast food places

Where do they eat?

What music do they Rock. Whatever pop song is popular on

listen to? the radio

MONEY, efficiency. Family and money

What motivates them?

Customer Segment #2: Businesses.

Persona #1 Persona #2

Persona: Amtrak HRT

(name each persona)

Basic Demographics: A business based on travel by Local public transit agency

(male/female, age, train.
race, etc.)

Find a photo that

represents them.

Lifestyle is trying to provide Getting to places quickly in the

What is their lifestyle? transport to hampton roads area through
trains

What websites do they Amtrak.com gohrt.com

frequent?

Where are they head Washington DC, Philadelphia Hampton roads/norfolk

quarters

Having a high amount of Ridership numbers

What motivates them? customers.

Lesson Plan Subject to Change | ©2021 Uncharted Learning, NFP 2

COPYRIGHT WARNING: Do not reproduce or make available to persons outside your School.
Customer Persona Profiles

Lesson Plan Subject to Change | ©2021 Uncharted Learning, NFP 3

COPYRIGHT WARNING: Do not reproduce or make available to persons outside your School.