Professional Documents
Culture Documents
Kamakura, W.A. and Russell, G.J., 1993. Measuring brand value with scanner
data. International journal of Research in Marketing, 10(1), pp.9-22.
Tan, T., Salo, J., Juntunen, J. and Kumar, A., 2019. The role of temporal focus and self-
congruence on consumer preference and willingness to pay. European Journal of Marketing,
53(1), pp.37-62.