VIJAYANAGARA SRIKRISHNADEVARAYA

UNIVERSITY
BALLARI

Project Report
On

“A STUDY ON CUSTOMER’S PREFERENCE TOWARDS ROYAL

ENFIELD MOTORBIKES IN RAICHUR CITY”

Submitted in partial fulfillment of the requirements for the award of

the degree of

BACHELOR OF COMMERECE (B.COM)

BY
G.NARENDRA
C1712086

UNDER THE GUIDANCE OF

P.PAVAN KUMAR

Basavarajeswari Group of Institutions

BALLARI BUSINESS COLLEGE
 DECLARATION

I G.Narendra, hereby declare that this project entitled “A STUDY ON

CUSTOMER’S PREFERENCE TOWARDS ROYAL
ENFIELD MOTORBIKES IN RAICHUR CITY” is a record of
independent work carried out by me under the guidance of P.Pavankumar

I further declare that the findings in this project report are based on the
independent study done by me and this project has not formed the basis
for the award of any degree.

Place: Ballari

Date:

Prof.P.PAVAN KUMAR

Internal guide

Ballari
Business College

DECLARATION
I G.Narendra, hereby declare that this project entitled “A STUDY ON
CUSTOMER’S PREFERENCE TOWARDS ROYAL
ENFIELD MOTORBIKES IN RAICHUR CITY” is a record of
independent work carried out by me under the guidance of P.Pavankumar

I further declare that the findings in this project report are based on the
independent study done by me and this project has not formed the basis
for the award of any degree.

Place: Ballari

Date:

Mr.UDAY KUMAR

Head,Dept.of
Business Management

Ballar
i Business College,

DECLARATION
I G.Narendra, hereby declare that this project entitled “A STUDY ON
CUSTOMER’S PREFERENCE TOWARDS ROYAL
ENFIELD MOTORBIKES IN RAICHUR CITY” is a record of
independent work carried out by me under the guidance of P.Pavankumar

I further declare that the findings in this project report are based on the
independent study done by me and this project has not formed the basis
for the award of any degree.

Place: Ballari

Date:

Dr
.Ramachandrappa
Principal
Ballari Business
College

ACKNOWLWDGEMENT

I am over whelmed in all humbleness and gratefulness to acknowledge my depth

 requital to all those who have helped me to put these ideas, well above the
level of simplicity and into something concrete.

I would like o thank our beloved Chairman Dr.yashwanth Bhupal &

Dr.Ramachandrappa, Founder, CEO & Principal, Ballari Business College,
Ballari, for their valuable encouragement to complete this project.

I express my deepest gratitude to Mr. Uday kumar, HOD, Business management,

Ballari Business College, Ballari for providing the right direction in
completing this project.

I would like to express my heartfelt gratitude to P.Pavan kumar, project guide,

Department of , Business Management College, Ballari for their valuable
guidance and suggestions in the phases of completion of project and making it
a successful one.

I would like to thank the Management, the teaching and non-teaching staff of
Ballari Business College, Ballari who have served as the major controllers
towards the completion of the project.

I would like to thank my parents for giving encouragement, enthusiasm and

invaluable assistance and best owned upon me their blessings in completion of
project.

G.NARENDRA

R
eg.no:C1712086

INDEX
  Introduction
CHAPTER-1  Scope of study
 Objectives of study
 Limitations of study

 Industry profile
CHAPTER-2  Company profile
 Including Awards
 Theoretical background
of study

CHAPTER-3  Research methodology

CHAPTER-4  Data Analysis and

Interpretation

CHAPTER-5  Findings,Suggestions and

conclusion

 Bibliography
 Quoestionare
 CHAPTER-1

INTRODUCTION

It is being hard to please the present day customers. The market conscious society
turned smarter and more priced conscious and in turn more demanding and less
forgiving. They checkout the competitors with similar or at times even better offers.
So the challenge is not to produce for customers, any firm could do it. The real
challenge is to produce delighted customers and more importantly loyal customers.
Customers are the king and without satisfying their needs none can exist in the
corporate competitive world. Customer perception is a marketing concept that
encompasses a customer‟s impression, awareness and/or consciousness about a
company on its offerings. Customer perception is typically affected by advertising,
reviews, public relation, social media, personal experience and other channels. By
way of analyzing customer perception we can clearly understood how much a firm
treats its customers, what is the quality of their products, is it capable to serve the
dynamic needs of customers, what will be their future in what way they need to
making changes etc… The Study report deals with the analysis of customer
perception conducted among customers of Royal Enfield who purchased different
brands Royal Enfield. REVIEW OF LITERATURE A Study named “CUSTOMER
PERCEPTION WITH MOTOR CYCLE” Conducted by Dr: L. Vijay, Professor in SA
Eng. College Chennai and B. Jayachitra associate professor Vel Sreenivasa college
Chennai. And published in International Journal of Marketing and Human Resource
Management (IJMHRM). It is a comparative study between customers of Hero
Honda, Bajaj and TVS to know Asia Pacific Journal of Research Vol: I Issue XVI,
August 2014 customer perception and the reason to a customer opt for a particular
brand. The study suggests that it is better to introduce eco- friendly bikes and to
reduce cost in case of Hero Honda. Better to Introduce bikes for women and improve
mileage incase of Bajaj. And it is better to take necessary step to improve brand image
in case of TVS. A STUDY ON CONSUMER PERCEPTION AND
EXPECTATIONS FOR TATA NANO” Conducted by Dr.Garima Malik Asst.Prof in
Amity Business School- Noida. Main objectives of the study are, to know general
perception and awareness about NANO, factors influencing purchasing decision and
customer expectations from NANO, etc... The study reveals that long waiting period,
bad word of mouth and reports in the market like “Auto-rickshaw”, etc...Have
negative impact on the products demand. Customers are satisfied in price and fuel
efficiency, effective sales promotion activities with the theme of „Young-car‟ and
steps to solve complaints from customers are necessary to improve customers‟
satisfaction.

OBJECTIVES OF THE STUDY

 To evaluate the attitude of young generation towards Royal Enfield.  To identify

the factors influencing in selection of Royal Enfield.  To analyze the problem of
Royal Enfield while compared to other Bikes.  To know the influence and impact
of competitors.  To study whether there is any change in perception of new
generation towards Royal Enfield.  To understand the reasons for change in
perception, if any.  To analyze the level of preference for new and old model of
Royal Enfield.

SCOPE OF THE STUDY

This study will helps to evaluate the present position of Royal Enfield among the
existing customers. The study helps to identify the important reason why youngsters
do likes Royal Enfield, which is the most important feature of Royal Enfield, in which
way customers need modification on existing models, how is the level of customer
acceptance in the areas of product and services. And also is there any kind of
dissatisfaction in mind of existing customers and the reason for their dissatisfaction,
etc… Simply the study makes a chance to the firm to delight their customers,
ultimately for the existence and earnings in present corporate competition by way of
adjusting their products according to the customer needs, if necessary and also to
know the strength, weakness, opportunity and threat of the product or the firm.