A

INTERNSHIP REPORT

ON

“A STUDY ON MARKETING OF PRASANNA MOTORS”

SUBMITTED

BY

MR. KUMBHAR SAURABH VIJAY

UNDER THE GUIDENCE OF

PROF. NIGHUL O.M

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

AWARD OF THE DEGREE OF

PDEA’S

T.Y. B.VOC RETAIL MANAGEMENT

WAGHIRE COLLEGE

SASWAD, DIST. PUNE

BATCH 2021-22

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 CERTIFICATE

This is to certify the project report entitled submitted by KUMBHAR

SAURABH VIJAY in partial A STUDY ON MARKETING OF PRASANNA MOTORS”
fulfillment of the requirement for second year. Bachelor of Vocational T.Y.B.VOC (RETAIL
MANAGEMENT) Affiliated to the University of Pune during the 2020-21

Internal Examiner External Examiner

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 GUIDE CERTIFICATE

This is to certify that Mr. KUMBHAR SAURABH VIJAY has completed his project
Satisfactorily on A Study ON MARKETING OF PRASANNA MOTORS “under my
guidance. The project work is of original nature and not copied from any other earlier project
Work and further no part of it has been submitted to any other University as a Partial Fulfillment
of condition for passing any examination.

Place: - Saswad.

Date :- PROF. NIGHUL O.M

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 DECLARATION

MR. KUMBHAR SAURABH VIJAY Student of Waghire College, Sawed, hereby declare that
the project report entitled A STUDY OF MARKETING WITH SPECIAL REFERENCE
PRASANNA MOTORS”, Nira is written and submitted under the guidance of PROF.
NIGHUL O.M SIR is my original work. The empirical findings in this report are based on data
collected by myself. The matter consisting in this report is not copied from any source.I
understand that if my work is found to be copied, I am liable to be punished by rules of
Savitribai Phule Pune University.

Place: - Saswad

Date: - PROF. NIGHUL O.M

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 ACKNOWLEDGEMENT

First and foremost, I thank almighty for keeping me hale and healthy for successful completion
of the project. I express my deepest gratitude to Our Director Prof. Jagdale Sir who had given the
opportunity to do this project. I profoundly thank our Head of the Department Mr sir and my
guide _Prof.Jagdale Sir. for her kind words and continuous encouragement which has inspired
me in completion of this project. I place on record my sincere thanks to RETAILERS OF Nira.
for giving me opportunity to undertake project work with this retail shops and for their
continuous cooperation during the whole project. I was indeed a pleasure to interact with these
people while my project work. I also thank authors and publishers who made available books and
websites to study and reference.I am also taking the pleasure to express my sincere thanks to all
other staff members of the Marketing Department .Last but not the least, I would like to convey
my sincere gratitude to my parents and friends, who have always been a source of inspiration
towards the completion of this project.

MR. KUMBHAR SAURABH VIJAY

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 INDEX

SR NO TITLE PAGE NO

1 INTRODUCTION 7

1.1 USE DEFINITION AND USE 8

1.2 OBJECTIVE OF STUDY 9

1.3 INFORMATION ABOUT THE SHOP 9

2 INTROUCTION OF THE STUDY 10

2.1 BASIC THEORETICAL CONCEPT 11

2.2 OBJECTIVE OF THE INTENSHIP 12

INTERNSHIP POSITION 13
3
3.1 DUTIES AND RESPONSIBILITIES 14

3.2 INTERNSHIP EXPERIENCE 15

4 SUGGESTION 16

5 CONCLUSION 17

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INTRODUCTION

hero motto crop limited is the world's largest manufacturer of two-wheelers. the company has
four manufacturing facilities namely dharuhera and Gurgaon in Haryana Hardwar in uttarakhand
and Neman in Rajasthan. the company is based in new Delhi India. the company offers a range
of bikes starting from cd dawn cd deluxe splendor plus splendor nxg passion and passion pro. the
125 cubic centimeter segment offers glamour super splendor and glamour f1. it also has an
offering called achiever in 135 cubic centimeter segment. in the 150 cubic centimeter and above
the company offers brands like hunk cbz x-trim charisma and the charisma zmr. it also offers a
100 cubic centimeter scooter pleasure. hero Moto carp limited was incorporated in the year 1984
with the name hero Honda motors ltd. the company was established as a joint venture company
between honda motor company of japan and hero group. in the year 1983 they signed a joint
collaboration agreement and formed the company. the joint venture between India’s hero group
and honda motor company japan has not only created the world's single largest two wheeler
company but also one of the most successful joint ventures worldwide. in the year 1985 the
company commenced their commercial production at dharuhera plant in Haryana and introduced
their first motorcycle cd 100 in the market. in the year 1989 they launched the new motorcycle
model sleek in the market and in the year 1991 they introduced new motorcycle model cd 100 ss
in the market. in the year 1995 the company introduced their extraordinary product splendor in
the market.in the year 1997 the company inaugurated their second manufacturing facility at
Gurgaon in Haryana. also they introduced new motorcycle model street in the market. in the year
1999 they launched hero Honda cbz the first 150cc motorcycle in the indian two wheeler industry.
in the year 2001 the company introduced new models passion and joy in the market. in the next
year they introduced new models dawn and ambition in the market.in the year 2003 the company
launched new motorcycle models namely cd dawn splendor+ and passion plus in the market. also
they launched hero Honda charisma the industry's first 223cc motorcycle. in the year 2004 they
introduced new models ambition 135 and cbz* in the market. during the year they renewed the
joint technical agreement with the honda motors company japan.in the year 2005 the company
launched super splendor cd deluxe glamour and achiever in the market. in the year 2006 the
company forayed into scotter segment and launched 100cc gearless scotter pleasure in the market.
in the year 2007 the company launched splendor nxg cd deluxe passion plus.

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1.1 Marketing can also be defined as:

“Marketing is the performance of business activities that direct the flow of goods and ser vices
from the producer to» the consumer”.

is a total system of interacting business activities designed to plan, promote and distribute need
satisfying products and services to existing and potential consumers. Marketing originates with
the recognition of a need on the part of a consumer and termi nates with the satisfaction of that
need by the delivery of a usable product at the right time, at the right place and at an acceptable
price.

Marketing Process:

It is the performance of business activities that directs the flow of goods or services from
producer to consumer to satisfy their wants or needs.

1.2 OBJECTIVES OF THE PROJECT

1.To increase the quality of motors and parts products.

2. To increase the sales by conducting many programs like consumer information programs,
consumer daily visiting programs.
3. Increase in sales.
4. To sale continual improvement in product quality and product up gradation with effective
research development.
5. To meet the needs and expectations of customers consistently to resolve customers complaints
within timeframe.
6. To monitor and measure customer satisfaction.

.1.3 SHOP PROFILE

Name of the Company:- Prasanna Motors Nira

Address:-At Post-Nira, Tal-Purandar, and Dist.-Pune.
Postal Code:-412102.

Mob. No: - 8181816593

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History:

Prasanna Motors Nira is was incorporated on 25th of September 2007. For the last 10 years is
Distribute and supplying wide range of motors equipment’s and products along with 10 years of
knowledge and experience of providing comprehensive parts of motors solutions all over the nira
and Purandar Taluka. Today more than 1 lakh acres of Purandar motors are by In this shop
available all types of hero parts systems and continued to lead the industry in top of the line
equipment’s and services. Today Prasanna Motors Nira is the Pune's leading developer and
distributor of hero motors parts products and with the largest market share, having operations in
more than Purandar Taluka and turnover of Rs. 1 cr.. It has Distributer all over the Purandar
Taluka. Soon the company is to establish its shop in Nira. Prasanna Motors Nira relies upon
motors parts. Its capability to provide peoples is enduring reason for its success. adheres to the
same rigorous I

Shop:

Prasanna Motors Nira is was incorporated on 25th of September 2007. For the last 10 years is
Distribute and supplying wide range of motor parts products Prasanna Motors Nira
continuously expanding lineup of innovative products are used in every type of motors venture
from high-tech corporate farms to traditional family owned vechiles and motors in developing
rural and include the following:
Lines for varying topographies and climates.

Computerized servicing offering powerful, rugged, and easy-to-operate motors controllers,

wireless monitoring and control system, and computer-operated .

Product Line :-

 Xpulse 200T.
 Xtreme 200S.
 Maestro Edge 110 BS6.
 Xtreme 160R BS6.
 Xpulse 200 BS6.

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 CHAPTER-2

INTRODUCTION OF THE STUDY

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INTRODUCTION OF STUDY:

Marketing activities are nothing but how you are going to handle the marketing mix (Price,
product, place, promotion, positioning, people, and physical evidence) in order to market your
product successfully. One of the advantages of the marketing considerations with a view to
finding out how best to allocate their resources. Another one of the advantages of the marketing
activity is that when companies know what type of marketing plan they want to implement, they
can conduct the necessary research needed to fully implement the plan in conjunction with
achieving maximum customer satisfaction. A well blended marketing activity helps with goal
achievement, which will constitute the companies tactical-tool-kit for establishing strong
positioning in the target markets.
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental
goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of
the company's strategic initial situation prior to the formulation, evaluation and selection of
market-oriented competitive position that contributes to the company's goals and marketing
objectives.
Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic
management that preceded it. Marketing strategy highlights the role of marketing as a link
between the organization and its customers.
its most basic level, strategic marketing addresses three deceptively simple questions: (1) Where
are we now? (2) Where are we going? and (3) How are we going to get there? In attempting to
answer these questions, strategic planners require sophisticated skills in both research and
analysis.
"The marketing strategy lays out target markets and the value proposition that will be offered
based on an analysis of the best market opportunities."
The aim of marketing is to know and understand the customer so well that the product or service
fits him and sells itself.

Most precise and befitting definition of marketing is, “Marketing is human activity directed at
satisfying needs and wants through exchange processes.” To understand this defini tion clearly,
we must know the terms: needs, wants, demands, products, exchange, transac tions and markets.

2.1 Concept of Marketing:

In modern times the marketing concept gives emphasis on consumer needs and the freedom of
consumer to choose. It is realized that production is no longer a problem due to technological
developments, but marketing the product is most important.
The basic features of the modern concept are:
(i) Customer orientation,
(ii) Integrated marketing, and

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(iii) Profitable sales through customer’s satisfaction.

1. Customer Orientation:
The company should completely customer oriented. The com pany should be looked through
customer’s eyes. Customers wants should be taken care of, and firm should manufacture what
the customer wants. Consumer research should be carried on to study the new and changing
needs of the customers.

2. Integrated Marketing:
In this, it should be remembered that “the purpose of the company is to create customer”.
Integrated marketing means that, the various departments of the company must recognize that the
action they take, must have a good effect on the company’s ability to create and retain customers.
Integrated marketing also means that there should be intelligent adaptation and coordination of
the four P’s of Produce, Price, Place and Promotion to have strong relationships with customers.

3. Customer Satisfaction:
Since focus is on customer, a clear ‘commitment to quality of product or service’ and a
‘considerate mechanism for dealing with customer complaints’ should be there.
From the point of view of customer satisfaction, following elements are considered:
1. Specification i.e. expectation of the customer from product.
2. Conformance to the specification i.e. whether it meets the expectations from the product.
3. Reliability i.e. whether it continue to meet expectation.

2.2 OBJECTIVES OF THE PROJECT

1. To study the conceptual background of the Sales Promotion Techniques.
2. To study the awareness of Marketing Techniques of the organization.
3. To study the reasons for the selection of particular brand for consumption
4. To study the effectiveness of the Marketing Techniques applied by the organization.
5. To suggest, if any, the sales promotional technique to improve the business of the organization.

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 CHAPER NO 3
ENTERNSHIP POST

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3.1 duties and responsibilities

At Hero MotoCorp, the principles of corporate social responsibility (CSR) are integral to the way
we conduct our business. It comes from the conviction of our founding chairman he believed that
we must give back to society from whose resources we generate wealth. Manufacturing
Happiness is more than a tagline it is the bottom line of brand Hero as well as the company's
work culture. We believe that when man, machine and nature work together in harmony, they
will not only minimize and mitigate any environmental impact, but also develop a sustainable
and evolving ecosystem.
Every year, we invest a considerable amount towards programmes focused at environmental and
socio-economic development of the country. All these programmes are aligned with the
company's CSR vision to contribute towards building a Greener, Safer and Equitable World. In
the past few years, the company has successfully contributed towards environment conservation,
promoting and inculcating road safety practices, and empowerment of young girls and women,
specially-abled individuals and other under privileged sections of society. Most of our impacting
interventions in the areas of education, healthcare, disability, sports, rural development and
sustainable livelihoods have brought about a significant change at the grassroots.

safer

Road safety programmes that aims to make Indian roads safe

Two Wheeler Safe Riding Program
Road Safety awareness program
Support enforcement agencies
Public awareness campaigns
Road safety clubs
For more information click here - Ride Safe India.

3.2 EXPERIENCE

I have several years of sales experience that I believe have prepared me for this role.
Your job posting mentioned candidates should have strong interpersonal and customer service
skills. I spent the last two years working as a retail sales associate at a local boutique,
communicating with customers each day to answer their shopping questions and provide
recommendations. Due to my attentiveness, I have been able to form personal connections with
some of our patrons. These patrons return regularly or contact me directly to learn about what is
new in stock and shop."

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: I have been working as a sales representative for Primely Goods, where I am responsible for
over 50 accounts. I have taken significant time and effort to develop my customer relationships
and currently have a 100% satisfaction rating. I have also consistently met or exceeded my sales
goals. In fact, I won our team's Top Performer of the Year award last year with over $120,000 in
total sales. As your regional sales manager, I hope to pass on my work ethic and knowledge to
my team to help them exceed their monthly sales goals
"I recently graduated with a bachelor's degree in marketing. This coursework taught me the best
practices for promoting and selling products, along with understanding consumer behaviors. I
also gained experience through my job as a cashier and sales associate at the university
bookstore throughout college. In this role, I managed transactions and spent time on the floor
organizing our shelves and assisting customers. My job also required answering phones, which
gave me experience managing angry or upset concerns and developing techniques to solve their
issues efficiently and effectively

SCOPE OF THE STUDY

The study helps to understanding the Marketing policies used by Prasanna Motors Nira for
marketing of Agricultural products in market with the profitability.
The study will help management of Prasanna Motors Nira in forming the future policies
regarding Marketing strategy.
The products of the Prasanna Motors Nira is used only in Nira and near villages.
The present study has been analyzed through simple statistical tools.

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CHAPER NO 3

SUGGESTION

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Suggestion

1. The customers are giving more weightage to the sales promotion techniques so shop can
improve or boost the sales promotion techniques.

2. Radio mirchi, Big FM can be the suitable media to promote the Shop. Sponsorship of the
various Events, Trade Fairs will be a better choice for marketing about the Magar Agro Service
Centre.

3. The pamphlets should be printed in such a way that it should not only advertise about the shop
but also provides the information about the benefits of the consumption of the product. In order
to attract the Costumers/ Farmers segments, the pamphlets should have some delicious recipes on
the other side of it

4. Special offers should be focused for all the customers and farmers at the time of festival like
Rainy season , Dashahara etc.

5. Discount coupons should be given to the consumers in order to increase the sales and
frequency pattern of consumption for agro products.
6. Contribution of Social and Digital Media plays vital role in today’s era. Research appeals to
design the Social Media Campaign to promote the product/s of the shop.

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CHAPER NO 3

SUGGESTION

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Conclusion

Researcher studied the effectiveness marketing strategies. Prasanna Motors Nira during
Internship project, researcher observed awareness of Marketing tools and strategies, its
effectiveness and also studied this satisfaction of the consumer for Prasanna Motors Nira .“In
contribution of role of digital and social media in today’s life, researcher proposed it as one of
the effectiveness Marketing of shop and it effective application for the business benefits.

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