A PROJECT REPORT ON

“SALES FORECASTING”

A Project Report Submitted In Partial Fulfillment of the

Requirements for the Degree of Bachelor of Business
Administration (BBA) Of

DORANDA COLLEGE, RANCHI

Submitted by:
Shubham Gupta
Roll no:-18BC8670121
BBA(Marketing)
Session: 2018-21

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 CERTIFICATE OF AUTHENTICITY

This is to certify that Shubham Gupta bearing the Roll

no.18BC8670121, session: 2018-21 has successfully completed
the project on “Sales Forecasting” from under the guidance of
‘Shadab Ahmed ’, the project report is submitted to the
Doranda college, Ranchi in partial fulfillment of the
requirements for award degree of Bachelor of Business
Administration (BBA).

Project guide HOD

Internal examiner External examiner

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Page 3
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 DECLARATION
I hereby Shubham Gupta, university Roll no. 18BC8670121
Declare that I have done the project report on the topic Sales
Forecasting which is submitted as partial fulfillment for the
requirement of the degree of BBA. The data presented in the
project is pure. The assistance and help that received during
the course of this investigation has been duly acknowledged. It
is further declared that it has an original piece of work and it is
worthy of the consideration for the degree of BBA.

Date................... ………………….

Place..................... Shubham Gupta

Roll no.18BC8670121
Course: BBA(Marketing)

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 ACKNOWLEDGEMENT
First and forecast I would like to thank Mr. Rakesh Singh
of Premsons Motor Maruti Suzuki arena for giving me an
opportunity to intern with them. The training at the
company was held over a period of 45 days. During this
period I was guided by the Sales Manager of company,
Mr. Rakesh Singh and by the other employees.
I express my sincere thanks to Dr. Poonam Kumari,
Principle, Doranda college Ranchi.
I pay my deep sense of gratitude to Dr. Suman Choubey
(HOD) of BBA department, Doranda college Ranchi.

I would also like to convey my heartiest thanks to Mr.

Shadab Ahmed, my Marketing professor who always gave
me his valuable time and suggestions during the
completion of this project.

He has been a source of inspiration for me and he helped

me in understanding and remembering important and
necessary details of the project.

I would also like to thanks my parents and friends who

helped me a lot in this project and motivated me a lot.

I would also like to thank god for giving me such

wonderful guides who keep on guiding me at every
moment whenever I need them.
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 PREFACE

The research provides an opportunity to a student to

demonstrate application of his/her knowledge, skill and
competencies required during the technical session.
Research also helps the student to devote his/her skills to
analyze the problem to suggest alternatives solutions, to
evaluate them and to provide feasible recommendation on
the provided data.

The research is on the topic of “SALES FORECASTING

Premsons Motor Maruti Suzuki Arena” At Kanke Road.

Although I have tried my level best to prepare this report an

error free report, every effort has been made to offer the
most authenticate position with accuracy.

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 Table of contents

S. particulars Page
no. no.
1. Company profile 09.-10.
2. Management 11.-16.
3. product list 17.-30.
4.. Vision and mission 31.
5. Objectives 32.
6. Swot Analysis 33.-34.

Introduction to the topic

7. Sales forecasting meaning and definition 35.-38.
8. Importance 39.
9. Forecasting Vs. prediction 38.
10. Need for sales forecasting 39.
11. Factors affecting sales forecasting 40.-42.
12. Sales forecasting process 43.-44.
13. Forecasting error 45.
14. Sales forecasting method 46.-53.
15. Benefit of sales forecasting 53.
16. Limitation of sales forecasting 54.
17. Findings 55.
18. Conclusion 56.
19. Suggestion 57.
20. Bibliography 58.
21. Questionnaire 59.-60.

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 COMPANY PROFILE

Premsons Motor Udyog Pvt. Ltd., at Ranchi was

inaugurated on June 26, 2005 at Kanke Road and on 09
June, 2012 at Bariatu. We are the region’s largest and
most awarded Maruti Suzuki dealership and the first and
only dealer winning both Royal Platinum & Club 500 in
the region. Our aim is to serve the customer with highest
satisfaction, which is imbibed in our motto “Grahak Devo
Bhava’’ that translates to “Customer is God”.

Since its establishment, our company has expanded its

operations to four world-class showrooms in Ranchi, two
E-outlets at Daltonganj and Gumla, seven R-outlets at
Bundu, Garhwa, Khunti, Latehar, Ormanjhi, Silli and
Simdega along with 5 state-of-the-art workshops and body
shops in Ranchi, Daltonganj and Gumla.

Premsons Motor offers various products and services to its

customers: Sale of Maruti Suzuki vehicles, vehicle
maintenance & repair service, insurance renewals,
extended-warranty, exchange & sales of pre-owned
vehicles, Maruti Genuine Accessories, Maruti Genuine
Parts and Maruti Finance, all under one roof.

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We at Premsons believe that the main ingredient for
growth is high customer satisfaction level. We have also
continuously maintained our position as the dealer with
the Highest Customer Satisfaction in the region. With
consistent year on year growth, we continue to be the

No.1 Maruti Suzuki Dealer of the region. Premsons has

regularly been awarded for excellence in sales and service
including 10 All India top Awards such as “Best
Marketing Practices”, “Best HR Practices” and “Best New
Showroom in India” as well as the prestigious “Jharkhand
Ratna”.

We also understand that it is not just buying a car but also

a fulfilment of a dream for our customers. Therefore we
focus extensively on training our employees to ensure a
smooth and hassle free experience for our customers. We
strive to make a lifelong relation with them.

We assure you shall have a memorable

experience buying a car from us.

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 Management
Premsons stands for customer delight. Our mission is led by
the philosophy of “Grahak Devo Bhava” (Customer is God).
Our employees are educated from their very first day on
business sustainability and customer satisfaction. We believe
in hiring the best talent available and also in grooming &
training them to take on higher responsibilities in future. The
Premsons group is one big family of over 1000 employees and
a million customers. Our employees have grown along with us
from the level of Sales Executive to Sales Managers and so
forth and it is our employee’s fulfilment and customer’s
delight that keeps us going.

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 Mr. Punit Kumar Poddar (CMD)
“There is no shortcut to success and one simply has to lead
by example”

With over 40 years of experience in the textile &

automotive industry, he has successfully served
generations of happy customers. His exceptional
leadership skills, people management and business acumen
have been invaluable in making Premsons the top
dealership of the region.

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 Mr. Pankaj Kumar Poddar
(Director)
“With over 25 years of experience in the
textile & automotive industry”

He has successfully maintained good growth of the textile

and two-wheeler business of the group. He has also
contributed hugely to Premsons Motor and other group
businesses. His high energy levels and leadership skills
have been invaluable for the success of the whole group.

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 Mr. Awadh Poddar (Director)

“An MA in Economics from the University

of Manchester”

and Masters in Family Business Management from

Indian School of Business, Hyderabad the young
tech-savvy entrepreneur leads Premsons NEXA and
has made it the top NEXA dealership of the region
since its inception. He also manages and leads the
entire service team of Premsons Motor forward by
religiously focusing on systems, processes and
customer satisfaction.

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 Mr. Rajiv Sinha (Chief General Manager)

“An M.Sc, MBA, LLB”

He joined the dealership at its inception as a Sales

Manager With over 25 years of experience, expertise
in team management and a knack for sales, he was
promoted as a General Manager and then as a Chief
General Manager. He has played a pivotal role in
raising Premsons Motor to such great heights.

Sales Manager:- Mr. Rakesh Singh

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If you want to buy a Maruti car then visit to the Premsons
Motor. This is an authorized and trusted Maruti Suzuki
ARENA Ranchi car showroom. From here you will get
brand new Maruti Suzuki cars with great customer
satisfaction, and buying experience. To buy a car visits our
car dealership now located at Kanke Road, Ranchi. You
can book a test drive also there in your favorite car.

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 CARS

❖ ALTO
❖ CELERIO
❖ CELERIO X
❖ DZIRE
❖ EECO
❖ ERTIGA
❖ S-PRESSO
❖ SWIFT
❖ VITARA BREZZA
❖ WAGONR

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 Price of Maruti Alto in Ranchi

STD
Petrol
Ex-Showroom Price Rs. 2,99,748
RTO + Others Rs. 17,985
Insurance Rs. 17,746
On-Road Price Rs. 3,35,479
STD opt
Petrol
Rs. 3,41,059On-Road Price Ranchi
LXI
Petrol
Rs. 4,18,535On-Road Price Ranchi
LXI opt

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Petrol
Rs. 4,23,239On-Road Price Ranchi
VXI
Petrol
Rs. 4,47,200On-Road Price Ranchi
VXI Plus
Petrol
Rs. 4,61,969On-Road Price Ranchi
LXI S-CNG
Cng
Rs. 5,06,060On-Road Price Ranchi
LXI opt S-CNG
Cng
Rs. 5,10,765On-Road Price Ranchi

Maruti Suzuki Alto Summary

Emission Norm Compliance BS VI

Engine 796 CC
Mileage 22.05 Kmpl - 31.59 Km/Kg
Fuel Type Petrol / Cng
Transmission manual
Boot Space 177 Liters

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The price of Maruti Alto starts at Rs. 2.99 Lakh and goes
up to Rs. 4.60 Lakh. The price of petrol variant of Alto 800
ranges between Rs. 2.99 Lakh to Rs. 4.16 Lakh. Maruti
Alto is available in 8 variants and 6 different colors.

Specifications

The Alto is powered by a BS6-compliant 796cc 3-cylinder

petrol mill, delivering 47PS/69Nm, paired to a 5-speed
manual gearbox. It has a fuel efficiency of 22.05kmpl.

Alto Variants

The Alto-800 comes in four variants: the STD, LXI, VXI

and VXI+. It is available in six body shades: red, white,
silver, green, grey and blue.

Features
The Alto-800 had received a facelift back in April 2019
with some styling revisions, especially at the front with an
all-new grille and a redesigned bumper. Interior highlights
include a 7-inch Smart play touchscreen infotainment
system with Apple CarPlay and Android Auto. Safety
features on offer are reverse parking sensors, driver, front
co-passenger airbags, speed alert system, seatbelt
reminder for both front occupants, as well as ABS and
EBD.

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 CELERIO

Rs. 4.65 - 5.90 Lakh

Features and Price
The Maruti Celerio has 1 Petrol Engine and 1 CNG
Engine on offer. The Petrol engine is 998 cc while the CNG
engine is 998 cc . It is available with the Manual &
Automatic transmission. Depending upon the variant and
fuel type the Celerio has a mileage of 21.63 kmpl to 30.47
km/kg. The Celerio is a 5 seater and has length of
3695mm, width of 1600mm and a wheelbase of 2425mm.

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Celerio X Price in Ranchi:-

Maruti Celerio X price in Ranchi starts from Rs. 5.11

Lakh. The price of petrol variant of Celerio X ranges
between Rs. 5.11 Lakh to Rs. 5.91 Lakh. The starting price
of Maruti Celerio X Automatic is Rs. 5.61 Lakh. The EMI
of Celerio X is available at Rs. 9,780 per month @ 10%.
Among competitors, Maruti Celerio price in Ranchi starts
at Rs. 4.65 Lakh and Maruti Alto 800 Price in
Ranchi starts Rs. 2.99

CELERIO X

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 DZIRE

Maruti Dzire price in Ranchi

Maruti Dzire price in Ranchi start at Rs. 5.97 Lakh. The

lowest price model is Maruti Swift Dzire LXI and the most
priced model of Maruti Swift Dzire ZXI Plus AT priced at
Rs. 9.02 Lakh. Used Maruti Dzire in Ranchi available for
sale at Rs. 3.65 Lakh onwards.

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 EECO

The price of Maruti Eeco starts at Rs. 4.08 Lakh and

goes up to Rs. 5.29 Lakh. The price of petrol variant of
Eeco ranges between Rs. 4.08 Lakh to Rs. 4.49 Lakh.
Maruti Eeco is available in 4 variants and 5 different
colors.

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 ERTIGA

Maruti Ertiga price in Ranchi start at Rs. 7.81 Lakh. The

lowest price model is Maruti Ertiga LXI and the most
priced model of Maruti Ertiga ZXI AT priced at Rs. 10.59
Lakh. Used Maruti Ertiga in Ranchi available for sale at
Rs. 4.80 Lakh onwards. Visit your nearest Maruti Ertiga
showroom in Ranchi for best offers. Compared primarily
with Maruti XL6 price in Ranchi starting Rs. 9.94 Lakh
and Renault Triber price in Ranchi starting Rs. 5.30 Lakh.

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 S-PRESSO

Maruti S-Presso price in Ranchi start at Rs. 3.77 Lakh.

The lowest price model is Maruti S-Presso STD and the
most priced model of Maruti S-Presso VXI Opt CNG
priced at Rs. 5.25 Lakh. Visit your nearest Maruti S-
Presso showroom in Ranchi for best offers. Compared
primarily with Maruti Wagon R price in Ranchi starting
Rs. 4.80 Lakh and Renault KWID price in Ranchi starting
Rs. 3.18 Lakh.

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 SWIFT

Maruti Swift price in Ranchi start at Rs. 5.72 Lakh. The

lowest price model is Maruti Swift LXI and the most
priced model of Maruti Swift ZXI Plus DT AMT priced at
Rs. 8.40 Lakh. Used Maruti Swift in Ranchi available for
sale at Rs. 1.25 Lakh onwards. Visit your nearest Maruti
Swift showroom in Ranchi for best offers. Compared
primarily with Maruti Baleno price in Ranchi starting Rs.
5.97 Lakh and Tata Tiago price in Ranchi starting Rs. 4.85
Lakh.

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 VITARA BREZZA

PRICE
The price of Maruti Vitara Brezza starts at Rs. 7.51 Lakh
and goes up to Rs. 11.41 Lakh. The price of petrol variant
of Vitara Brezza ranges between Rs. 7.51 Lakh to Rs.
11.41 Lakh. Maruti Vitara Brezza is available in 9 variants
and 9 different colors.

Specification:-The Vitara Brezza utilizes a 1.5-litre K15B

petrol engine that develops 105PS of power and 138Nm of

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torque. It’s offered with two transmission options: a 5-
speed manual and a 4-speed torque converter. The
variants also come with Maruti’s 12V mild-hybrid system,
which adds functions like start-stop and torque boost
assist.

VARIANTS:-
The Maruti Suzuki Vitara Brezza is offered in four
variants: LXI, VXI, ZXI and ZXI+. Color options are red,
orange, silver, white, grey and blue. It also comes in dual-
tone colors: red/black, blue/black and grey/orange.

FEATURE:-
The exterior features LED headlamps, dual-tone alloy
wheels, as well as LED tail lamps. Inside, it comes with
Maruti’s 7-inch infotainment system, Android Auto and
Apple CarPlay, climate control, cruise control, a multi-info
display, steering-mounted audio control, as well as keyless
entry with push-button start. Safety features include dual
airbags, ABS with EBD, rear parking sensors, and a rear
view camera.

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 WAGONR

Maruti Wagon R price in Ranchi start at Rs. 4.80

Lakh. The lowest price model is Maruti Wagon R
LXI and the most priced model of Maruti Wagon R
ZXI AMT 1.2 priced at Rs. 6.32 Lakh. Used Maruti
Wagon R in Ranchi available for sale at Rs. 1.10
Lakh onwards. Visit your nearest Maruti Wagon R
showroom in Ranchi for
best offers. Compared primarily with Maruti Celerio
price in Ranchi starting Rs. 4.65 Lakh and Maruti
Swift price in Ranchi starting Rs. 5.72 Lakh.

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VISION, MISSION AND
OBJECTIVES

Maruti Suzuki
Vision
• The leader in INDIA automobile industry,
creating customer delight and share holder’s wealth
• A pride of India

Mission
To create exceptional automotive value for our
customers by harmoniously blending safety, quality
and efficiency. With our diverse team. We will provide
responsibility stewardship to our community and
environment while achieving stability and security
now and for future generation.

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 Objectives
➢ Modernization of the Indian
Automobile industry.
➢ Production of fuel-efficient
vehicles to conserve scarce
resources.
➢ Production of large number of motor
vehicles which was necessary for economic
growth.

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 SWOT ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunity and
Threats, and so SWOT Analysis are a technique for
assessing these four aspects of your business.

Premsons SWOT Analysis

Strength:
1. Excellence in staff behavior and customer
dealing proven by many award.
2. The 1th highest automotive dealer reputative
in India
3. Effective research and development (R&D)
spending resulting in new innovative cars.
4. Low cost to drive and durable cars
5. Strong presence in Indian market
Weaknesses:
1.Exposure to intense competition

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 2.This company is not outside India
3.Declining quality of company’s management
4.Product recalls damaging brand reputation

Opportunity:
1.Improving customers satisfaction
2.Reduce waiting time of vehical
3.Low fuel price opening for maruti suzuki

Threat:

1. Increase competition
2. Rising Indian won exchange rates
3. Increasing government regulation may
raise the cost

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 SALES FORECASTING

Forecasting :- It is the art of estimating future demand

by anticipating what buyers are likely to do under a given
set of future conditions.
A sales forecast is a projection into the future of expected
demand given a stated set of environmental conditions.

Sales forecasting is a crucial business exercise. Accurate

sales forecasts allow business leaders to make smarter
decisions about things like goal-setting, budgeting, hiring,
and other things that affect cash flow.
Meanwhile, an inaccurate sales forecast leaves sales
managers guessing at whether they’ll actually hit quota.
As a result, they may not be aware of any problems in the
sales pipeline in time to fix them.

Sale Forecast
A sales forecast is a prediction of future sales revenue.
Sales forecasts are usually based on historical data,
industry trends, and the status of the current sales
pipeline. Businesses use the sales forecast to estimate
weekly, monthly, quarterly, and annual sales totals.

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Just like a weather forecast
Sales forecasting is also different from sales goal-setting.
While a sales goal describes what you want to happen, a
sales forecast estimates what will happen, regardless of
your goal.

What is Sales Forecasting?

A sales forecast is a projection of the expected customer
demand for products or services at a specific company, for
a specific time horizon, and with certain underlying
assumptions

Essential tool used for business planning, marketing, and

general management decision making.

Sales forecasting can help you achieve sales goals.

Sales forecasting can help drive sales revenue, improve

efficiency, increase customer retention and reduce costs.

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Page 37
Forecasting as defined by American Marketing
Association is: “An estimate of sales in physical units (or
monetary value) for a specified future period under
proposed marketing plan or program and under the
assumed set of economic and other forces outside the
organization for which the forecast is made”.

Why is Sales Forecasting important?

Sales Forecasting gives insight on whether a company
should expand, information about cash flow, and the
ability to effectively manage its resources. Without
forecasting, a company would be unsure of what inventory
level to maintain, unsure on how it should allocate
resources across the company, and it would have a hard
time predicting future success. Forecasting sales is a
crucial business practice, because in addition to helping a
company allocate its internal resources effectively, having
this data is important for acquiring investment capital.
Often, investors want to know what a company’s future
expected sales are before making an investment.

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Importance of Sales Forecasting
Companies that implement accurate sales forecasting
processes realize important benefits such as:

• Optimized cash flow

• Knowing when and how much to buy

• In-depth knowledge of customers and the products they

order

• The ability to plan for production and capacity

• The ability to identify the pattern or trend of sales

• Determine the value of a business above the value of its

current assets

• Ability to determine the expected return on investment

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Page 37
 FORECASTING Vs PREDICTION

Prediction:
➢ :Prediction is an estimate of future event through
subjective considerations other than just the past data

➢ For prediction, a good subjective estimation is based on

managers skill, experience and judgment.

Forecasting:

➢ Forecasting is based on the historical data and it

requires statistical and management science techniques.

➢ It is an estimate of future event achieved by

systematically combining and casting forward in a
predetermined way data about the past.

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 NEED FOR SALES FORECATING

➢ Majority of the activities of the industries depend

upon the future sales.

➢ Projected sales for the future assists in decision-

making with respect to investment in plant and
machinery, market planning programs.

➢ To schedule the production activity to ensure optimum

utilization of plant’s capacity.

➢ To prepare material planning to take up the

replenishment action to make the materials available
at right quantity and right time.

➢ To provide an information about the relationship

between sales for different products as a function of
time.

➢ Forecasting is going to provide a future trend which is

very much essential for products design and
development.
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 Factors affecting sales forecasting
External Factors
Relative state of the economy
Direct and indirect competition
Styles or fashions
Consumer earnings
Population changes
 Weather

Internal Factors
 Labor problems
 Inventory shortages
 Working capital shortage
 Price changes
 Change in distribution method
 Production capability shortage
 New product lines

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 Sales Forecasting

“All planning begins with a forecast.”

SALES

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Page 41
Page 42
St0ñ•tefm

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 FORECASTING ERRORS

▪ Possible reasons for errors in

forecasting

❖ Flaws in data used in forecasting

process,
❖ Insufficient data,
❖ Unpredictable economic and socio-
political environment,
❖ Non-realistic and accurate
assumptions,
❖ Technical and technological changes,
❖ Shifts in economic structure,
❖ Administrative errors .

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 Sales Forecasting Methods

Qualitativ
e Quantitativ
e

Qualitative
❖ Executive opinion method
❖ Delphi Method
❖ Sales force composite method
❖ Survey of Buyer’s intentions

Quantitative
❖ Time Series Analysis
❖ Market Test Method
❖ Regression Analysis

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Executive opinion method
Most widely used
Method of combining and averaging views of several
executives regarding a specific decision or forecast.
Leads to a quicker (and often more reliable) result
without use of elaborate data manipulation and statistical
techniques.

Delphi Method
Process includes a coordinator getting forecasts separately
from experts, summarizing the forecasts giving the
summary report to experts who are asked to make another
prediction; the process is repeated till some consensus is
reached

Sales force composite method

Also known as “Grassroots Approach”
Individual salespersons forecast sales for their territories

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Individual forecasts are combined & modified by the
sales manager to form the company sales forecast.
Best used when a highly trained & specialized sales force
is used.

Survey of Buyer’s intentions

Process includes asking customers about their intentions
to buy the company’s product and services
Questionnaire may contain other relevant questions

Time Series Analysis

Make forecasts based purely on historical patterns in the
data. It has four components:-
▪ The Trend component-Gradual upward or downward

Movement over time

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▪ The Cyclical Component

Sales are often effected by swings in general economic

activity as consumers have more or less disposable income
available.

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▪ The Seasonal Component
It is a distinguished pattern to sales caused by things such
as the weather, holidays, local customs and general
consumer behavior.

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▪ The Erratic events-Random Variations in data caused
by change and unusual situations

Time series analysis are accurate for short term and

medium term forecasts and more so when demand is
stable or follows the past behavior.

Some of the popular techniques of time series analysis are:

• moving averages,
• exponential smoothing

✓ Moving Averages
 The sales results of multiple prior periods are averaged
to predict a future period

 Called ‘moving’ because it is continually recomputed as

new data becomes available, it progresses by dropping the
earliest value and adding the latest value.

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✓ Exponential Smoothing
Similar to moving average method
Used for short run forecasts
Instead of weighing all observations equally in generating
the forecast, exponential smoothing weighs the most recent
observations heaviest Next year’s sale=a(this year’s sale) +
(1-a)(this year’s forecast) a is smoothing constant taken in
scale 0-1 14

Market Test Method

Used for developing one time forecasts

particularly relating to new products
A market test provides data about consumers
actual purchases and responsiveness to the
various elements of the marketing mix.
On the basis of the response received to a
sample market test, product sales forecast is
prepared.

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Regression Analysis
Identifies a statistical relationship between
sales(dependent variable) and one or more influencing
factors, which are termed the independent variables.
When just one independent variable is considered (eg.
population growth), it is called a linear regression, and the
results can be shown as a line graph predicting future
values of sales based on changes in the independent
variable.
When more than one independent variable is considered,
it is called a multiple regression

Benefits of Sales Forecasting

 Better control of Inventory
 Staffing
 Customer Information
 Use for Sales People
 Obtaining Financing

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Limitations of Sales Forecasting
Part hard fact, part guesswork
Forecast may be wrong
Times may change

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 Findings
This project helped me to learn that changes in society are
bound to happen. We need to bring change accordingly to
the society. Seeing the present scenario, Value of money
was not the same to all persons.
First thing’s first – before we do anything it’s important to
understand the market you are operating within. This will
affect the type of sales forecasting process you choose.
The two types of sales forecasting process are generally
split into two groups: quantitative sales forecasting and
qualitative sales forecasting
Whatever size your business is, accurate sales forecasting
gives you the power to project future revenue and grow it
too. Combined with rigorous pipeline management,
forecasting enables your team take swift action on their
deals, invest in the right sales tactics (and do away with the
wrong ones), and capitalize on new opportunities for
expansion. Implemented correctly, sales forecasting is the
backbone of consistent revenue growth.

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 Conclusion
Sales forecasting is a critical part of the strategic
planning process and allows a company to
predict how their company will perform in the
future. It allows them to not only plan for new
opportunities, but also allows them to avert
negative trends that appear in the forecast.
A mission statement is important because it
allows an organization to know exactly why they
exist and serves as a guide for decisions.
Both concepts are important to the success of
the company and should not be overlooked
throughout the strategic planning process.

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 Suggestion

✓ Ensure that your advertisement is well organised and

easy to follow
✓ Always include relevant information your potential
customer want to know
✓ Make it easy that your customer should contact you.
✓ Make a unique ad that attract your customer.
✓ Use simple and direct language with everyday words
that are easy to understand.
✓ Use headlines with powerful words
✓ Use the language of your target audience to keep them
engaged.
✓ Repeat the benefit of a product, the price and the name
of your company so listener will not forgot it.

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 Bibliography
http://premsonsmotor.com
www.justdial.com
(intercom.com)
www.slideshare.net
http://www.premsonsgroup.in
http://www.arenaofkankeroad.com

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 Questionnaire

Name:-
Address of the customer:-
Occupation:-
Other vehicle owned:- Age:-
Income:-
Currently holds a full driving license:-
Marital status:-
Nationality:-

Q. How you become interested about Premsons?

1. News paper
2. TV.ad
3. Trade show
4. Internet
5. Peer group
6. Personal approach by dealer

Q. which language news paper and T.V channel do you prefer?

1. Hindi
2. English
3. Other

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Q. Have you seen Premsons Advertisement
(print ad or T.V commercial)?
Yes No
Print ad
T.V commercial

Q. Was that advertisement effective?

Yes No
Q. What was the influencer power of
advertisement?
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