Meanwhile, the article “Is All of Twitter Fair Game for Journalists?

” Presented the tendency to

be personal The mention of referenced social media entries as news streams was an attack
instead of a journalism issue.An example was the use of the Weblist site Buzzfeed by several
tweets related to the complaint of young Americans about their received gifts in
Christmas.Because some of the tweets were separated from its more attached entries, the
quoted tweets lost their original context and some Twitter users were portrayed as shallow and
ungrateful.Some featured in the aforementioned article experienced violent and insulting
comments from readers, comments posted in the comments section or on the social media
accounts of the children quoted by tweets. Although there is this tendency, there is
encouragement in the article to continue to explore the boundaries of the private and public in
the world of social media and journalism. There is an emphasis on the value of “curation” and
building trust. It will have two characteristics if there is a conscious attempt to investigate the
quoted entries in conjunction with other information, and in presenting the quoted details as
only part and not the absolute determinant of truth. There is also criticism of Twitter’s very
structure, whose default setting is public, unlike the social media sites Youtube and Flickr
which have the immediate option to make each post private. Whether private or public, current
social media platforms are shaped by a structure designed to link and disseminate information
in a fast and comprehensive way, with the help of the Internet. Henry Jenkins, Sam Ford and
Joshua Green use the “spreadability” model to explain the capabilities and potential of Twitter
and other social media applications. In the book Spreadable Media Creating Value and
Meaning in a Networked Culture, they describe spreadability as the technical characteristics
and mediums that facilitate the circulation of information using existing media forms, with an
emphasis on the consumer’s ability to become new manufacturers as well. form and meaning
(4). In the simplest explanation, a form of media can be said to be spreadable if it is widely and
immediately shared, and there is ample room for its user to change the form and content
accordingly.

Theorizing about spreadability is linked to theories related to “stickiness” and “virality,”

although spreadability is associated with an attempt to evoke its uniqueness. The idea of
stickiness is attached to the world of marketing, whose summary goes to the ability of a media
form to capture and retain the attention and patronage of its target audience (5). A stickiness
model emphasizes treating the individual as the passive recipient, ensuring that the medium of
information is limited, and providing limited capacity to the information recipient. The
spreadability-anchored model is a model anchored in collaboration, freedom to provide
alternative form and content, and recognition of the role of the individual as a mixed creator
and recipient (5-5). Twitter, as a social media platform, seems to have high potential for
spreadability. Twitter entries can be made public, there is quick linking and dissemination of
information through contacts, likes and retweets, and there is the ability to leave comments on
quoted retweets and provide counter-points through replies. On the other hand, a hashtag can
be used on Twitter entries, where content proliferation can be centered and gathered with the
help of a keyword attached to a pound sign. The concept of “viral” has a negative root. It is
linked to infection and disease, and is thought to infect even the most sensible and intelligent
individuals.The research by Jenkins, Ford and Green cited the potential of media events as
viral, because it spreads without the knowledge and consent of the recipients, deceiving
others to spread it to their other acquaintances, in order to cultivate and propagate "mass
hysteria" or widespread insanity (17-18). In spreadability theory, although it is unfortunate that
the bunch of information has a hidden disease — a contaminated advocacy or a secret agenda
— there is con dence in the ability of an active reader and information processor. The space in
spreadability theory gives the capacity of the user of social media platforms to dissect and
disseminate information that may have deviated from its rooted intention (21). In the theory of
spreadability, if #ingrata has any intention towards building a negative image of the Velosos,
there is room for the unraveling of this intention. Space to unravel until the original intention is
reversed and a new meaning is formed. There just needs to be a scienti c way to gather public
tweets that use #ingrata in the context of reprieve and criticism of Mary Jane and her family. If
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