DA NANG UNIVERSITY

UNIVERSITY OF FOREIGN LANGUAGE AND STUDIES

FACULTY OF ENGLISH


REPORT ON MEDIKID GREEN

Lecturer : Phan Thị Thanh Bình

Course : HPCM 2 (Business Communication) – 03

Students :Cao Thị Linh 18CNA06

Trần Thị Linh Đan 18CNA06
Lê Thị Thu Nguyệt 18CNA06
Nguyễn Vân Thuần 18CNA06
Nguyễn Thị Thuý Tuyền 18CNA06
Đặng Thị Hoài Ninh  18CNA08
Lê Thị Ngoan 18CNA06
Cao Thị Thuỳ 18CNA09

Danang, March 9th, 2022

 CONTENTS

INTRODUCTION…………………………………………………………3

REPORT …………………………………………………………………..4

1. Product………………………………………………………………3

2. Price………………………………………………………………….6

3. Place………………………………………………………………….7

4. Promotion……………………………………………………………9

CONCLUSION…………………………………………………………….10

INTRODUCTION

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In this day and age, Anorexia and a
weak immune system are two
ubiquitous issues in children.
According to statistics, there are
more than 50% of children
suffering from anorexia worldwide.
In Vietnam, this rate is about 20-
45%. These figures prove that
anorexia is not merely a problem
that can be easily solved. Anorexia
can affect a child's long-term mental and physical development if it is not
resolved thoroughly. Although there are no specific statistics for children with
weak immune systems. However, it's also one of the alarming problems as it can
lead to nasty diseases like rough and itchy skin, colds, dry eyes, bad hair,
susceptibility to chronic illnesses, and a high risk of respiratory infections. The
immune system is responsible for protecting the human body from pathogens
such as bacteria and viruses. The immune system of people with primary
immunodeficiency is not working properly, not producing enough antibodies to
fight off germs. As a result, the patient has a long-lasting infection, re-infection
and is very tricky to treat. In addition, children with anorexia often lack the
necessary nutrition, making them always feel tired and difficult to concentrate
on learning and thinking. According to some studies on anorexia, the Mental
Developmental Index (MDI) of anorexic children only reaches 96 points on
average, 14 points lower than those with normal eating habits (110 points).
Children with anorexia often do not like to be active compared to children of the
same age, mainly due to fatigue. Children are often moody and take no liking to
play. This condition can lead to depression or autism in young children. More
seriously, anorexia causes growth disorders. According to research, children
with anorexia have a lower risk of 6%-22% of their body mass index (BMI) in
comparison with children who eat normally.

For that reason, prolonged anorexia and Immunodeficiency can have an adverse
effect on a child's development for the rest of his or her life. However, with the
notion that children are anorexic, skipping meals for a few days, or having
frequent colds is normal, parents seem to inadvertently contribute to anorexia
and weakened immune systems in children. To tackle this alarming and tricky
issue, Medikid has launched a dietary supplement called Medikid Green with a
2-in-1 combination of fighting anorexia and strengthening the immune system,
along with other great uses and features.

4Ps

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 1. Product 

When witnessing an increasing number of children with anorexia and weak

immune systems. We decided to put all our heart into creating a 2-in-1
combination that solves both of these problems at the same time. Medikid Green
was manufactured from the applications of cryogenic technology, undergoing
careful processes of preparation by using high-technology equipment to help the
process of absorption in the body easier. Furthermore, our facility is equipped
with leading advanced equipment, a long process of in-depth research, and the
solidarity of the Medikid team, including doctors and designers who graduated
with excellent degrees from top-ranked universities in Vietnam. The reason why
we mention designers will be presented in the following paragraph. Next, we
will discuss the outstanding features of Medikid Green:

 Firstly, the product's packaging is eye-catching with a smiling Doraemon

- a cartoon character that most children know and love very much.
Besides, inside the packaging is a series of different cute animals. As can
be seen, this product is very child-friendly with designs from cartoon
characters, comic books, and animals. It will make a special impression
on children, making them curious and want to buy and use. That is the
reason why some designers also play a pivotal role in the creation of this
dietary supplement.

 Secondly, since most children are very scared when taking medicine, our
company specializes in dietary supplements disguised lovely looks like
several various animals and enchanting flavors (orange, strawberry).
Therefore, it not only helps children dissent from fear that he or she is

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 taking medicine but also enjoying the happiness when thinking they are
simply candy to eat.

 Thirdly, our special ingredient, 100% organic Chamomile essential oil,

not an extract, not diluted, by the extraction processes of supercritical-
CO2 fluid extraction technology - the overuse of dietary supplements will
put children at high risk of gum disease, specifically gingivitis. According
to statistics, 85% of children from 4-10 years old have baby tooth decay
and so we have integrated components of chrysanthemum that have the
ability to kill bacteria, anti-inflammatory, inhibit the formation and
development of caries. Therefore, chrysanthemum is considered one of
the highly effective herbal remedies for gingivitis. For that reason, you
will no longer have to worry about the side effects related to the teeth and
gums of this dietary supplement when giving it to your child.

2. Price
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We conducted domestic market research on the price of 1 box of anti-anorexia
pills and 1 box of immune system boosters. Since we combine 2 drugs as one, it
can be said that most other companies offer the price quite higher than us. The
price for other companies' anti-anorexia pills ranges from 250,000 VND to
900,000 VND and the price for other companies' immune system boosters
ranges from 300,000 VND to 800,000 VND.

In contrast, we make medicine with both functions at the same time for only
399,000 VND. We are offering this price for a product made with the
applications of cryogenic technology because we are in the mood for making
sure that all children from all over the world have the economic conditions to
access to Medikid Green so that they can grow up healthy, and can also have the
opportunity to maximize their intelligence. In addition, by carefully calculating
the costs of production, labor as well as machinery, and other costs, we were
able to reduce unnecessary costs. More specifically, thanks to domestic
production, we do not have to spend a large amount of money on transporting
components to other areas for assembly. Not only that, with an effective and
experienced domestic workforce, we have saved millions of dollars in labor
costs. In addition, the chrysanthemums are grown and processed by ourselves
into essential oils, so not only we don’t need to spend a large amount of money
on them, but we also don't have to worry if there are pesticides in them. Along
with the negotiation on the cost of machinery and other raw materials, the
production cost of Medikid Green has been reduced to match the domestic
consumer market. This not only gives Medikid Green a competitive price
compared to other dietary supplements but also enables our customers to own a
product that is worth what they spend. When making these prices, we have
calculated to be suitable for each user segment so that Medikid Green can easily
be accessible to most children.

3. Place
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With a view to bringing Medikid Green to consumers in the easiest and most
convenient way, Medikid company has linked hospitals, health stations, private
clinics, and schools fully present in 63 provinces, especially in remote areas.
From now on, customers can buy in many distribution channels for the best
convenience.

We've built a variety of online and in-store purchases. In terms of direct form,
customers will go to the place to buy products quickly. For online shopping,
customers can order directly by calling hotline 0236 3695 279 first or contacting
us via our fan page https://www.facebook.com/Pharmacymedicineforkids.
After placing an order, the shopper will receive an order confirmation call
within 30 minutes. With an order like this, the customer will receive the goods
directly from the company. We make sure to respond and get the product to the
customer as quickly as possible.

Secondly, now Medikid company has currently opened hundreds of stalls at the
"Mother and Baby" store chain to provide customers with Medikid Green more
quickly and conveniently. These stalls are distributed in almost every province
in the country, making it easier for people to access. Of course, the price of
Medikid Green products will not differ much from the original price that we
offer, and customers also have the opportunity to participate in creating a
membership card when making purchases here instead of going directly to the
stores.

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E-commerce platforms are also an indispensable Medikid Green distribution
market for our company. We have linked with online shopping platforms like
Shopee, Lazada, Sendo, Tiki. The company's products on these platforms have
all been rigorously tested to ensure that the products that reach consumers are
up to standards. In addition, buying on these online platforms also helps
customers save time and effort. In case the product is defective due to the
manufacturer, the customer can exchange for another new product and all costs
incurred by the manufacturer.

It can be seen that Medikid company has covered almost all channels of

distribution to make it possible for consumers to buy Medikid Green in the most
convenient, easy, and economical way. Customers can choose anyway and place
to buy goods as long as they are comfortable and suitable for their needs.

4.

Promotion
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When launching Medikid
Green products, we will have
many discounts and gifts from
the manufacturer. When
attending the launch,
customers have the opportunity
to receive discount codes from
5% to 20% when buying
products of the company. In
addition, guests attending the
launch ceremony also participated in a lucky draw with the reward of 2 boxes of
Medikid Green dietary supplements. In addition, at the launch, we will have our
catalogs, brochures and leaflets ready at the entrance so that participants can
learn and experience the drug in their own way. The launch ceremony will take
place on March 11, 2022 at 113 Luong Nhu Hoc, Cam Le - Da Nang City.

In addition to the product launch, we also held an

appreciation party in Da Nang City. This is to honor
the doctors and pharmacists who have made great
contributions to the preparation of drugs. This is also
the place to display the company's products as well as
the services the company is providing. Here we also
invite experts in the field of medicine to participate and evaluate products to
bring insight into Medikid Green products for consumers. This helps people
have better understanding about this innovative product. The appreciation party
will be held a week after the launch in Da Nang city.

To promote the newly launched product Medikid Green, we also organize live
streams of these 2 events on social networking platforms such as Facebook or
Youtube for everyone to join and learn about Medikid Green. Furthermore, we
also run ads on social networks and online shopping platforms. We even put our
products in the press and advertise on TV to let people know about Medikid
Green and its eco-friendly features

Especially, customers who buy Medikid

Green with an invoice of over 500000 VND
from March 1 to March 10 will receive a
15% discount on the total bill.

CONCLUSION
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With the appearance of Medikid Green, we
confidently affirm that the company's products will
not disappoint customers. This is an important and
revolutionary transformation in the period of
industrialization and modernization, especially
during the time when the epidemic raged.
Moreover, from now on, mothers will no longer
have to worry about the problem of anorexia as
well as the resistance of their children because of Medikid Green.

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