DANANG UNIVERSITY

UNIVERSITY OF FOREIGN LANGUAGE AND STUDIES

FACULTY OF ENGLISH

REPORT ON MEDIKID GREEN

Lecturer : Phan Thị Thanh Bình

Course : HPCM 2 (Business Communication) – 03
Students : Cao Thị Linh 18CNA06
Trần Thị Linh Đan 18CNA06
Lê Thị Thu Nguyệt 18CNA06
Nguyễn Vân Thuần 18CNA06
Nguyễn Thị Thuý Tuyền 18CNA06
Lê Thị Ngoan 18CNA08
Đặng Thị Hoài Ninh  18CNA08
Cao Thị Thuỳ 18CNA09

Danang, March 8th, 2022

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Contents

INTRODUCTION.............................................................................................3

REPORT............................................................................................................4

1. Product..................................................................................................4

2. Price......................................................................................................8

3. Place......................................................................................................9

4. Promotion...........................................................................................10

CONCLUSION...............................................................................................11

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 INTRODUCTION
In this day and age, Anorexia and a weak immune system are two ubiquitous issues
in children. According to statistics, there are more than 50% of children
suffersuffering from anorexia worldwide. In Vietnam, this rate is about 20-45%.
These figures prove that anorexia is not merely a problem that can be easily solved.
Anorexia can affect a child's long-term mental and physical development if it is not
resolved thoroughly. Although there are no specific statistics for children with
weak immune systems. However, it's also one of the alarming problems as it can
lead to nasty diseases like rough and itchy skin, colds, dry eyes, bad hair,
susceptibility to chronic illnesses, and a high risk of respiratory infections. The
immune system is responsible for protecting the human body from pathogens such
as bacteria and viruses. The immune system of people with primary
immunodeficiency is not working properly, not producing enough antibodies to
fight off germs. As a result, the patient has a long-lasting infection, re-infection
and is very tricky to treat. In addition, children with anorexia often lack the
necessary nutrition, making them always feel tired and difficult to concentrate on
learning and thinking. According to some studies on anorexia, the Mental
Developmental Index (MDI) of anorexic children only reachedreaches 96 points on
average, 14 points lower than those with normal eating habits (110 points).
Children with anorexia often do not like to be active compared to children of the
same age, mainly due to fatigue. Children are often moody and take no liking to
play. This condition can lead to depression or autism in young children. More
seriously, anorexia causes growth disorders. According to research, children with
anorexia have a lower risk of 6%-22% of their body mass index (BMI) in
comparison with children who eat normally.

For that reason, prolonged anorexia and Immunodeficiency can have an adverse
effect on a child's development for the rest of his or her life. However, with the

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notion that children are anorexic, skipping meals for a few days, or having frequent
colds is normal, parents seem to inadvertently contribute to anorexia and weakened
immune systems in children. To tackle this alarming and tricky issue, Medikid has
launched a dietary supplement called Medikid Green with a 2-in-1 combination of
fighting anorexia and strengthening the immune system, along with other great
uses and features.

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 4Ps
1. Product 

When witnessing an increasing number of children with anorexia and weak

immune systems. We, we decided to put all our heart into creating a 2-in-1
combination that solves both of these problems at the same time. Medikid Green
was manufactured from the applications of cryogenic technology, undergoing
careful processes of preparation by using high-technology equipment to help the
process of absorption in the body easier. Furthermore, our facility is equipped with
leading advanced equipment, a long process of in-depth research, and the solidarity
of the Medikid team, including doctors and designers who graduated with excellent
degrees from top-ranked universities in Vietnam. The reason why we mention
designers will be presented in the following paragraph. Next, we will discuss the
outstanding features of Medikid Green:

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 Firstly, the product's packaging is eye-catching with a smiling Doraemon - a
cartoon character that most children know and love very much. Besides,
inside the packaging is a series of different cute animals. As can be seen, this
product is very child-friendly with designs from cartoon characters, comic
books, and animals. It will make a special impression on children, making
them curious and want to buy and use. That is the reason why some
designers also play a pivotal role in the creation of this dietary supplement.

 Secondly, since most children are very scared when taking medicine, our
company specializes in dietary supplements disguised lovely looks like
several various animals and enchanting flavors (orange, strawberry).
Therefore, it not only helps children dissent from fear that he or she is taking
medicine but also enjoyenjoying the happiness when thinking they are
simply a candy to enjoy candy to eat.

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  Thirdly, our special ingredient, 100% organic Chamomile essential oil, not
an extract, not diluted, by the extraction processes of supercritical-CO2 fluid
extraction technology - the overuse of dietary supplements will put children
at high risk of gum disease, specifically gingivitis. According to statistics,
85% of the age group from 4-10 baby teeth care and so we have integrated
the components of chrysanthemum that can kill bacteria, anti-inflammatory,
inhibit the formation and development of caries. tooth. Therefore,
chrysanthemum is considered one of the highly effective herbal remedies for
gingivitis. For that reason, you will no longer have to worry about the side
effects related to the teeth and gums of this functional food dietary
supplement when giving it to your child.

2. Price
We conducted domestic market research on the price of 1 box of anti-anorexia pills
and 1 box of immune system boosters. Since we combine 2 drugs as one, it can be
said that most other companies offer the price quite higher than us. The pricesprice
for other companies's anti-anorexia pills rangeranges from 250,000 VND to
900,000 VND and the pricesprice for other companies' immune system boosters
rangeranges from 300,000 VND to 800,000 VND.

In contrast, we make medicine with both functions at the same time for only
399,000 VND. We are offering this price for a product made with the applications

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of cryogenic technology because we are in the mood for making sure that all
children from all over the world have the economic conditions to access to
Medikid Green so that they can grow up healthy, and can also have the opportunity
to maximize their intelligence. In addition, by carefully calculating the costs of
production, labor as well as machinery, and other costs, we were able to reduce
unnecessary costs. More specifically, thanks to domestic production, we do not
have to spend a large amount of money on transporting components to other areas
for assembly. Not only that, with an abundanteffective and experienced domestic
workforce, we have saved millions of dollars in labor costs. In addition, the
chrysanthemums are grown and processed by ourselves into essential oils, so not
only we don’t need to spend a large amount of money on them, but we also don't
have to worry if there are pesticides in them. Along with the negotiation on the
cost of machinery and other raw materials, the production cost of Medikid Green
has been reduced to match the domestic consumer market. This not only gives
Medikid Green a competitive price compared to other dietary supplements but also
enables our customers to own a product that is worth what they spend. When
making these prices, we have calculated to be suitable for each user segment so
that Medikid Green can easily be accessible to most children.

3. Place

With a view to bringing Medikid Green to consumers in the easiest and most
convenient way, Medikid company has linked hospitals, health stations, private
clinics, and schools fully present in 63 provinces, especially in remote areas. From
now on, customers can buy in many distribution channels for the best convenience.

We've built a variety of online and in-store

purchases. In terms of direct form, customers
will go to the place to sell productsbuy
products quickly. For online shopping,

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customers can order directly by calling hotline 0236 3695 279 first or contacting us
via our fan page https://www.facebook.com/Pharmacymedicineforkids. After
placing an order, the shopper will receive an order confirmation call within 30
minutes. With an order like this, the customer will receive the goods directly from
the company. We make sure to respond and get the product to the customer as
quickly as possible

SecondSecondly, now Medikid campany has currently opened hundreds of stalls at

the "Mother and Baby" store chain to provide Medikid Green to consumers
customers with Medikid Green more quickly and conveniently. These stalls are
distributed in almost every province in the country, making it easier for people to
access. Of course, the price of medikid green products will not differ much from
the original price that we offer, and customers also have the opportunity to
participate in creating a membership card when making purchases here instead of
going directly to the stores.

E-commerce platforms are also an indispensable Medikid

Green distribution market for our company. We have linked
with online shopping platforms like Shopee, Lazada, Sendo,
Tiki, Amazon. The company's products on these platforms
have all been rigorously tested to ensure that the products that
reach consumers are up to standards. In addition, buying on
these online platforms also helps customers save time and
effort. In case the product is defective due to the
manufacturer, the customer can exchange for another new
product and all costs incurred by the manufacturer.

It can be seen that Medikid company has covered almost

all channels of distribution to make it possible for consumers to buy Medikid
Green in the most convenient, easy, and economical way possible. Customers can
choose any way and place to buy goods as long as they are comfortable and
suitable for their needs.

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4. Promotion
When launching Medikid
Green products, we will have
many discounts and gifts from
the manufacturer. When
attending the launch,
customers have the opportunity
to receive discount codes from
5% to 20% when buying
products of the company. In
addition, guests attending the
launch ceremony also participated in a lucky draw with the reward of 2 boxes of
Medikid Green functional productsdietary supplements. In addition, at the launch,
we will have our catalogs, brochures, brochures and leaflets ready at the entrance
so that participants can learn and experience the drug in their own way. The launch
ceremony will take place on March 11, 2022 at 113 Luong Nhu Hoc, Cam Le - Da
Nang City.

In addition to the product launch, we also held an

appreciation party held in Da Nang City. This is to honor
the doctors and pharmacists who have made great
contributions to the preparation of drugs, this. This is also
the place to display the company's products as well as the
services the company is providing. Here we also invite
experts in the field of medicine to participate and evaluate products to bring insight
into Medikid Green products for consumers. This helps people have better
understanding about this innovative product. The appreciation party will be held a
week after the launch in Da Nang city.

To promote the newly launched product Medikid Green, we also organize live
streams of these 2 events on social networking platforms such as Facebook or
Youtube for everyone to join and learn about Medikid Green. Furthermore, we also
run ads on social networks and online shopping platforms. We even put our

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products in the press and advertise on TV to let people know about Medikid Green
and its eco-friendly features

Especially, customers who buy Medikid

Green with an invoice of over 500000 VND
from March 1 to March 10 will receive a
15% discount on the total bill.

CONCLUSION 

With the appearance of Medikid Green, we

confidently affirm that the company's products will
not disappoint customers. This is an important and
revolutionary transformation in the period of
industrialization and modernization, especially
during the time when the epidemic raged.
Moreover, from now on, mothers will no longer
have to worry about the problem of anorexia as
well as the resistance of their children because of Medikid Green.

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