Mba 205

4/5/2021 Question Paper
Paper Code : MBA-205
Roll No :..................................
Examination : MARCH 2021
2nd Semester
Marketing Management
Time : 1 Hours ] [ Max. Marks : 60
Instructions :-
Attempt All Questions. All questions carry equal marks.
Fill the 'Bubble' available in OMR Sheet to mark your Answer.
Only one option is correct out of all available option.
There is 1 mark for correct answer.
There is No Negative marking for incorrect answer.
1. The market offering that is essentially intengible is called

(A) Product
(B) Commodity
(C) Service
(D) Goods
2. “Many people want BMW, only a few are able to buy” this is an example of
(A) Need
(B) Want
(C) Desire
(D) Status
3. Today, marketing must be understood in a new sense that can be characterized as:
(A) “Get there first with the most.”
(B) “Management of youth demand.”
(C) “Satisfying customer needs.”
(D) “Telling and selling.”
4. The key customer markets consist of
(A) Government Markets
(B) Business Markets
(C) Consumer Markets
(D) All of the above
5. Which one of the following is a key to build lasting relationships with consumers?
(A) Price of the product
(B) Need recognition
(C) Customer Satisfaction
(D) Quality of product
6. Which of the following marketing mix activity is most closely associated with newsletters, catalogues
and invitations to organization-sponsored events?
(A) Pricing
(B) Promotion
(C) Distribution
(D) Product
7. Buying goods and services for further processing or for use in the production process refers to which of the
following markets?
(A) Consumer Markets
(B) Government markets
(C) Business Markets
(D) International Markets
8. Which one of the following sets represents 4C’s of the marketing mix?
(A) Customer solution, cost, convenience, communication
(B) Customer, cost, convenience, comfort
(C) Convenience, communication, coverage, cost
(D) Cost, coverage, communication, consultancy
9. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high
and marketers look for ways to bring it down?
182.74.167.41/Admin/ExamCentres/QuestionPaper.aspx 1/6
(A) Selling Concept
(B) Product Concept
(C) Production System
(D) Marketing Concept
10. Which of the following is not part of the external marketing environment?
(A) Political
(B) Product
(C) Legal
(D) Economical
11. Tobacco advertising is now banned in virtually all marketing communication forms in many countries
around the world. This can be explained as an influence of:
(A) Technological Environment
(B) Legal Environment
(C) Social Environments
(D) Political Environmenr
12. The process of collecting information about the external marketing environment is:
(A) Environmental Management
(B) Environmental Scanning
(C) Marketing Management
(D) Marketing Research
13. Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing
customer lifetime value
(A) undermining competitive competencies
(B) building customer loyalty
(C) milking the market for product desires
(D) renewing a customer base
14. When a company distributes its products through a channel structure that includes one or more resellers,
this is known as ________.
(A) indirect marketing
(B) direct marketing
(C) multi-level marketing
(D) integrated marketing
15. In marketing theory, every contribution from the supply chain adds ________ to the product.
(A) value
(B) Cost
(C) Convenience
(D) ingredients
16. The act of trading a desired product or service to receive something of value in return is known as which
key concept in marketing?
(A) product
(B) exchange
(C) production
(D) customer
17. Marketing is both an “art” and a “science” there is constant tension between the formulated side of
marketing and the ________ side.
(A) creative
(B) selling
(C) management
(D) behavior
18. Prior to the Industrial Revolution, selling was no problem and no sales team is required because
(A) People was not a subject then
(B) Marketing was not a subject then
(C) Small-scale enterprises dominated the economic scene
(D) People don’t want to sell anything
19. A form of distribution in which manufacturer makes an agreement, with a middleman in each market
area stipulating that the distribution of the product within that is to be confined solely to that middleman
is known as-
(A) Mass Distribution
(B) Exclusive agency distribution
(C) Selective distribution
(D) Price Distribution
20. If companies face intense competition and plagued with over-capacity, the pricing objective is
(A) Maximum current profit
(B) Maximum market share
(C) Survival
(D) None of the above
21. The pricing objective of a nonprofit hospital is
(A) Partial cost recovery
(B) Maximum market share
(C) Full cost recovery
22. A producer announced that on purchase of a particular product another product will be provided at less
rate is
(A) Discount
(B) Cheap bargain
(C) Quantity gift
(D) Promotion mix
23. The long term sales effect of the sales promotion could be
(A) Positive
(B) Negative
(C) Neutral
24. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion
program itself is the part of ____________________________________
(A) Tools
(B) Rapid growth of sales promotion
(C) Developing sales promotion program
(D) Objectives
25. When customer is a getting some gift items with the product they purchase is known as
(A) Product combination
(B) Refunds
(C) Lucky draw
(D) Price pack
26. Building and maintaining relation with government officials to influence legislation and regulation is a
part of
(A) Loyalty schemes
(B) Public relation
(C) Indirect marketing
(D) Direct marketing
27. Sales promotion is very important for any product, especially for newly launched and designed product.
How it affect the product?
(A) Affects the quality of product
(B) Affects the image of product
(C) Affects the quantity of product
(D) Affects the price of product
28. Approximately what percentage of a product’s life cycle costs are established in the conception, design and
development stages?
(A) 50 to 60.
(B) 60 to 70.
(C) 70 to 80.
(D) Over 80.
29. Which of the product life cycle production stages are typically evaluated in traditional cost accounting
control systems?
(A) Design.
(B) Conception.
(C) Production.
(D) Development.
30. Forward pricing refers to pricing products based on the expected product costs during the which stage of
the product life cycle?
(A) Startup.
(B) Maturity.
(C) Growth.
(D) Decline.
31. Conceptually, whole life product costs end when
(A) The producer stops providing service & parts for the product.
(B) The consumer disposes of the product.
(C) The externality costs to society & the environment end.
(D) The producer stops producing the product.
32. Target costing is most applicable to which stages in the product life cycle?
(A) Design and development.
(B) Development and production.
(C) Production and logistical support.
(D) Logistical support and abandonment.
33. Attractiveness of the market offering depends on:
(A) Value-based prices
(B) Product features and quality
(C) Services mix and quality
34. When a marketer plans its offering and addresses five key product levels forming a ________
(A) Company value hierarchy
(B) Customer value hierarchy
(C) Market value hierarchy
35. At the third level of customer value hierarchy, marketers need to design a
(A) Augmented product
(B) Basic product
(C) Expected product
36. The new automobile market is an example of
(A) Meta market
(B) Metallic market
(C) Metaphor market
37. Soft drinks and soap are examples of
(A) Durable goods
(B) Non durable goods
(C) Service
38. Refrigerators and machines tools are examples of
(A) Durable goods
(B) Non durable goods
(C) Service
39. The goods that are purchased immediately, frequently and with a minimum of effort are
(A) Impulse goods
(B) Staples
(C) Convenience goods
40. The goods that are purchased on a regular basis are
(A) Convenience goods
(B) Impulse goods
(C) Staples
41. The goods that are purchased without any planning or effort are known as
(A) Convenience goods
(B) Impulse goods
(C) Staples
42. Potato chips, candy bars and chocolates are examples of
(A) Impulse goods
(B) Convenience goods
(C) Staples
43. The goods that are compared on different bases such as style, price, quality and suitability are known as
(A) Shopping goods
(B) Staples
(C) Conveniance goods
44. Photographic equipment, stereo components and cars are an example of
(A) Staples
(B) Hetrogenous shopping goods
(C) Homogenous shopping goods
(D) Specialty goods
45. Smoke detectors is an example of
(A) Unsought goods
(B) Homogenous shopping goods
(C) Staples
(D) Convenience goods
46. Industrial goods are classified on the basis of
(A) Relative cost
(B) How they enter the production process
(C) Both a & b
47. Farm products which are perishable and seasonal nature are supplied by
(A) Many producers
(B) Single producer
(C) Can"t say
48. The components that are fabricated further are known as
(A) Component parts
(B) Component materials
(C) Component tools
(D) All of above are false
49. The components that enter the finished good with no further alterations in their form are
(A) Component materials
(B) Component tools
(C) Component parts
50. What is more important in manufactured materials and parts?
(A) Branding and advertisements
(B) Price and services
(C) Both a and b
51. Tyres put into automobiles and small motors put into vacuum cleaners are an example of
(A) Component materials
(B) Component parts
(C) Component tools
52. The buildings like offices and heavy equipments like generators are categorized under
(A) Equipments
(B) Installations
(C) Supplies
53. The major purchase bought directly through the producers is known as.
(A) Installations
(B) Equipments
(C) Supplies
54. The short-term services and goods that encourage managing or developing the finished products is known
as
(A) Manufactured materials and parts
(B) Supplies and business services
(C) Capital items
55. Paints, nails and brooms are examples of
(A) Maintenance and repair items
(B) Capital items
(C) Operating supplies
56. Coal, pencils, lubricants and writing paper are examples of
(A) Maintenance and repair items
(B) Capital items
(C) Operating supplies
57. Companies facing the challenge of setting prices for the first time can choose between two broad
strategies: market-penetration pricing and ________.
(A) Market-level pricing
(B) Market-competitive pricing
(C) Market-skimming pricing
(D) Market-price lining
58. The stage of the PLC characterized by overcapacity, greater competition, and the eventual elimination of
weaker competitors is called the:
(A) Introduction stage.
(B) Growth stage.
(C) Maturity stage.
(D) Decline stage.
59. Which of the product is in the decline stage of PLC?
(A) HD TVs
(B) Tata Salt
(C) I- phone
(D) Music CDs
60. Which of the following is not a type of decision usually made during the product development stage?
(A) Branding
(B) Packaging
(C) Product screening
(D) Product positioning

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4/5/2021 Question Paper

Paper Code : MBA-205

1. The market offering that is essentially intengible is called

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