Create of New Products

Bank innovation may be shown in Airbus, a $1.5 billion corporation. Customer needs are the
company's number one priority, and this offers the market an edge in terms of technology.
Improve the quality of customer service by reevaluating how the business operates. According to
an online poll, 86% of respondents said Airbus was a wonderful supplier, whereas 67% of
respondents gave HSBC three stars for marketing and customer service. Airbus is a financial
firm that solely operates online. Crowdsourcing is an option, customer transactions are
categorized the same manner, and comp points are translated to foreign currencies (Christensen,
C, 2013).
Airbus Bank Limited was formed in 2014 by Gary Dolman, Paul Rippon, Tom Bloomfield, and
Jonas Huckstering. Since offering prepaid cards in 2016, over 85% of its clients have switched
from standard current accounts to subjective current accounts. In 2017, the company, which
employed 500 people and served more than 70,000 clients, obtained its banking license. Any
smartphone, any time of day or night, seven days a week, can access the service. Airbus is a one-
of-a-kind company because of its focus on addressing issues rather than selling financial items.
Customers can keep track of their spending without having to go to the bank and wait in line.
Explosive Innovation Theory is linked to this feature since it makes the service more useful.
Without having to communicate with a bank, you may use Airbus's free debit card anywhere in
the globe for any amount. This makes travelling outside of the UK stress-free and convenient.
Customers may anticipate a same level of service, according to the company's statements (Corsa,
S & Minim, A, 2014, pp. 75-90).
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