Republic of the Philippines

Department of Health
Cagayan Valley Center for Health Development

NueBakuna Vizcaya, Hataw Pa! Demand Generation Survey Analysis

COMMUNICATION AND MEDIA ENVIRONMENT

An o a n g p a n g k a ra n iw an g map ag k uk u h an an n g
imp o rma s y o n p a tu n g ko l sa CO VID -1 9 Vac cin e?
Sa palagay mo,
Kamag anak o kaibigan
dapat bang sapilitan
Sa health center/health worker
ang
Sa internet,TV at radio

pagbabakuna?
Oo Hindi
Kamag anak o kaibigan
16%

Sa internet,TV at radio
43% Oo
3%

GEOGRAPHIC BARRIERS

Handa ka bang maglaan ng oras upang ikaw ay

EXPERIENCE WITH PAST VACCINATION
mabakunahan? Sa health center/health worker
41%
Oo Hindi

Anu-anong mga impormasyon ang Hindinababasa o

naririnig mo tungkol sa COVID-19 Vaccine?
97%
Ano ang
implikasyon nito sayo? Oo
POLITICS/POLICIES
21%
Positibo Negatibo

Positibo
16%
Hindi
79%
BELIEFS,ATTITUDES ABOUT HEALTH AND PREVENTION
mga karaniwang dahilan kung bakit ayaw
magpabakuna
Sa palagay mo, ang mga bakuna ba ay makakat-
Negatibo
ulong upang mapalakas
74 ang ating84%katawan?
67
Oo Hindi
45
29

10
Oo 1
18%

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 Republic of the Philippines
Department of Health
Cagayan Valley Center for Health Development

ANALYSIS:
Nueva Vizcaya Hataw Pa!, a Demand Generation Campaign organized by the Regional Vaccination
Operation Center, the Health Promotions Unit, and the Province of Nueva Vizcaya, was conducted for
three consecutive weeks to assist the province with its COVID19 vaccination campaign. This operation
was implemented to help the province's municipalities, notably Ambaguio, Kasibu, and Kayapa, in
improving their immunization coverage in order to progress the province's classification from Level 2
to Level 1.
During the campaign, the entire team planned a variety of activities, including:

 House-House vaccination with health education

 Fix site vaccination in every barangay
 Incentives for vaccinated individuals (pediatric population), BHWs, and teachers
 Financial incentives for highest vaccine coverage (barangays, elementary and high school)
 Every family with at least 5 individuals vaccinated (1st/2nd dose, booster) will receive a free
32" television.
Apart from the above-mentioned, survey was conducted among people, who despite all efforts to
educate, encourage and assist them, still refuse to get vaccinated. 157 individuals agreed to be
interviewed and explained why they were hesitant.
Based on the data from the survey, when asked where they get their source of information from, 43%
said they usually rely on media such as radio and internet, while 41% said they get it from health
workers or the health center. The remaining 16% prefer to get their information directly from their
friends, relatives or neighbors. As a result, 3% of the people belive that vaccination should be
voluntary, while 97% believe that it should not be mandatory.
Nueva Vizcaya has a geographic problem, hence classified as GIDA, the respondents were inquired if
they are willing to allot their time to be vaccinated. With a solid response, 79% said that they are not
eager to go to a health center or fixed site to receive the service as this only interrupts their daily
activities, while the remaining 21% are open to get the jab and are positive towards it. Information
can be picked-up anywhere or at times has been personally experienced by the person that it is
accounted as the basis of their knowledge and awareness. Thus, when the respondents were
probed if this information was negative or positive, about 84% said that most of the
information being heard or read are negative, citing deaths due to vaccination, side effects,
and fear as a major factor in their decision.
Individuals' beliefs and attitudes about health and prevention play a significant role in motivating
them to use health services and understanding the benefits. A negative response to the question of
whether the vaccine is beneficial and favorable for an individual was found in the data. Because some
people have trust in their religion and others believe that their daily intake of nutritious food plays a
large role in their immunity, 82 percent said it is not beneficial. The remaining 18 percent believe
vaccines are beneficial to them but are not yet ready to receive one.
The most common reason given by our respondents for not wanting to be vaccinated was that they
have an existing illness or comorbidity, which accounted for 74 responses. Fear of the vaccine is
followed by hearsay about its ill effects at 67 and 45, respectively. The 10 replies attributed religion
and beliefs, with culture receiving the least number of responses (1 response).
Overall, we can conclude that the majority of our respondents rely on media and health professionals
as their source of vaccine information, and that they strongly believe that vaccination should not be
mandated because it is a personal decision. Because of their jobs and daily activities, the respondents
are not willing to leave work to receive the health service because this will just interrupt their
routine/schedule.
 Republic of the Philippines
Department of Health
Cagayan Valley Center for Health Development

Negative news has major impact on our respondents' willingness to be vaccinated. They tend to be
greatly influenced by fake news, thus, rejects the idea of vaccination as a means of protection.
Moreover, our respondents' most prevalent response is that they do not place a high value on the
vaccine's health benefits. Existing comorbidity greatly affects the decision of the person to avail the
service, as this is the major factor of their hesitancy, followed by fear.