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Language register then refers to the formality of language Register refers to the kind of language whereby the forms
which one speaks. Different register that you are able to used define the social situation, notwithstanding the status of the
determine the kind of lexicon or vocabulary to use as well as the interlocutors. Thus, legalese or legal language is highly
kind of structure to be used. Even in writing, you my use formal characterized by archaic expressions, technical jargon intrinsic
or informal register. In some instances, even neutral language only to the community of legal professionals, embedded
registers are identified. structures, nominalizations, passive voice, as well as long,
kilometric sentences which are not the features of textese or language, are exactly the opposite – use of abbreviations,
language of texts. acronyms, slang words, and expressions. This is so since
messages used to be limited to a certain number of
Conversely, the features of SMS language or textese characters/spaces which made texting much easier and quicker.
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formal register but with varied types of vocabulary because of
However, misinterpretation and/or miscommunication in the different audiences.
text messaging may arise if vocabulary and knowledge of
context are limited. Hence, extra care should be practiced when SEMIOTICS AND TEXT ANALYSIS
comprehending text messages. Semiotics is concerned with “everything that can be taken
as a sign”. Semiotics involves “the study not only of what we
FIVE BASIC LANGUAGE REGISTERS refer
to as signs in everyday speech, but of anything ‘which stands for’
Language is the means by which the information is something else; in a semiotic sense, signs take the form of
expressed verbally and/or nonverbally. Depending on the text words, images, sounds, gestures and objects.”
type required, you may communicate your ideas in any of the
five language registers: very formal, formal, neutral, informal, Signs consist of signifiers (sounds and images) and
very informal. The formality of vocabulary, grammar and signifieds (concepts); “the sign is the whole that results from the
mechanics needed are dictated by the register you are to use. association of the signifier with the signified.” The relationship
between the signifier and the signified is referred to as the
Presentation covers the layout, format, length, oral signification.
delivery (voice, body language, timing) and any other
conventions, such as spelling and referencing. If you hear the sounds represented by “b-o-y” or a picture
The usual written text types that may be assigned to you of a boy (signifier), you think of the concept “male child” (the
are essays, reports, researches, reviews or reactions, journals, signified). Together, the sounds of the word (or the picture of the
business letters, translations and blogs. In speaking, you may be boy) and the concept created by the sounds (or the picture) form
required to do oral reports, speeches, or interviews. If you are a sign.
tasked to write about just one topic for two varied text types, an
academic essay and a business report, you have to structure In the past, sign systems (language, literature, cinema,
and present them in different ways. Since their purposes differ, architecture, music, etc.) were studied as mechanisms that
for structure, you may just dwell on the topic in the essay but in generate messages, but now the work that is produced through
the report, you are expected to provide findings, conclusions, them and the individual who produced the work are the ones
and/or recommendations. For presentation of information, examined. In other words, the emphases are not only on the
essays do not usually have sections but flow as a continuous work or activity that constitutes and/or transforms the codes, but
piece of writing; reports are divided into separate sections and also on the individual who constitutes/transforms the codes
subscriptions. For the language of both texts, you need to use while performing the work.
social activity, subjective factors are involved in each individual
The work and the individual are, therefore, the subject of act of semiosis. The notion then might be relevant to the two
semiosis. main emphases of current semiotic theory:
a) Semiotics focused on the subjective parts aspects of
Semiosis, a term borrowed from Charles Sanders Pierce, is the signification, where meaning is interpreted as a subject
process by which culture produces signs and/or assigns effect (the subject being an effect of the signifier)
meaning to signs, but since meaning production or semiosis is a
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b) Semiotics focused on the social aspect of signification, its McDonald’s commercial for the Chinese market showing a
practical, aesthetic or ideological use in interpersonal Chinese man begging that his expired discount coupon be
communication, where meaning is construed as produced accepted. This ad was pulled put because it was offensive to the
through culturally shared codes. Chinese who considered begging a shameful act.
In other words, the signified can be understood as “the In India, a company that wanted to launch a new facial
mental concept it represents, which is common to all members of cream had to change its initial product named “Joni” because in
the same culture, who share the same language”. This means the Hindi language, this meant female genitals.
that there are three main areas of interest: “the sign itself, the Colors and shapes do not have universal interpretation as
codes or systems in which the signs are organized, and the well. For instance, while Westerners associate the color black
culture within which these codes and signs operate. with power, sophistication and mystery, Easterners associate it
with death, mortality and stability. Similarly, while Westerners
Ferdinand de Saussure, a Swiss linguist, explains that associate triangles with intellect, masculine action and
every “sign” (symbol) has two main concepts: the SIGNIFIER aggression. Easterners associate this symbol with bad luck,
and the SIGNIFIED. The signifier may be an object, a word or difficulty and tragedy. It is not surprising that the following
an image that represents a concept. packaging label was not well-received in the Eastern market
since the triangle and the number 4 are associated with bad luck.
Signifier may be an object, a word or an image that
represents a concept. Signified refers to the concept which the Errors of this kind in advertising could have been avoided
signifier refers to this would be the meaning that is drawn by the if only the advertisers had exercised cultural sensitivity, an
receiver of the sign. The image or the word apple, for example, awareness and acknowledgement of differences in cultures. In
is the signifier but it could signify several concepts like Steve the world of business, failure to meet the expectations and needs
Job’s Apple or Adam and Eve’s apple and the perceived of the intended audience from another culture often translates to
meaning would be dictated by the context in which the signifier financial loss and sometimes even strained diplomatic relations.
is found. Thus, for workplace in a multi-cultural setting to be effective,
cultural sensitivity must be the norm.
When the signifier in an advertisement is culturally
offensive, it fails to achieve its goal. A case in point is a
In this context, “We’re all different. We have different
backgrounds, levels of education, interests, incomes,
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occupations and so on – but we probably understand most of the
messages that are found in commercials and advertisements.”
IMPORTANCE OF LANGUAGE REGISTERS
Semiotics, therefore, refers to a kind of social interaction
among individuals who try to make sense out of the different
IN EDUCATION
interpretation possibilities of the sign. Words in language are
signs. Since signs are organized in codes familiar to all members Language register: What is it and why does it
of the same culture, a look at the structural forms in which signs matter in education?
are organized into codes is necessary. By: Erick Herrmann
Knowing that “language, more than anything else, is the Many teacher and parents today lament a lack of formality
heart of culture”, expect that a cultural group’s use of a second in student language, especially writing. Ask any educator about
or foreign language will be greatly affected by the group’s the use of so-called "texting language" in student writing, and
culture (and its own native or first language). Consequently, it is you will likely see eye rolls, a pained look on their face, hear a
not surprising that the use of a second language, like English, sigh or complaint about the decline in language.
by different cultural groups has resulted in funny mistranslations,
especially when the translation is carried out by free or What students may not understand, however, is language
automated translation apps that are available today. register — different language and levels of formality are used in
different situations and scenarios. While most people have a
working understanding of the concept, students may need to be formality, tone, and vocabulary used based on who the writing is
taught or reminded that different scenarios call for different intended for.
language. Topic
Different subject areas in school and differing topics
Perhaps the first considerations for students, when require differing styles of speech and writing. Mathematicians,
speaking or writing, are audience, topic, purpose and location. scientists, historians, artists, musicians and others use differing
Many students need to be explicitly taught about these ideas and styles when speaking about or writing about the subject and
how to adjust their language use based on these considerations. topic at hand.
When working with English learners, explicit instruction in
vocabulary and syntax is important. For example, when writing in science, students should
avoid the use of metaphors or unnecessary language, being as
Audience concise as possible while getting the appropriate principle,
Students need to understand that different audiences finding, description, etc., across to the reader. It is critical that
require differing types of language. For example, the way they we, as educators, share with students the differing language
speak to their parents may differ from how they speak to their styles used in the subject areas we are discussing and learning
siblings when they are alone. The language they use will likely about.
change when speaking with friends and should change again
when speaking in school.
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Purpose
Students should clearly understand the purpose of their Location
writing or speech. Is it to inform, argue, persuade, describe, Location can, and often does, dictate the appropriate
narrate, share cause and effect, or some other purpose? When register to use. In a school setting, the language and formality
students are clear on the purpose of the writing or speech, they used in the classroom should differ from the language used in
can more accurately choose the language register to use. the hallways or on the playground. Similarly, the vocabulary and
syntax used to answer a simple question versus giving a formal
Additionally, teachers will need to explicitly teach students speech in the classroom differs.
the appropriate general academic vocabulary that pertains to the
specific language function. Teachers can include instruction on Students should know that the way they speak and the
specific sentence frames, starters and signal words to help words they use in a library versus a restaurant versus a
students choose the most appropriate language for the purpose shopping center differ, and they should adjust their language
of their writing or speech. register accordingly.
teachers and students, judges and lawyers, doctors and
The considerations listed above will help students begin to patients, and between a superior and a subordinate.
understand how language should be used in differing contexts. 4. Casual Register: This register is used among friends and
Once they understand these, or while learning about the peers, and includes informal language including slang and
considerations, students can learn about and be given examples colloquialisms. Casual register is often used among
of the five language registers. friends, teammates, etc.
5. Intimate Register: This register is reserved for close
It is helpful for students to learn about register, especially family members such as parents and children and
if students are from culturally and linguistically diverse homes. siblings, or intimate people such as spouses.
As people are interacting with others, it is acceptable to move
from one register into an adjacent register without any problems In the context of schools and instruction, it is important to
or note that students can be taught about the five registers and
awkward moments. However, skipping a level or even more than when they are used, but perhaps more importantly should be
one level may be considered inappropriate or offensive. taught the language that is used in the first three registers listed.
Formality Scale (Martin Joos) Students will encounter the language in the Frozen/Static
1. Frozen/Static Register: This register rarely or never Register as they study social studies primarily. The Preamble,
changes. Examples of frozen register include the Pledge Pledge of Allegiance and other examples are exemplary
of Allegiance or the Preamble to the Constitution. resources to teach history along with language and word choice.
2. Formal/Academic Register: This register includes
academic language from speeches, proclamations and Speeches, lab reports and other examples of the
formal announcements. Formal/Academic Register are also prime candidates for close
3. Consultative Register: This register is formal and reading and analysis of text and language. Lastly, the
acceptable speech often used in professional settings. Consultative Register should be focused on in schools as
Some examples of this register include discourse between
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students learn to interact with teachers, administrators, guest opportunities for language and content instruction, especially for
speakers and each other. Utilizing and practicing this register English learners.
allows students to incorporate skills such as interviewing a
professional or practicing being interviewed for a job, or speaking Teaching the audience, topic, purpose and location in regard
formally to another. to language, including speech and writing, will benefit students
as we help them to achieve academically.
While teaching students about the five registers may not be
high on the teaching priority list, being aware of register is helpful NB: Rule of Language Use
as teachers prepare students for a variety of contexts and task. One can usually transition from one language register to
The language involved in each of these registers provides rich an adjacent one without encountering repercussions. However,
skipping one or more levels is usually considered inappropriate best results.”
and even offensive. ▪ Instructions for a soap bubble gun: “While solution is not
toxic it will not make child edible.”
MISTRANSLATIONS Around the World: ▪ Instructions on a Korean flight: “Upon arrival at Kimho and
▪ Airline ticket office, Copenhagen: “We take your bags and Kimhae Airport, please wear your clothes.”
send them in all directions.” ▪ On a South African building: “Mental health prevention
▪ A sign on a car in Manila, Philippines: “Car and owner for centre.”
sale.” ▪ On the menu of a Swiss restaurant: “Our wines leave you
▪ A sign posted in Germany’s Black Forest: “It is strictly nothing to hope for.”
forbidden on our black forest camping site that people of ▪ Outside of Hong Kong: “Ladies may have a fit upstairs.” ▪
different sex, for instance, men and women, live together Restaurant window: “Don’t stand there and be hungry. Come
in one tent unless they are married with each other for on in and get fed up.”
that purpose.” ▪ Tokyo hotel’s rules and regulations: “Guests are requested
▪ At a Budapest zoo: “Please do not feed the animals. If you NOT to smoke or do other disgusting behaviors in bed.” ▪ At a
have any suitable food, give it to the guard on duty.” ▪ Athens Korean restaurant in Auckland, New Zealand: “We do not
hotel: “Visitors are expected to complain at the office re-use the food.”
between the hours of 9 and 11 a.m. daily.” ▪ Doctor’s Office in Rome: “Specialist in women and other
▪ Cocktail Lounge, Norway: “Ladies are requested not to diseases.”
have children in the bar.” ▪ Hotel Lobby, Bucharest: “The lift is being fixed for the next
▪ Hotel elevator, Paris: “Please leave your values at the front day. During that time, we regret that you will be
desk.” unbearable.”
▪ Hotel in Japan: “You are invited to take advantage of the ▪ In East African newspaper: “A new swimming pool is
chambermaid.” rapidly taking shape sine the contractors have thrown in
▪ Hotel in Zurich: “Because of the impropriety of entertaining the bulk of their workers.”
guests of the opposite sex in the bedroom, it is suggested ▪ In an Italian cemetery: “Persons are prohibited from picking
that the lobby be used for this purpose.” flowers from any but their own graves.”
▪ In a Bangkok dry cleaner’s: “Drop your trousers here for
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To ensure the correct translation of a text from one language meanings? Or in the analysis of texts? Semiotics makes us realize and
to another, employ the services of a qualified translator (one who understand that information or meaning is not ‘contained’ in the world or
in books, computers or audio-visual media. Meaning is not ‘transmitted’
is not only a native speaker of the language to be translated but to us – we actively create it according to a complex interplay of codes or
also a proficient speaker of the target language), and translate conventions of which we are normally unaware. Becoming aware of such
the whole message and its meaning; do not translate literally or codes is both inherently fascinating and intellectually empowering. We
word-for-word. learn from semiotics that we live in a world of signs and we have no way
What is the role of semiotics in the world of messages and of understanding anything except through signs and the codes into which
they are organized. More often, than not, however, you will find it impossible to say
everything about in your description. But you have spent enough
Semiotics can help us not take “reality” for granted time with the data, your analysis will allow you to say something
because reality does not have an objective existence; it is meaningful that you can write up in a paper of suitable length.
something that is subject to human interpretation. Bear in mind, though, that different types of texts will require
looking for different features (structure, language, and/or
Semiotics teaches us that reality is a system of signs and presentation), but using the technique that has just been
since we live in a world of increasingly visual signs, we need to described on how to approach the analysis is always helpful.
learn that even the most “realistic” signs are not what they
appear to be. We need to “read” and analyze them. Considerations for Language Varieties
Women tend to lead in situations where change is in CREOLE – the instance when a pidgin has become a speaker’s
progress. This is attributed to their role as child caregivers. Small first language; it is formed from two or more languages which
children in the early stages of acquisition would be more likely to has developed into pidgin but is adopted as the native language
hear innovative forms produced by women than by men and thus of the new community.
the change is advanced because it is transmitted to the younger
generation. Where men are in the lead, their limited contact with
the next generation in their formative years limits the probability Language Mixture
that their speech patterns will be passed on. In bilingual speech communities, speakers will often adopt
a speech variety which involves alternation between languages
Ethnicity in the same discourse.
Ethnicity can be expressed linguistically either by the use Code-switching – this is the evidence that the
of different languages or by means of phonological or grammatical systems of languages in a language mixture are in
grammatical distinctions among varieties in the same language. operation during this alternation.
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Acrolect is variety of English that is considered most
suitable for formal occasion. The acrolect then comes closest to
the standard. The basilect is a variety of language that has
greatly diverged from the standard form, is only considered
suitable for very informal contexts by speakers, it digresses
thoroughly from it and comes closest to the pidgin. The
mesolect, a variety of speech that is midway between the
acrolect and the basilect.
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