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Portfolio
SANIKA AJGAONKAR
Working on this project has made me realise what actually design is.
It has made me mould into a unique creative person as a designer, not
just creativity but also problem solving is a priority is something I learnt
in this process. It wouldn’t have been possible without the people who
stood behind me during this project, they are none other than my mentors.
Also, my parents and friends who kept me motivated during this entire
process even at the times where I wanted to give up and lost hope.
Today I have completed my project with all the positivity and self
confidence.
I would like to dedicate this project to my friends and family who were
there to support me all the time in this journey of design.

ACKNOWDGEMENT
1 - Design Brief
2 - Inspiration Board
3 - Concept Note & Board
4 - Mood Board
5 - Color Board
6 - Client Board
7 - Material Board
8 - Research Pages
9 - Design Derivation
10 - Artworks
11 - Design Developments
12 - Range Plan
13 - Presentation Sheets
14 - Line Up
15 - Look Book
16 - Referencing
17 - Photoshoot

INDEX
AIM - To retain the culture along with going with the flow, to always remember
about our roots no matter what.
SEASON - S/S 23
STYLE - Streetwear
PRICE - INR 20,000
PRODUCT - Skirts, shirts, tops, pants, kurtas, jackets, dresses.
DETAILS - Buttons are used, Hand painting, digital printing, as a technique.
OCCASSION - Streetwear
FABRIC - Cotton Poplin, Polyester, Rayon, Cotton Twill and 100% Cotton shirting afbric.
TARGET AUDIENCE - Focused on 25 to 35 age group, Celebrities, Models and Influencers who want to retain their culture with modernity.
INSPIRATION BOARD
FLAMBOYANT WITH
INDIAN AESTHETICS.

The term Flamboyant refers to a person

that attracts others with their stylishness
and unique persona. Mumbai being a diverse
city, you witness amalgamation of a lot of
things going around. Then why not in the
outfits we wear ? Mixing our Indian culture
with the modernity can be something
interesting to go for. Streets are the daily ramps
pf people who love to experiment and also
stand out of the crowd. No restrictions are the
special qualities that can be enhanced through
streetstyle.

CONCEPT NOTE & BOARD

MOOD BOARD
COLOR BOARD
CLIENT BOARD
MATERIAL BOARD
 TOKYO
PARIS

The STREET approach to style and fashion is often based on indivisualism, rather than
focusing solely on current fashion trends. Using street style methods, indivisuals
demonstrate their multiple, negotiated. This, in itself, is a performance, as it creates a
space where identities can be explored through the action of dress.
Starting with Bill Cunningham and ending with up-and-coming bloggers with thier own
point-and-shoot cameras, streetstyle is an incredibly viral, incredibly instant, incredibly
addictive facet of fashion that’s changed lots of the ways in which fashion gets made and
consumed. Streetstyle has taken that core idea - swapping, sharing, engaging in conversation
about that joy of dressing with other people and made it something we can all be a part of,
while eating breakfast in our pyjamas.

Currently, social media channels have become an efficient way in fashion practices to keep
in touch with the consumer images and narratives, from fashion blogs, incivisuals can view,
and thus, approach dress from an innovative, indivisualised perspective.

I selected this category STREETWEAR beacuse I genuinely feel that I personally can connect
to this style, as I have observed that there is a lot to explore and even the biggest supporter
to our own style. People can wear anything according to their will. Streetstyle is nothing where
we actually focus on a particular garment and ask for others opinions, we wear things by doing
mix and match along with something that strikes our mind at that very moment. Streetstyle is just
an expression where every single being can express his own personality unlike to other occassions
where we decide.
MILAN
The basic uncertainity, randomness, natural thoughts and personalities come up through this style.
The main criteria of this streetwear is the comfort as we have to roam, and survive in that particular
outfit.

NAIROBI

MUMBAI

NEWYORK

ALL ABOUT STREET

RESEARCH - INSPIRATION -
NEW ROMANTIC PERIOD
RESEARCH - INSPIRATION - NEW ROMANTIC PERIOD TIMELINE
 DELHIWEAR
Indian inspired silhouettes

VALKYRE
Hand Painting

URBAN DARZI
Mixing 2 cultures to make a collection

LOTA
Bold
Indian inspired
Loose silhouettes

NOR BLACK NOR WHITE

Bright colors
Bold prints

BRAND RESEARCH
 Skirt

Knife Pleats

Loose Silhouette - Shirt

Loose Pants

Panels

DESIGN DERIVATION
WORD OF MOUTH

Developed artworks related to the city of Mumbai.

Each artwork is based on a certain story.

This artwork is based on the story of how the

news spread quickly in the Mumbai city. The
news spread like air and doesn’t takes time at all.
How people meet and gossip while having the cutting
chai. How the diverse city comes together for the
justice and has a lot of unity.

ARTWORKS
DADAR FLOWER MARKET

This artwork is based on the story of Dadar Flower market.

You can see the wholesale flower market every morning in
Dadar that is based in Mumbai and also has a lot of rush to buy
these flowers.

ARTWORKS
KALA GHODA MUMBAI

This artwork is based on the story of Kala Ghoda that

isn event in Mumbai organised every year. In this event
all the different artworks and installations are show
cased. Here there is no discrimination as all the people
around come here to experience the event. The background
that shows the colorful fabric in sky supports all the religions
and casts.
DESIGN DERIVATION
DESIGN DERIVATION
DESIGN DERIVATION
RANGE PLAN
 100% Cotton
100% Polyester

100% Cotton

Cotton Twill

Pantone 555 C

Pantone 7628 C

Pantone 7409 C
Pantone 6 C
Digital Printing Swatch
PRESENTATION SHEET 1
 Pantone 555 C

Pantone 143 C 100% Polyester

Cotton Twill
Pantone 555 C 100% Cotton

Pantone 7409 C 100% Polyester

Pantone 6 C Cotton Twill

Digital Printing Swatch PRESENTATION SHEET 2

 Cotton Poplin

Pantone 143 C 100% Polyester

Pantone 7628 C Rayon

100% Polyester
Pantone 7409 C
Pantone 6 C

Digital Printing Swatch Cotton Poplin

PRESENTATION SHEET 3
 Pantone 7628 C
100% Polyester
Pantone 555 C
Pantone 7406 C
Pantone 6C
Pantone 143 C 100% Cotton
100% Cotton

Cotton Twill

PRESENTATION SHEET 4
Digital Printing Swatch
 Rayon

Pantone 7628 C
Pantone 7409 C 100% Polyester Rayon
Pantone 555 C
Pantone 6 C

Digital Printing Swatch PRESENTATION SHEET 5

 Pantone 7628 C

100% Polyester
Pantone 6 C Pantone 7409 C Cotton Twill
Pantone 7688 C
100% Cotton 100% Cotton
Digital Printing Swatch

PRESENTATION SHEET 6
 LOOK 6
LOOK 5
LOOK 3
R N E N
S/S 23
LOOK 2
LOOK 4

LINE UP
LOOK 1
 Pairing this outfit with some Indian accessories like
golden loops, red bindi on forehead, green glass bangles.
The black shoes with white socks shows the boldness
to pair something casual with such an outfit.
The bindi is the ultimate Indian identity.

LOOK BOOK
S/S 23
R N E N

GARMENT 1 PHOTO SHOOT

Mix match being very colourful and bright to
show the bold side to the crowd.
GARMENT 2 PHOTO SHOOT
R N E N S/S 23
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HARVARD REFERENCING
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HARVARD REFERENCING
This project has been a tough journey to meet the deadlines and yet take the
best out of me for the project. Exploration has been a consistent thing throughtout
this entire process till the end. I was able to learn more about fabrics and techniques.
A changed perspective about design is something I have realised during these
months of work. I also explored about myself according to my aesthetics and liking.

REFLECTION