ASSIGNMENT 4

NAME: Hammad Ali

SAP: 70075206
Subject: FASHION AND FUTURE OF BRANDS
Sec: B
INSTRUCTOR: Ali Raza Syed
As I have observed from above image and the information, I know it is clear that Nike is the market
leader and have more market share. Nike is the innovator of the industry. Adidas also have a good
position in the market but lacking behind the Nike.
Adidas has always managed to keep its audience in consideration to design its products undoubtedly,
but Nike has always had an upper hand in innovation and design when it comes to the sports market.
So, its clear that Nike is far superior then adidas and huge market share as compare to adidas both are
good for their customers.
It is clear that Nike is above from Adidas have high esteem people feel proud to have it. Almost everyone
knows Nike, it is different from others as compare to design and comfortable. Adidas just lacking behind
little but need to improve.