Lahore School of Aviation

The University of Lahore

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Program: BSAM Semester: 5thB

Course: EOAM Code:
Instructor: SIR TAHIR NADEEM Batch: 11
Assignment. No: 1 Date: 16TH MARCH 22
Name: Bilal Ilyas Reg. No: 70079107

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Marks: / 10

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Instructor’s Signature
 AIRLINE MANAGEMENT

Managing an airline takes more than shuttling passengers between airports. It includes scheduling, planning
networks, maintenance of aircraft, staffing, customer service and more.
When you major in airline management and operations at Purdue University you will gain the expertise
necessary to navigate the many aspects of managing an airline. You will gain a broad exposure to aviation
management with a strong focus on airline operations. Your courses will provide insights into how the world’s
public and private airlines to make daily and projected business decisions. Some of your first-year technical and
business courses include: aerospace vehicle propulsion and tracking systems, aviation business and basic aircraft
science
STRUCTURE OF AIRLINE MANGEMENT

The management is organized from the top down, more or less resembling a pyramid with airline departments
or divisions based on the different functions of the company.

1. Flight Dispatch: Responsible for preparing flight plans and requesting new flight slots from air traffic control
entities, like the FAA in North America and EUROCONTROL in Europe

2. Aircraft Control: Responsible for managing aircraft and is the central coordinator in operational controls

3. Crew Control: Manages crew resources, monitors crew check-ins and check-outs and updates crew rosters as
needed

4. Maintenance Services: Responsible for short-term maintenance scheduling and unplanned service
requirements

AIRLINE MARKETING

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It is a business practice of the airlines to build trust among frequent customers by rewarding them so that they
conduct business with the company continually.

Customer and Airline Marketing

For airline businesses, it is very essential to retain the customers, increase their loyalty, and facilitating the
spread of positive word of mouth. The airline marketing staff reads the apparent needs and true needs of the
customer. The airlines can do this by providing them the best experience of flying with them as the customers
rely mostly on their own experience with the airline. If the airline is successful in meeting its customers’ needs,
then it makes a famous name and money for itself.

Airline Marketing on Social Media

All the airlines around the world understand that today’s customers are tuned to Internet almost all the time
hence, the airlines tend to make a striking presence on Internet. The airlines are leveraging ways to reach their
customers using social media too.
For example, Cathay Pacific Airways has created a Facebook page to display deals, promotions, limited-period
offers, and videos about the airline. Qatar Airways has a strong presence on Twitter with sharing news, events,
up selling, and assigning the information on how the company is doing.
FLIGHT SERVICE

• Provide world class service and value to users of the National Airspace System , including new entrants
• Leverage advanced technologies to safely and efficiently deliver flight services
• Timeliness in Service − Delays at baggage counters and in flight departure create a lasting negative
impact on the passengers.
• Assurance of Reliable Service − The airline staff committed to service and highest customer satisfaction.
The quality of service is always up.
• Convenience − Easy check-ins systems and ticket reservations.
• Attentiveness − The airline staff that recognizes needs and works a step ahead to meet them
constructively.
• Comfort − Adequate knee and leg room around seat.
• Meals − Free in-flight meals of satisfactory quality.

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• Safety and Security − Emphasis on safety and security.