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A STUDY ON CONSUMER PERCEPTION TOWARDS (FMCG) IN

KUMBAKONAM TOWN

Project work submitted to

GOVERNMENT ARTS COLLEGE (AUTONOMOUS), KUMBAKONAM


(Affiliated to Bharathidasan University, Thiruchirappalli)
in partial fulfilment of the requirement for the award of the degree of

MASTER OF COMMERCE
Submitted by
P. SENTHURADEVI
Register No: P 20C03430

Under the Guidance of


Dr. K. JAGADEESAN,
M.Com.,M.B.A.,M.Phil.,DOM.,P.G.D.C.M.,Ph.D.,
Assistant Professor of Commerce

PG & RESEARCH DEPARTMENT OF COMMERCE


GOVERNMENT ARTS COLLEGE (AUTONOMOUS)

KUMBAKONAM – 612 002

June – 2022

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