Cadbury Chocolate Marketer Analysis

Introduction
Assignment Specials Ext Australian Cadbury, British confectionery now owns Crafts Foods, a leading
chocolate manufacturer on the global front. They have about 8 factories in the UK. Even in the case of a
confectionery product, the importance of market research, segmentation and marketing strategies can
never be overestimated. It analyzes the internal and external environmental factors influencing the
marketing decisions made by Cadbury and proposes criteria for segmenting their various products. The
report also suggests a plan to place the new "journey" chocolate bar.

Macroeconomic analysis
Despite the various concerns about price, chocolate still plays an important role in the UK snack
experience. Here are some key factors to consider when designing a marketing strategy. Consumer
confidence is very important in the market but it does not affect the confectionery industry. The concept of
chocolate in the UK is seasonal in nature. The first quarter of the year saw a lot of sales due to their
various festivals. This is a trend that needs to be broken and this will ensure that Cadburys boosts sales.
Obesity is on the rise in the UK more than ever and this should be done with caution. This means that
manufacturers and marketers need to focus on health-related credentials. Political, legal, socio-cultural,
technological and economic factors are constantly changing. Universal Assignments Australia analyzing
the political environment, it can be said that liberalization has increased and Cadbury sales are being
influenced by the UK. Policy changes brought new players to market. The UK is now emerging only from
the financial crisis, which means that Cadburys now needs to be sensitive to the needs of consumers.
There are a wide range of requirements legally stipulated by the Food Security Bill and consumers must
be informed that these bills must not only be complied with but also their health needs. Social Front in the
UK until Easter Sunday, people consume sweets during the Christmas season and it is the peak time for
a confectioner. People’s lifestyles are changing and as they become more and more aware of the
importance of health and fitness, they are starting to develop a love for chocolate. Assignment Writing
Consulting Australian technology is now in the hands of consumers and manufacturers. Internet usage is
on the rise and these opportunities for web marketing are helping to get instant feedback from customers.
Communication is no longer limited to one way of caring about advertising. People are very concerned
about the environment and the use of eco-friendly packages.

Micro analysis
Cadbury is now financially secure with dedicated employees and is part of Kraft 'food chain. There is a
good relationship between suppliers and Cadburys and they help to obtain adequate resources. Cadbury
has now been upgraded to the latest technologies and its business is to have a technology and efficient
workforce at every step.