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● 14th of March, 2022
● In: Digital Marketing, E-Commerce, Mobile App Development, Web
Design/UI/UX

The Digital Marketing

Landscape in the Hospitality
Industry

A blog that talks about the

current state of digital
marketing in the hospitality
industry.

In today’s digitalized era, one of the prime reasons why hospitality

sectors all across the globe are experiencing and enjoying immense
success rates is because of adopting digital marketing strategies. The
hospitality industry experts minutely observe and assess how
individuals communicate and become more comfortable with the
existing environment while traveling. The details and insight enable
them to identify existing customer needs and demands and offer the
consumers similar services to enhance sales rates and boost
conversion. The hospitality industry is not an easy one to run for
managers with the help of digital marketing aids and strategies.

Recruiting additional staff was an effective solution in the initial

stages, but that proved to be a temporary one. Now, the hotel
managers explore new mediums; how companies can expand their
brand value on the digital platform and run the business
successfully.

The blog intends to discuss the digital marketing landscape in the

hospitality industry in the current era.

Let us have a read throughout.

Core Components of Digital

Marketing Landscape
At this point, the demand for digital marketing services in the
hospitality industry has become indispensable. Let us look at the
needed measures to be taken to meet the digital marketing needs in
the hospitality industry.

● The simplest solution to this complex problem is the

implementation of digital marketing architecture and tools to
deliver a consistent, fully integrated experience to the guests
and prepare the hotels to meet future digital marketing
requirements.

● Another important factor is relevant and unique content that

plays a vital role in digital marketing strategies. The significance
of appealing and authentic content creators on social media is
highly valued.

● On the other side, the modern web platform allows the

customers to leave their feedback and reviews on social media,
 sharing their experiences, which makes the choice easier for
future customers.

● Since the last few years, more and more people have turned to
the internet to choose a destination, restaurant, hotels, and
whatnot. In the current century, most individuals prefer using
smartphones, tablets, or computers while exploring new places,
whether be it local or global. Mobile-friendly websites have
made it easier for youngsters to search for newly-open hotels
and destinations while sitting at their workplaces.

The Digital Marketing Landscape

in Hospitality Industry
Apart from these, we present some of the most relevant strategies to
consider while creating a room in the digital marketing landscape.

Hotel Website

Websites play a dynamic role in boosting brand presence. An

interactive and attractive dashboard, regularly updated website and
search engine optimizations make the websites more functional and
robust. An effective online appearance needs a well-structured
website with fresh content, visuals, images, videos, and interactive
opportunities with the viewers. Responsive websites with their reach
across smartphones, tablets, laptops, and desktops take the business
to another level.

Mobile-friendliness is another crucial feature for the websites as most

individuals search and book hotels at the last minute via
smartphones. As per a research survey by Expedia, more than 15% of
travelers who books a flight or hotel room 24 hours or less in advance
complete the booking via phone.
Search Engine Marketing (SEM) & Search Engine
Optimization (SEO):

Search Engine Marketing (SEM) increases the number of visitors to a

specific website as it enables a website to rank high on Google
search engines list, leading to high traffic. One of the less expensive
yet most effective strategies is using long-tailed keywords structured
with specific phrases that refer to the customer’s needs and
demands. The leading digital marketing agencies can structure
successful keyword navigation and ensure high search engine
ranking. Company names with reference to specific products or
services function as search engine tools. For example, if a hotel
website uses phrases like “the Royal hotel perfectly serves social
events and houses a large crowd,” it enhances different sects of
customers’ interest to search the hotel and know its whereabouts.

Geo-Targeting

Demographical advertising is genuinely effective for local companies

as it enables a company to reach its potential customers by specific
location. It is essential to interact with your local customers as they
are the mediums to expand your business and bring new customers
from their networks. The social and digital ads must have Geo-
targeting features.

Google Analytics with Facebook and Twitter is a highly beneficial tool

to record website activities to join an ad campaign. Companies can
pair Social Media Ads with Google Keywords and Pay-Per-Click (PPC)
ads to take a website to the top of search rankings.

Social Media Presence

Another effective branding strategy of the current century includes a

robust social presence. Social media marketing needs a combination
of time, craftsmanship, and excellence while using customer and
relationship management tools. Content replete with keywords
targeted towards the audience makes a successful social presence.
Social media marketing is a budget-friendly and impactful method
to communicate with existing and prospective customers. The use of
hashtags boosts conversion and helps identify users who often talk
about the brand. Sometimes, paid advertising draws more customer
attention by knocking on their door individually with the hope of
conversion.

Email Marketing

For quite a long time, E-mail marketing has been a successful

strategy to draw the attention of new customers and strengthen
relationships with existing customers. Customized emails remind
customers of the specific offers or discounts and delight the
customers with a personal interactive touch. Effective Email
marketing boosts conversion rates and enhances the potential of
repeat business.

Online Review Sites

Today’s customers strongly rely on online reviews from the same

communities. There is an ever-growing demand for online feedback
or review, as the customers are about to purchase a product from
the same brand. Online review sites help companies as well as
customers. Positive feedback generates high conversion, and
negative comments allow the brands to improvise on their flaws.

Final Take Away

Currently, hotel management teams not only serve the guests, offer
room services, deal with availability and pricing, but they also
compete with the new emerging channels and digital communities
to retain their customers. Digital Marketing solutions have become
the one-for-all option for hotel managers to manage every business
aspect in a hassle-free way.
Tagged with: #digitalmarketing, #Landscape in the Hospitality,
#PPC, #SEOServices

Tel: +91-80-4173-2999

Mail:info@limrasoftech.com

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