Reporting the Qualitative

Research Findings
Applied Research 1
Contextual Research in Daily Life 1
 Ways to Draw and Verify Conclusions
for a Qualitative Research (Hair, et al, 2016)
• Memoing happens when qualitative researchers begin write their initial
conclusions and observations, sometimes after every focus group,
interview or observational event. These conclusions are initially
preliminary, subject to revision as the project proceeds. Interim analyses
may suggest new questions for future interviews and different types of
participants to sample.
• Verification involves checking and rechecking the data to ensure the
initial conclusions are realistic, supportable, and valid.
• Credibility is qualitative researchers’ term for trustworthiness and
reliability. Reliability in qualitative research is the degree of consistency
with which the same researcher assigns similar observations and
interpretations at different times.
Five Aspects in the Conclusion (Mligo, 2016)
1. Summary of findings plays a preparatory role. It prepares the readers towards the
main conclusions. You have to briefly summarize the sub-conclusions you made in
the chapters in order to remind readers before they see the main conclusions.
2. Conclusions may prove or disprove the thesis statement.
3. Summary of contribution to knowledge presents plainly but concisely what new
knowledge has your research added to your field of study depending on the
conclusions and findings you have put forth. It should state how it built on the
existing knowledge presented in the literature review section, and how it differs from
it in terms of new input.
4. Recommendations for implementation spell out what you would recommend to be
done depending on the findings of your research. You have to explain each
recommendation giving reasons why that recommendation is important. It may be
improvement of a situation, formulation of new policies, etc.
5. Suggestion for further research presents the possible problems to be investigated
further.
Listing References
• The citation and references must follow consistent style, whether
they are in MLA, APA or Chicago format.
• References include a complete list of all quoted and paraphrased
works that the researcher actually used in completing the study.
• Bibliography includes a complete list of all works related to the
study, but are not directly contained in the report.
• Reference list allows readers to locate and use the sources you
have cited. Reference information must be complete and accurate by
including the following information in the reference entry: author’s
name, year of publication, title of the work, and the publication
information (Leedy and Ormrod, in Casela & Cuevas, 2010).
References
Casela, N. & Cuevas, G. (2010). Developing technical writing
towards meeting academic challenges. Mandaluyong,
Philippines: Books Atbp. Publishing Corp.
Hair, J. Jr., Celsi, M., Money, A., Samouel, P. & Page, M. (2016).
Essentials of business research methods, 3rd Ed. New York,
USA: Routledge
Mligo, E. S. (2016). Introduction to research methods and report
writing a practical guide for students and researchers in social
science and the humanities. Oregon, USA: Resource
Publications