Mercado, Mark Vincent R.

Activity 1
ELEC 3

If I will operate my own business in the future, the type of my distribution

channel is Direct selling. Once I made contact with a potential customer, they'll
want to see if my product is something they'll find useful. I have the advantage of
the customer's attention; I’ll be able to defend my product against the competition
after listing the features and I will have the benefit of the connection between using
my product and finding a solution to their problems clear to my customers. Tell
them how it will save them time, money, or solve their organizational problems.

Lastly, I will choose Selective distribution management. Using high-end

distributors can increase product value while also increasing competition.
However, by limiting the number of distributors, selective distribution has the
potential to reduce it. Selective distribution may also result in the market being
closed to some suppliers or buyers, or it may be viewed as an impediment to
consumers freely purchasing goods. The advantage of selective controlling my
customers base allows them to gain a better understanding of their needs and, as
a result, improve customer satisfaction and determine how distributors handle their
products and interact with their customers so that a high-quality brand image can
be further enhanced.