BEAUTY BOX SOCIAL MEDIA SCHEDULE

Content Type
BBX brand 15%
Lifestyle & Education content 30%
Promotion 50%
Mini game 5%

Mon Tue Wed

Brand

Topic
Category
Platform
Visual
14:00 Budget
Brand

18:00
Topic
Category
Platform
Visual
Budget
3 4 5
Brand BBX Partner BBX
Topic Teasing Super Fan Day Livestream with KOLs
Category Fan day Eucerin Fan day
8:00
Platform
Visual Video Single photo Livestream
Budget BOOST ADS
Brand Partner BBX BBX

Ecommerce partner SUPER FAN DAY - Highlight

promotion best promotion deals

Topic
14:00 Category CCL Ecom Fan day

Platform
Visual Single photo Single photo

Budget
BBX
Brand BBX

Count down 1 day left for Promotion week -

SUPER FAN DAY Summer week

18:00 Topic
Category
 Platform

Gif
Visual
Budget BOOST ADS
10 11 12
Brand BBX

Tips dưỡng da/ make up trong

Summer occasion
Topic
8:00
Category Skincare
Platform
Visual Cosmetic
Budget
Brand BBX BBX BBX

Chương trình cho launching

Ecommerce Super Count down ngày cuối cùng của
event (ca sĩ/ promotion/ early
Category day Promotion Week
bird, partner activity…)
14:00 Topic
Category Ecom Launching
Platform
Visual Single photo Multi photos
Budget BOOST ADS
Brand Partner BBX Partner

Tips dưỡng da/ make up trong

Summer occasion
Topic
20:00 Category Skincare
AHC/ DD Paula Choice
Platform
Visual Muiti Photo
Budget
17 18 19
Brand BBX

Livestream @store
Topic
12:00 Category Livestream
Platform
Visual
Budget
Brand BBX BBX BBX

Joyful summer hướng dẫn tham Joyful summer - Hottest

gia. Thể lệ chương trình,.. promotion
18:00
Topic
Category Joyful summer Concept
Platform
Visual Muiti Photo Multi photos
Budget ADS
Brand BBX BBX BBX
Topic Zodiac Box - Mask Zodiac Box - Make up Zodiac Box - Box mắc nhất
Category Zodiac Box Zodiac Box Zodiac Box
Platform
20:00 Visual
 ADS ẨN

Budget
24 25 26

BBX Partner Partner

Brand
14:00 Topic
Category Concept AHC/ DD ELC
Platform
Visual Muiti Photo Multi photos Multi photos
Budget ADS
Brand Partner BBX BBX

Ecommerce promotion - Payday

18:00 Topic
Category M.O.I Concept Ecom
Platform
Visual Multi photos Muiti Photo Single photo

Budget ADS
31

BBX

Brand
14:00 Topic
Category Concept
Platform
Visual Muiti Photo
Budget
Brand Partner

18:00 Topic
Category CCL
Platform
Visual Multi photos

Budget
 Products
Skincare 9 56%
Suncare 2 13%
Makeup 5 31%

Thu Fri Sat Sun

1 2
BBX Partner

Hero post - May Promotion

AHC

Video

BBX BBX

Concept Concept

Single photo Single photo

6 7 8 9

BBX BBX BBX BBX

Membership Skincare tips for mẹ Mini game with mom Mother day wishes

CRM Concept Mini game Concept

Single photo Single photo Muiti Photo

BBX BBX Partner

BBX

Hottest promotion trong

Mother day card & promotion
Promotion Week

Concept G.G.G
 Single photo Single photo Single photo Single photo

ADS
13 14 15 16
BBX BBX

Count down 1 day left of Sense Hình ảnh xếp hàng nhận quà,
city openning check in tại store Sense City

Launching Launching

Multi photos Multi photos

BBX Partner Partner BBX

Teasing hình ảnh ca sĩ SUPER BRAND DAY - CCL Mini game CCL Launching Box Song Tử

Launching CCL CCL

Multi photos Multi photos Photo Creative album

ADS
BBX Partner BBX BBX

Mini game đoán cửa hàng

CCL Product information KOL check in Tiên Lê open Box Song Tử
launching

Launching Launching

Photo Multi photos Video

ADS ADS
20 21 22 23

BBX Partner Partner Partner

Happy Birthday Song Tử ==>

Link to Zodiac Box

Zodiac Box ELC Foreo Black Rouge

Multi photos Multi photos Multi photos

ADS
BBX BBX BBX BBX
Mini game to win Box Song Tử Membership Ecommerce promotion
CRM Ecom Concept

Photo Single photo Single photo Single photo

 ADS ADS

27 28 29 30

Partner Partner BBX Partner

SUPER BRAND DAY - MAC

L'Oreal MAC Concept ELC

Multi photos Multi photos Muiti Photo Multi photos

ADS
Partner Partner Partner BBX

Minigame MAC Product information

MAC MAC Concept

Photo Multi photos Muiti Photo

BBX brand 9
Lifestyle & Education content 18
Promotion (Always on/ CRM/ Ecom) 30
Mini game 3

Partnership support - No budget 8:00 Make up Personal care

14:00 Promotion CRM/ Ecom
18:00 Skincare Mask

STT Date

1 5-May
2 5-May

3 8-May

4 12-May

5 16-May
6
7 20-May

8 20-May
9 24-May
10 26-May
11

12 30-May
 Detail Post Allocation

Content BBX REVISED DATE REVISED

Promotion week -
Summer week
Membership

Mini game with mom

Mother's Day and Promotion 6-May
Chương trình cho launching event (ca sĩ/ promotion/ early bird, partner
activity…)

Launching Box Song Tử

Joyful summer hướng dẫn tham gia. Thể lệ chương trình,..

Happy Birthday Song Tử ==> Link to Zodiac Box

Mini game to win Box Song Tử

Tiên Lê review Song Tử Box
BBX concept
Ecommerce promotion - Payday
SUPER BRAND DAY - MAC

BBX concept

Ads ẩn Zodiac Box

Total
 Format Budget Reach Video View Engagement CTW

3,977,656 2,721,554 1,256,102

Single photo 3,977,656 2,721,554 1,256,102

Muiti Photo
3,977,656 2,721,554 1,256,102
Multi photos
3,977,656 2,721,554 1,256,102

Creative album

2,983,242 2,041,165 942,076

Photo 4,972,070 3,401,942 1,570,127
 3,977,656 2,721,554 1,256,102
Photo
=> Video
1,988,828 1,360,777 628,051
Muiti Photo 2,983,242 2,041,165 942,076
Single photo 3,977,656 2,721,554 1,256,102
Multi photos 4,972,070 3,401,942 1,570,127

Muiti Photo
2,983,242 2,041,165 942,076
9,682,452 4,762,719 2,198,178 2,721,554
54,431,079 35,380,201 628,051 15,701,273 2,721,554
100% 65% 1% 29% 5%
 BCM VENTURE INTEGRATED
PSG Building, 2nd Floor, 11 Bis Nguyen Gia Th
+ (028) 3620 9533

Client
Brand
Timeline

Media Budget
Pillar
Allocation
Brand Awareness 65%
Brand Awareness - Daily Unique Reach 100%
Consideration 35%
Engagement 82%
Video view 3%
Click to Web 14%
TOTAL 100%
WHT (5.263%)
Planning Fee (10%)
AF (12%)
VAT
TOTAL
M VENTURE INTEGRATED
ding, 2nd Floor, 11 Bis Nguyen Gia Thieu, Ward 6, District 3, HCMC.

DIGITAL QUOTATION
HSV
Beauty Box
May-21

Unit Cost
Absolute budget Buying Unit Quantity
(excl. WHT)
35,380,201
35,380,201 Cost per 1,000 reached 2,722 13,000
19,050,878
15,701,273 Cost per Engagement 15,701 1,000
628,051 Cost per Thruplay (15s) 4,187 150
2,721,554 Cost per Link Click 1,296 2,100
54,431,079
2,864,794
2,721,554
6,001,743
6,601,917
72,621,086
QUOTATION

Estimated
Estimated Impression Reach in target Engagement View
Frequency
2,721,554 1,063,107 2.56
2,721,554 1,063,107 2.56
689,554 413,308 1.67 15,701 4,187
448,608 280,380 2 15,701
7,613 4,229 2 4,187
233,333 137,255 2
3,411,108 1,382,927 2.5 15,701 4,187
Link Click %ER %VR %CTR

2,100
3.50%
55.0%
2,100 0.9%
2,100