A STUDY ON THE INFLUENCE OF AMUL ADVERTISEMENT ON

CONSUMER BUYING BEHAVIOUR IN LAWNGTLAI TOWN

OBJECTIVE OF THE STUDY

1) To study the impact of amul advertisement on consumer buying behavior.

2) To understand consumer attitude towards amul advertisement.

3) To examine whether advertising is a good marketing tools for generating sales.

METHODOLOGY OF THE STUDY

The method will be solely based on primary and secondary source. Primary data
will be collected through structured questionnaire and secondary data will also be
used to collect information via websites and articles.

TENTATIVE CHAPTERIZATION
Chapter 1

This chapter will include brief introduction of advertisement, statement of the

problem, objective of the study, methodology, literature review.

Chapter 2

This chapter will focus on the data analysis and interpretation of the study.

Chapter 3

The 3rd chapter will highlight the findings.

Chapter 4

The last chapter will include Bio data and references.

 QUESTIONNAIRE

1. Name (optional):

_______________

2. Gender :

a) Male ( )

b) Female ( )

3.Age :

a) below 18 years

b)18- 25

c)26- 30

d) 30 above

4. Do you believe in amul advertisement ?

a) Agree

b) Disagree

c) Sometime

5. Do you think amul advertisement is important?

a) Agree

b) Disagree

c) Not sure

6. Does an amul ads influence you to try new product?

a) Agree
b) Disagree

c) Sometime

7. Which factor influence you to buy a product ?

a) Advertisement

b) Price

c) Quality

d) Income

e) Other

8. Which media gets your attention?

a) Print

b) TV

c) Internet

d) Word of mouth

9.Which personality most influence you ?

a) Athletes

b) Models

c) Expert or professional

d) Actor/ actress

e) Normal person

10. Which mode of amul ads attracts you to watch it?

a) Models

b) Theme

c) Punch line
d) Photography/ videography

11. ‘The more times the consumer spent time watching advertisement for a
product, the more likely is the consumer to go and buy the product’ Do you agree
with this statement?

a) Agree

b) Disagree

c) Not sure

12. Do you prefer a product that is advertised instead of the unadvertised product?

a) Agree

b) Disagree

c) Not sure

13. Do you pay attention to amul advertisement?

a) Agree

b) Disagree

c) Not sure

14. What do you think about amul advertisement?

a) Informative

b) Create awareness

c) Irritating

d) Waste of time

15. Does amul advertisement always influence your buying habit?

a) Agree

b) Disagree
c) not sure

16. Do you think that television commercial have vast coverage than anything
else?

a) Agree

b) Disagree

c) Not sure

17. Do you like to buy goods for dominance and to increase the standard of living?

a) Agree

b) Disagree

c) Not sure

18. Will you buy amul product if it is poorly advertised?

a) Agree

b) Disagree

c) Not sure

19. Does amul advertisement influence you to buy the same brand ?

a) Agree

b) Disagree

c) Not sure

20. Will you skip every possible amul ads if you can?

a) Agree

b) Disagree

c) Not sure