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How To Become The Innovation Challenger
How To Become The Innovation Challenger
by Phil McKinney
Secondly, accept all negative feedback as opportunities. Don't rationalize away people's
complaints about your products or ideas. Use them as ways to improve. Practice active
listening and address feedback. An excellent example of this is Zoom. At the beginning of
COVID, Zoom quickly rose to the top but started having issues. To address these issues, they
did regular meetings to gather feedback from people. They responded successfully to the
problems, leading them to where they are today.
Thirdly, look for other parallel industries that have challengers. It is surprising how many
ideas you can take from totally unrelated areas. Figure out how to apply what you have
learned from other industries to your own. Number four is to build an “innovation red team,”
a team of outsiders that challenges your assumptions. You want these people to be brutally
honest with you and to point out your blind spots. I still have blind spots, even though I've
been in the innovation game for forty years. It is vital to permit these people to challenge you.
Doing this will make you more successful as an organization.