PARTNERS/RESELLERS ONLY

B2B OFFERING FOR 2021 NEW STREAMLINED

CRASH BUNDLES FOR
This brand new B2B Offering for SMB, MSPs and Enterprise
COURSE BUSINESSES OF ALL
brings changes to the bundling of products and a fresh new
approach to cloud services.
SIZES AND NEEDS

WHAT IS THE GOAL OF THESE UPDATES?

These updates are designed to:
• Broaden ESET’s customer base • Increase revenue
• Meet increasing global market demands for cloud- • Streamline the customer experience by making ESET
based services products easy to understand and purchase

HOW HAS SECURITY MANAGEMENT CHANGED?

ESET SECURITY MANAGEMENT CENTER This unified management platform offers both cloud and on-
+ premises deployment options:
ESET CLOUD ADMINISTRATOR • ESET Cloud Administrator has been updated to become our
is now primary offering—ESET PROTECT Cloud. This cloud-based
management console is now fully scalable and includes

PROTECT features suitable for all businesses, from SMB to Enterprise.

• For businesses who require an on-premises management
solution, ESMC is now ESET PROTECT.

NEW B2B BUNDLES

Business bundles are also being renamed and will include the name ESET PROTECT, starting with ESET PROTECT Entry:

ESET ESET ESET ESET ESET ESET ESET

PROTECT PROTECT PROTECT PROTECT PROTECT PROTECT PROTECT
Essential Essential Plus Entry Advanced* Complete Enterprise Mail Plus

Old Bundle Name EEPS ­— EEPAC ERWO ­— — —

250 -
Available Quantity 5 - unlimited 5 - unlimited 5 - unlimited 5 - unlimited 5 - unlimited 5 - unlimited
unlimited

Cloud console ✔ ✔ ✔ ✔ ✔ ✔ ✔
On-premises
console
✔ ✔ ✔ ✔ ✔ ✔ ✔
Endpoint Antivirus
(EEA)
✔ ✔ ✓ ✓ ✓ ✓
Endpoint Security
(EES+EFS)
✔ ✔ ✔ ✔
Cloud Sandboxing
(EDTD)
✔ ✔ ✔ ✔ ✔
Full Disk Encryption
(EFDE)
✔ ✔ ✔
Mail Security (EMSX) ✔ ✔
Cloud Office
Security (ECOS)
✔
EDR (EEI) ✔**
*Hero bundle—expected to generate the most revenue, and be the default recommendation for SMB and majority of customers
**EEI currently available in the on-prem console only (we are working hard to make it available soon in ESET PROTECT Cloud)

B2B OFFERING
WHAT ARE THE MAJOR SELLING POINTS?
These changes will usher in a new era for ESET. The
new offerings are attractive, well-priced and simple to
understand for customers—as well as profitable and
sustainable over the long term for ESET and our partners.
Some of the key selling points for the new bundles include:
THEY ARE ATTRACTIVE AND EASY TO SELL
• They provide the value our target audience is looking for
• “Cloud first” modular subscriptions are available to any
size of customer, and all of our subscriptions will be also
deployable on-premises, if required
• There is a clear and easy path to upgrade from any
current EPP product to the new offering and easy
upgrading within the new offering as well
FAQ’s
NEW CUSTOMERS
New B2B bundles Legacy bundles
should be the primary offered only as a
option offered in all fallback option (e.g.
channels there is a risk to
losing deal based on
price)
What if a customer who doesn’t want/need a cloud console?
After purchase, any of the new bundles can be activated
for cloud hosting or on-prem hosting.
What’s the difference in the cloud price vs. on-prem price?
The B2B bundles are the same price, whether the customer
chooses cloud or on-premises management upon setup.
Will many customers want to continue with legacy bundles?
A part of them likely will, but we should strive to
emphasize the great value for the price point and increased
protection of the new offering.
Can we still sell products individually?
Yes, however if the customer wants Endpoint + 1 additional
solution (e.g. encryption or cloud sandboxing), a bundle will
save them money, and include cloud management for free.
EPA is the recommended bundle in these cases.
Where is ESET PROTECT Cloud hosted?
It is hosted in Microsoft Azure, in datacenters in the US and
EU. We plan to add a Japanese datacenter upon the launch
of ESET PROTECT Cloud in Japan.
What’s the plan to get customers on the legacy offering on
the new bundles?
A migration plan will be developed and shared in 2021 to
PARTNERS/RESELLERS ONLY
THEY ENABLE HIGHER REVENUE POTENTIAL
• They address the needs of the “cloud first“ customer
• They increase customer base and therefore revenue
• They help manage cost by proper planning
THE PRODUCTS INCLUDED PROVIDE MORE
COMPREHENSIVE END-USER PROTECTION
• Most bundles include cloud sandboxing (EDTD) for
advanced protection against zero-day threats
• By providing customers advanced protection in the form
of cloud-sandboxing, cloud management and full disk
encryption is provided for free due to bundle pricing.
EXISTING CUSTOMERS
Will have Upselling
uninterrupted usage encouraged—legacy
of their current bundles offered only
solution (ECA will as a fallback option
be automatically (e.g. there is a risk to
converted to ESET losing deal based on
PROTECT Cloud) price)
transition customers with standalone products and legacy
bundles.
Can ESET PROTECT Cloud be activated on legacy bundles?
Legacy bundles support only the on-premises
management console ESET PROTECT (formerly ESMC),
while new bundles support either on-premises or ESET
PROTECT Cloud. Legacy bundles are EEPS, EEPA, ESB, ESE
and their adjusted variants.
In the offering, what is meant by Endpoint Protection?
EES/EEA (for all platforms and mobile), EFSW, EFSL, EEAL
and EVS are considered Endpoint Protection.
What are the options to sell ESET Cloud Office Security
(ECOS)?
• Standalone
• As part of ESET PROTECT Complete
Are the new bundles be available in EMA?
Not at this time. Availability for MSP will be announced at a
later date.
Where can I get more info?
Links to additional info will be added to this document
when available. Scenario-based training will be part of the
new ESET Certified Sales Professional course in Q1 2021.