CONJOINT PLAN='C:\Users\win-10\Desktop\My MBA Course\Study\Semester 2\DABD\

Conjoint Analysis\COLD1.sav'
/DATA='C:\Users\win-10\Desktop\My MBA Course\Study\Semester 2\DABD\Conjoint
Analysis\Cold_1.sav'
/SUBJECT=Name
/SEQUENCE=P1 TO P10
/FACTORS=FLAVOR (DISCRETE) QUANTITY (LINEAR MORE) PRICE (LINEAR LESS)
/PLOT=ALL
/PRINT=SUMMARYONLY.

Conjoint Analysis
[DataSet0]

Model Description

Factors are not all orthogonal.

Cramer's V Statistics
FLAVOR QUANTITY PRICE
FLAVOR 1 .306 .255
QUANTITY .306 1 .423
PRICE .255 .423 1
Factors are not all orthogonal.

Overall Statistics

Page 1
 Utilities

Utility Estimate Std. Error

FLAVOR APPLE -.129 .231
ORANGE .162 .192
MANGO -.033 .245
QUANTITY 250ML .557 .263
500ML 1.114 .526
1000ML 1.671 .789
PRICELESS THAN 5051 TO -.202 .263
75 -.404 .526
ABOVE 75 -.606 .789
(Constant) 4.825 .389

Importance
Values
FLAVOR 34.540
QUANTITY 34.584
PRICE 30.875
Averaged Importance
Score

Coefficients
B Coefficient
Estimate
QUANTITY .557
PRICE -.202

Correlations
Value Sig.
Pearson's R .767 .005
Kendall's tau .629 .006

a. Correlations between observed and estimated preferences

Page 2
 Number of Reversals
Factor PRICE 15
QUANTITY 14
FLAVOR 0
Subject 1 Subject Sabhya Rishi 1
2 Subject Ruchi Seth 0
3 Subject Manav 1
4 Subject Pawan Khattar 1
5 Subject Kuldeep Singh 1
6 Subject Gagandeep 2
7 Subject PULKIT PURI 0
8 Subject Shubham 0
9 Subject SUYASH SAXENA 0
10 Subject Tamanna 2
11 Subject Shweta Thakur 2
12 Subject Simran Pankaj 0
sidha
13 Subject Kinshuk Negi 1
14 Subject Akanksha Rautela 0

15 Subject Pankhuri Chawla

16 Subject SHIVANI 0
BILLOWRIA
17 Subject Utsav Basant Mani 1

18 Subject Amber Kumar 1

19 Subject Vivek Rana 0
20 Subject Jaswant Singh 1
21 Subject Aradhana Sharma 2

22 Subject Tarun Negi 0

23 Subject Vijay 2
24 Subject Aswani Jaiswal 0
25 Subject Shambhavi Singh 0
26 Subject Sakshi Rao 0
27 Subject Shailly Mirdha 0
28 Subject Ankit Singh 0
29 Subject Neha Chaudhary 2
30 Subject Ritik Singh 0
31 Subject Arunesh 0
32 Subject Vineet Kumar 2
33 Subject Ashutosh Kanwar 0

Page 3
 Summary Utilities
2.0

1.5
Utility

1.0

0.5

0.0
250ML 500ML 1000ML

QUANTITY
B = .5570

Summary Utilities
0.0000

-0.1

-0.2
Utility

-0.3

-0.4

-0.5

-0.6

-0.7
LESS THAN 50 51 TO 75 ABOVE 75

PRICE
B = -.2021

Page 7
 Importance summary

40

30
Averaged Importance

20

10

0
FLAVOR QUANTITY PRICE

Factor

Page 8