External Assessment

 Market Size
 Industry Analysis
 Growth
(SPEET & Porter’s Five
Potential
Forces)
 Opportunity to
 Competitor Analysis
segment
Industry
S
T ATTAINTMENT
Internal Assessment R
A OF STARTEGIES
 Leadership T
OBJECTIVES
 Competitive E
 Financial Analysis Advantage G
 Value Chain Analysis I  Growth
 Business E
 Synthesis of Strengths S  Profit
Strength
and Weaknesses  Market Share
Competitive
Positioning