CRM-is software that manages all the ways a customer interacts with

a business. Initially, CRM features were first sdeveloped for sales

departments and were sometimes known as sales force automation
(SFA). Other systems were oon developed to manage customer
service interactions and marketing, particularly in the call center —
or as it became known, the contact center, once the telephone became
just another channel for customer service
 BENEFITS OF (CRM) CUSTOMER
RELATIONSHIP MANAGEMENT

The central promise of CRM is to give the business a

central repository of all customer data, tracking all
customer interactions. Armed with this information and
using analytics, businesses can make more informed
decisions on which customers to pursue for added revenue,
how sales teams are performing, how to service customers
efficiently and appropriately, and more.
COMMOM CRM FUNCTION
Contact Management
These tools enable users to track and edit customer information.
With this feature, you can assign contacts to different
representatives and add them to various accounts. The client’s role
in the purchasing process for their company can also be monitored.
The program can store contracts, invoices and other relevant
documents associated with a customer.
Client Interaction Tracking
This tool enables users to track historical client information to
improve the sales process. Sales representatives may also segment
potential customers based on purchase intention, interests and
buying behavior. This capability enables users to track and view
payments.
COMMOM CRM FUNCTION
Database Management
This is a helpful tool that allows users from across an organization
to access the same information in an easy-to-use, centralized
location. Some programs offer data cleaning functionality to reduce
duplicate and “dirty” data that could develop incorrect insights.
Information from this repository can be downloaded to other
workflows within a company to aid in the development of
prospects and useful analysis.
Marketing and Campaign Management
Advertising targeting has become a core tenet of modern
marketing strategy. This feature enables users to find potential
campaign targets and to measure the effectiveness of these
campaigns. Some vendors offer integration of the program with
various email applications so that contact information can be
uploaded and email marketing communications can be sent easily.
COMMON CRM FUNCTION
Lead Management
With this tool, leads can be gained from multiple
different sources, whether it be through email,
landing page or referral. This feature enables users
to set up lead routing and look at how leads
progress with pipeline tracking, hierarchy
relationships and territory management tools.
Leads can also be assigned to various sales
representatives through this function.
WHAT IS ERP ?
Enterprise resource planning (ERP)- evolved out of 
material requirements planning (MRP), which was a
way for manufacturers to understand and manage all
the resources needed to operate a successful business.
ERP serves as a shared database to all the parts of an
organization. At its core, this means finances,
including the general ledger (GL), accounts payable,
accounts receivable, payroll and financial reporting.
BENEFITS OF ERP
The benefits of an ERP system come from having a single,
shared database for all financial and operational data. This
greatly impacts reporting — both static monthly reports and ad
hoc reports requested by leadership. A single source of financial
and operational data also means employees can drill down into
reports to uncover financial insights without the need for IT or
finance teams to conduct the analysis and reporting. This allows
businesses to make faster, data-backed decisions that can impact
everything from profitability to new growth opportunities to
creating efficiency across the organization.
COMMON FUNCTION OF ERP
Financial Management
Financial management and accounting tools are at the core of
systems. They are the engine behind the facilitation of various
business processes. Financial tools enable the solution to be
sustainable and to adhere to budgetary requirements. Some
specific functions typically included are accounts payable,
accounts receivable, general ledger and fixed asset management.
Some programs may also help in the development of budgets, 
financial forecasting and tax calculation.
Human Capital Management
Managing your people efficiently is one common benefit included
in ERP software. HCM tools may include the ability to schedule
employee hours, distribute wages and approve PTO and sick leave
requests. Some vendors may also offer project management
capabilities that enable users to see the projects that staff
members are working on while also allocating labor resources as
needed.
COMMON FUNCTION OF ERP
Supply Chain Management
SCM software contains a robust set of tools. IM,
which we discussed above, is one key component
of this function along with aspects such as
management of purchase orders, distribution,
quality monitoring, regulatory compliance and
manufacturing. There is a lot of potential for
different technologies and features in this area
especially, and the manner in which capabilities
can be connected and automated differs from
vendor to vendor.
DIFFERENCE BETWEEN CRM AND ERP
When deciding between CRM or ERP, it’s important to consider
some of the distinctions between the two systems. For one thing,
an ERP can facilitate business processes across many different
workflows, meaning that if you are looking to invest in systems
that will benefit finances, warehouse and other operations, an ERP
might be a good option.
On the other hand, CRM is a more tailored solution. Yes, many
ERP solutions include some CRM functionality either out of the
box or as an easily added on module, but the number of customer-
related features included in a CRM is more extensive than what’s
featured in an ERP package. Ultimately, the main difference
between them is scope. In the battle of ERP vs CRM, it’s essential
to look at your company’s needs comprehensively and to
determine what functionality you specifically need from your
solution.
Created by Liezel Besuña

Submitted to: Ms. Riojene Ladera