Big Data strategy

By
Dr. Ankush Maind
 Big Data Solution

A Big Data solution needs a variety of different

tools which range from technologies dealing
with data sources, integration and data stores,
to technologies which help with the creation
of data models, presenting these through
visualization and reporting.
 Big Data Solution
• Data Sources
• Integration and Data Storage
• Data models and analytics
• Visualization and Reporting
Application of Big Data
Porter's model
 Porter's model
• Porter suggested four "generic" business strategies
that could be adopted in order to gain competitive
advantage.
• The key strategic challenge for most businesses is to
find a way of achieving a sustainable competitive
advantage over the other competing products and
firms in a market.
• A competitive advantage is an advantage over
competitors gained by offering consumers greater
value, either by means of lower prices or by providing
greater benefits and service that justifies higher prices.
 Porter's model
• The differentiation and cost leadership
strategies seek competitive advantage in a
broad range of market or industry segments.
• By contrast, the differentiation focus and cost
focus strategies are adopted in a narrow
market or industry.
• Cost Leadership :
With this strategy, the objective is to become the lowest-cost
producer in the industry.
• Cost Focus :
Here a business seeks a lower-cost advantage in just one or a small
number of market segments.
• Differentiation Focus :
In the differentiation focus strategy, a business aims to differentiate
within just one or a small number of target market segments.
• Differentiation Leadership :
With differentiation leadership, the business targets much larger markets
and aims to achieve competitive advantage through differentiation
across the whole of an industry.
 Unit V
Exploring machine learning tool with Big Data
 Exploring Big Data with R

R is a programming language and free software

environment for statistical computing and
graphics supported by the R Foundation for
Statistical Computing. The R language is
widely used among statisticians and data
miners for developing statistical software and
data analysis.
 What can you do in R?
• Design interactive dashboards
• Forcasting
• Train machine learning models
• Experiment design
• Visualize and publish data insight
• Make prediction
• Text analysis
• Predict customer
 R-packages
• The ORCH package
ORCH stands for ‘Oracle R connector for Hadoop’.
It consists of several packages that provide access
to a Hadoop cluster, to achieve manipulation of
HDFS resident data and the execution of
MapReduce jobs.
• The RHIPE package
• RHIPE is another package that provides an API to
use Hadoop with R for Big Data analytics. It is
more integrated with plots.
Thank You!!!!