So typically, a portfolio is nothing but a collection of projects or program.

So, when we look

at managing a portfolio, we look at what are the things we need to do to manage multiple
projects or programs in our portfolio. (Project Portfolio)

For example, a corporation in the power industry may have as a corporate goal to minimise
greenhouse gas footprints. This portfolio might comprise sub-portfolios like enhancing solar
power generation capacity or initiatives like simplifying transportation systems.

Managing Project Portfolio improves corporate productivity by integrating programs with a

company’s tactical goal, leveraging the most of resource constraints, and fostering project
synergy. (Project Portfolio Management (PPM))

There are project assessment procedures in various systems that manages portfolios of

projects. Such procedure is often used to assess initiatives at various stages of its lifecycle. At
the start of every phase, the party responsible analyses the strategic plan, determining if it is
currently viable and capable of achieving the organization's goals. The goal of project
portfolio management is to maximize project portfolio performance in order to achieve the
desired advantages for the business.

Types of Project Portfolios used by Companies

Operational: This type of portfolio makes the companies organisation more effective and
functional. It helps to be more efficient in the structural distribution of task and
responsibilities of the company.

Value Creation: This type of project portfolio is introduced to add strategic value to the
project through tactics that can be implemented to enhance the value. Increasing the project
value ultimately will guide to increase the outcome of the project and improve the execution.

Compliances: This type of project portfolio should strictly follow the

regulations/compliances as the responsibility to follow the legalities are very critical
(Dr.Russell Archibald).

Project Portfolio of Unilever

Unilever is a British company which focuses on various consumer products globally (Lucy
Luo ).

Their Portfolio has the following key points:

 1. Minimize the impact on Environment by 50%
2. Improve quality of life of people across the globe.
3. Help to enhance public health and hygiene by spreading awareness through products.

This formed Unilever’s Framework for their Portfolio under the leadership of Paul Polmen
This guidelines helped to create brands which are sustainable. The brand itself becomes a
strong tool to convey the social message. There are around 28 brands under Unilever’s belt
that falls under Sustainable Products. Currently there are more than 400 products under
Unilever, and gradually they will include all of the brand to be a Sustainable Product. (James
Jin-Hong Kim)

Brand Image is a serious topic that the brand focus on to manage their Portfolio. The
millennials will not be hesitant to switch to alternative products for the value they provide in
the sustainable products, so it becomes important to work on the same.
Bibliography
Dr.Russell Archibald. Three General Types of Portfolios. 19 July 2008.
<https://pmhut.com/three-general-types-of-portfolios>.
James Jin-Hong Kim. “Portfolio Management - Unilever.” n.d.
<https://www.scribd.com/document/65719460/Portfolio-Management-Unilever>.
Lucy Luo . How Unilever Aligns its Portfolio Actions with its Long Term Vision for the
Future. 22 October 2020. <https://www.strategyzer.com/blog/how-unilever-aligns-its-
portfolio-actions-with-its-long-term-vision-for-the-future>.
Project Portfolio. n.d. <https://www.planisware.com/glossary/project-portfolio>.
Project Portfolio Management (PPM). n.d. <https://www.servicenow.com/products/project-
portfolio-management.html>.