Asian Paints Limited Annual Report 2018-19

OUR IDENTITY

Colouring your world

Standing among the worldʼs top ten paint
companies, we continue to excel globally, driven by
ethos and high standards of corporate governance.
We strive to enable and define the unique tastes of
the global consumer, helping to create spaces that
uniquely represent you.
Transforming spaces in a way that Our digital platforms give customers
matches, celebrates, and champions the the access to at-home colour Our Vision
different preferences of our customers consultancy services and online
is how we honour their unique consultancy, thus augmenting the
tastes. Our ability to ensure that our reach of our colour stores.
To be the fore
customerʼs surroundings acquire and
We continue to be inspired in
runner of inspiring
reflect the look, feel, and functionality
that they desire, has helped us remain
expanding our wallpaper range, décor and to
wall stencils, wood finishes, adhesives,
Indiaʼs top paint company.
and waterproofing solutions, primarily
actively empower
We understand that we operate in according to the changing consumer customers to create
a space where personalisation is a preferences. We are also providing
competitive edge, be it homes, offices end-to-end painting solutions in
their dream homes.
or institutions. Every space is unique, multiple cities across India.
requiring its own special treatment.
Our Joint Ventures (JVs) with PPG
Be it through colour, furnishings,
Industries Inc., USA, in automotive and
the environmental factors at play, or
industrial paints as well as our Home
budget at hand, from luxury emulsions
Improvement ventures through Sleek
to economic quality distemper.
International, which is into modular
We are also ranked among the top kitchens and wardrobes, and Ess Ess,
ten decorative coatings companies in representing bath fittings, have
the world. helped us to diversify our offerings.
Asian Paints continues to further its
Thus, we continue to create a colourful
Indian roots, its home- grown design
tapestry of customer-centric products,
ethos, while representing excellence in
services, and platforms, especially
innovation, quality, and delivery around
digital, helping us to consolidate our
the world.
market position across the globe, and
strengthen our brand equity.

Our offerings

Paints Wall coverings Waterproofing

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 Strategic Review Statutory Reports Financial Statements

Map not to scale

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10

11
Manufacturing locations in India (Installed capacity/annum)
4 5
6 DECORATIVE PAINT PLANTS
1 Rohtak, Haryana 7 Mysuru, Karnataka
4,00,000 KL 3,00,000 KL
(Scalable to 6,00,000 KL)
2 Kasna, Uttar Pradesh
80,000 KL 8 Sriperumbudur, Tamil Nadu
1,40,000 KL
7 8 3 Ankleshwar, Gujarat
1,30,000 KL CHEMICAL PLANT

9 9 Cuddalore, Tamil Nadu

4 Khandala, Maharashtra
6,720 MT
3,00,000 KL
INDUSTRIAL PAINT PLANTS
5 Patancheru, Telangana
80,000 KL 10 Sarigam, Gujarat
7,200 MT
6 Visakhapatnam,
Andhra Pradesh 11 Taloja, Maharashtra
3,00,000 KL 14,000 KL
(Scalable to 5,00,000 KL)

Kitchen fittings Bath fittings Adhesives Services

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Asian Paints Limited
OUR IDENTITY (Continued)
Our business segments
Decorative Coatings
The largest contributor to our
group revenues, this business
features a comprehensive
portfolio, including paints,
painting tools, water-proofing
solutions, wall coverings,
and adhesives. Our robust
network of 60,000+ dealers,
enables us to cater to a wide
cross-section of customers
across geographies.
Our eight manufacturing
plants across different
locations countrywide, with
a combined capacity of
1.73 million KL per annum of
decorative paint products,
feature state- of-the-art
technology. A steady growth
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marks our journey, which is
furthered by a perception
shift as a premium brand
driving innovations. The
launch of many new products,
backed by research and
aimed at fulfilling consumer
expectations adds to this
achievement. The resultant
increase in brand equity
is helping our global
expansion efforts.
Annual Report 2018-19
Industrial Coatings
We are present in the packaging. Both the joint
industrial coatings space ventures benefit from
with high-performance, the combined strength of
high-quality offerings that both partners in ensuring
serve to protect surfaces technological superiority,
through our two 50:50 Joint quality, and durability.
Ventures with PPG Industries
For industrial OEMs, our
Inc., USA. Asian Paints PPG
offerings are categorised
Pvt. Ltd. (AP-PPG) is an ISO
under protective coatings,
9001 certified company
powder coatings, floor
delivering high-value paints
coatings, and road markings.
and coatings to industrial
We ensure that innovative
Original Equipment
products are delivered in
Manufacturers (OEMs). The
volumes desired by the
other JV, PPG Asian Paints
customers. We are market
Pvt. Ltd. (PPG-AP) is a leading
leaders in thermoplastic road
supplier of paint and coatings
markings, as well as in auto
to customers in automotive
refinish segment, and second
OEMs, automotive refinishes,
largest player in the auto
industrial, marine, and
OEM segment.

International Operations
Our international operations
span across 15 countries,
with significant presence in
South Asia and the Middle
East. We are among the top
three players in decorative
paints in all these regions
except in Singapore, Oman
and Indonesia.
Strategic Review Statutory Reports
Home Improvement Businesses
Smart Like You
We continue to expand, Aimed at offering complete
as well as consolidate our décor solutions, we forayed
position with key focus on into this space six years ago
Africa and Asia. and have been stepping up
our offerings consistently
to help our customers
create their dream homes.
Currently operational in the
two categories of kitchen
and bath fittings comprising
ranges of modular kitchens
and sanitaryware.
Financial Statements
We have recently introduced
wardrobes. This segment is
a focus area for our future
growth, as India’s real estate
market is slated to grow
backed the rising affordable
homes segment drive in the
country.