“TROPHI SNACK HOUSE”

“TROPHI SNACK HOUSE”

Food Business

A Business Plan Presented to Mrs. Melody Joie B. Matugas

Ormoc City Senior High School

S.Y. 2021 – 2022

BY:

Poblete, Samantha B.

Velarde, Bell R.

Pleños, Niezel E.

Pilapil, Jc. Juspher G.

Paña, Ian Bristan N.

Namoco, Chris

STEM 11 – (PLATO)
 BUSINESS PLAN CONTENTS

Executive Summary...........................................................................................3
I. Introduction and General Background of the Project....................................3
A. Project Description....................................................................................3
B. Objectives..................................................................................................5
II. Marketing Plan...............................................................................................5
A. SWOT Analysis.........................................................................................5
B. Target Market Description.........................................................................6
C. Demand Projection. .………………………………………………………….6
D. Marketing Mix.…………………………………………………………………7
1. Product Description.…………………………………………………………7
2. Pricing. .………………………………………………………………………8
3. Place.......................................................................................................9
4.Promotion...............................................................................................10
III. Operations Plan..........................................................................................11
A. Business Location...................................................................................11
B. Production Flow......................................................................................11
C. Machineries and equipment required.....................................................12
D. Production Cost Estimates (1 yr.)...........................................................15
IV. Organization and Management Plan......................................................................15
A. Type of Organization..........................................................................................15
B. Organizational Chart...........................................................................................16
C. Personnel Requirement.......................................................................................18
D. Project Time table...............................................................................................20
V. Financial Plan..............................................................................................21
A. Major Assumptions................................................................................21
B. Total Project Cost...................................................................................22
C. Sources of Funds...................................................................................33
D. Projected Income Statement (5 yrs.)......................................................35
E. Projected Cash Flow Statements............................................................41
F. Financial Analysis...................................................................................42
VI. Socio-economic Impact.............................................................................46

Personal Data / Curriculum Vitae………..……………………………………….48