Bahria University (Karachi Campus)

Course: Principles of Marketing

Assignment 1
Name: Laiba Shoaib

Enrollment no: 02-111211-201

Class/Section: BBA 1-I

Instructor: Naveed Khan

Due Date: 2-4-21

Question

Briefly describe the importance of marketing with real life scenario?

Answer

Marketing is the process by which a company promotes the purchase or sale of a product or
service. Advertising, selling, and delivering products to consumers or other businesses are all
examples of marketing. As a discipline, marketing encompasses all of a company's efforts to
attract consumers and establish relationships with them. Writing thank you emails, playing golf
with prospective clients, immediately returning calls and emails, and meeting with clients for
coffee or a meal are all examples of networking with future or past clients.

Marketing, at the simplest level, attempts to align a company's goods and services with
consumers who choose to use them. Profitability is ensured by matching goods to consumers.
Marketing is, at its most basic level, the process of learning about your customers and
developing and sustaining relationships with them.

Regardless of the size of the company, marketing is vital to its success.

Digital and offline marketing come in a number of forms and sub-forms. You should figure out
which ones work best for you and try them.

The marketing and sales departments must work together. They will work against the same goals
with the aid of automation.

Let's understand the terms of marketing with real life scenario

This is best guitar To customer

By company

Trust me they have best One friend to another

guitar friend

Public reaction

We have best guitar we To customer

have best quality

Advertisement by company

By We understand your To company

guitars are best
Customer
 Branding

This definition prioritises people's economic well-being above everything else. It is based on the
premise that in order to outperform your rivals, your strategy should prioritize taking care of
your customers (including society) over profit.

The product philosophy is more concerned with the consumers than with culture. The concepts
of quality, efficiency, and creativity are at the heart of this idea. That is to say, companies are
focused on their clients, but they fulfil their needs through product creation and flawless
functionality. To be more precise, these companies produce products that are always at the
forefront of their industry, always pioneers in a niche, and always strengthening, refining, and
developing their quality management. They can't just put any product on the market and expect
people to like it; instead, they must improve their technology with each new release in order to
become the best in the industry.

Example

As it concerned with the marketing in real life than Apple is the best example for it. Apple's
marketing strategy attracts rabid fans who wait in line for hours to get the first version of every
new product as soon as it's announced on social media.

Apple is so good at what it does that there are whole websites dedicated solely to Apple products
and marketing. Even prestigious publications like The Atlantic devote a great deal of space to the
business, dissecting what it does and how it does it.

The definition of production is converted into a mass production strategy. In other words, if you
increase demand, you can reduce costs.

Since it does not rely on consumers, few companies can continue to use this definition any
longer. Those that continue to do so, on the other hand, are relying on economies of scale: mass-
producing their goods, lowering prices, and increasing profits.

Shouldn't marketing begin with a focus on meeting customer needs in order to be truly effective?
Instead of selling goods, marketing can tell tales. As a result, I describe content marketing as the
straightforward method of responding to customer inquiries.

The winning company becomes recognized and trusted as the brand that alleviates consumer
pain points in the purchase process.