University of central Punjab

Faculty of Management Sciences

Course Title: Strategic Planning

Assignment No.1
Course Instructor: Sr. Amjad Ali

Section: B Program: BSAF Date: 15-04-2020

Submission Date: 15-04-2020 Maximum Marks: 10

Group No. 6

Submitted By:

Shaista Bano l1f17bsaf0112

Zunaira Riaz l1f17bsaf0045
Summaya Sher l1f19bsaf0134
Zarish Qintar l1f17bsaf0104
Javaria sadique l1f19bsaf0182
Shaikh immad l1f15bsaa0024
 Nishat Mills Limited

Mission Statement
To provide quality products to customers and explore new markets to promote/expand sales of
the Company through good governance and foster a sound and dynamic team, so as to achieve
optimum prices of products of the Company for sustainable and equitable growth and prosperity
of the Company.

Components

1. Customers to customers
2. Products or services To provide quality products
3. Markets and explore new markets
4. Technology
5. Concern for survival, growth, and to promote/expand sales of the Company
profitability for sustainable and equitable growth and
prosperity of the Company
6. Philosophy so as to achieve optimum prices of products
of the Company
7. Self-concept
8. Concern for public image
9. Concern for employees through good governance and foster a
sound and dynamic team
In this mission statement three components are missing. It does not include
 technology,
 self-concept
 and concern for public image

Revised Mission Statement

To provide quality products (2) to customers (1) and explore new markets (3) to promote/expand
sales for sustainable and equitable growth and prosperity of the Company (5) through good
governance and foster a sound and dynamic team (9) and citizenship (8), so as to achieve
optimum prices of products of the Company (6) with appropriate use of resources (7) and best
available technology (4)