Lab – Vertical and Horizontal Markets

Objective
In this lab, you will demonstrate your understanding of vertical and horizontal markets.

Background/Scenario
Vertical and horizontal markets can benefit from IoT solutions. When these solutions span the breadth of an
industry, a holistic approach is achieved. This creates new opportunities in the IoE and provides value to people.

In this activity, you will identify whether each solution is a solution for a horizontal market or vertical market.

Solutions Vertical Horizontal Explanation

An energy management system that
automatically adjusts room temperature
based on the environment and usage.
Ingestible microchips that send signals
to notify the doctor that the pill was
swallowed.
Electronic sensors on railroad tracks
that transmit information to an
operations center about track conditions
and the speed of rail vehicles.
Water sprinklers that adjust to the
temperature, sunlight, and soil
conditions.
Sensors embedded in roadways to
adjust the timing of stoplights according
to traffic conditions.
A shipping management system that
tracks the movement, vibration, and
light exposure time of milk.
A system of sensors that track the
speed and location of all the players
during a sporting event.
Inventory tracking system in a grocery
store that provides real-time updates to
shoppers, employees, and vendors.

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