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The results are in, happier customers who remember your brand and linger longer.
Why Scent?
In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical
to win consumer spending and long term brand loyalty.
Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper
emotional level, resulting in a more memorable experience.
Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity,
marketing messages, target audience and creating a scent that amplifies these values.
A scent has the ability to influence behaviour and trigger memories almost instantaneously. When smell is combined with other
marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
Olfactory /Memory
Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers
smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.
Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a
smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.
Humans are able to recognize approximately 10,000 different odors, and what’s more remarkable, we are able recall smells with 65%
accuracy after a year, in contrast to only 50% of visuals after three months. (Sense of Smell Institute).
“75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.”
Martin Lindstrom, Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound.
The Results
The results are in, happier customers that remember your brand and linger longer. Academic and industry research reveal that
incorporating scent has a profound impact on how consumers regard a brand. The right ambient scenting solution can subtly prompt
consumers to spend more time in retail environments and can be an effective means of drawing people into your store.
Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and
differentiate your business from your competitors.
In a New Balance shoe store in Beijing, a consulting firm introduced Chinese shoppers to the U.S. brand through a sensory store
experience. A nostalgic wood and leather scent was used to convey the heritage and craftsmanship of the brand. Shoppers spent
twice as much money compared to similarly sized stores elsewhere, the atmosphere induced them to linger. “The longer a customer
stays in a store, the more they spend“ (Equal Strategy consulting firm).
Scents
A carefully curated range of fragrances from essential oils to bespoke aromas.
Who’s scenting?
We design scents for hotels, retail stores, financial institutions, fashion brands, events, residential homes and so much
more.
Hotels
The perfect ambience, defined by scent.
The use of scent has the ability to directly influence how your hotel is perceived and remembered. Creating unique guest
experiences is a key trend for luxury, boutique and lifestyle-branded hotels. From the moment guests arrive, they want to
feel that their experience is special. With an exclusive, custom signature scent, you can create the perfect ambience and
create a powerful impression with guests.
Your environment and brand can be enhanced through use of a signature scent in public areas like lobby, lounge, meeting
rooms, spa, fitness center, and more. Hospitality brands worldwide are using fragrance to their advantage, knowing that a
signature scent leaves a truly lasting impression on guests, one that remains vivid long after their stay is over.
The human nose is able to recall smells with 65% accuracy after a year, in
contrast to only 50% of visuals after three months.
Brand Recognition
Guests will remember your brand by its signature fragrance long after
their stay
Retail
Create a unique retail store experience through scent.
The in-store retail experience is evermore crucial as more and more customers move to online platforms. When they do
visit the physical stores, the brand experience needs to be a memorable one. Retailers take every aspect of their stores
into account: the layout and décor, the music and lighting. Now savvy retailers are tapping into their customer’s fifth sense,
smell.
In combination with other marketing cues, scent can heighten brand connection, create stronger communication and
deepen brand loyalty. Custom signature scents for retail and fashion brands are designed to express the overall brand
message and environment, enhancing the perception, emotion and connection with the target audience, thereby becoming
an integrated and memorable piece of the brand’s overall identity and brand communication.
In retail environments, candles can be dangerous and perfume sprays can be costly and inefficient. For an even level of
scent throughout your store, we recommend the diffusion of fragrance via our “cold air diffusion” technologies that can be
programmed to release during store business hours.
Fragrance Fact
When asked to compare a pair of shoes in a scented
store and an un-scented store, 84% of customers
reported that they were more likely to buy from the
scented boutique.- Hirsch, Alan R. Smell and Taste
Treatment and Research Foundation, Ltd”
Bespoke Scents for Fashion and Retailers
Adding a fragrance to your store enhances the shopper’s experience and connects with them on an emotional level.
Customers will linger longer in a scented store, and the experience will stay in their minds long after they’ve left. From
runway shows and pop-up shops to traditional retail stores, your signature scent can offer the competitive edge.
Everything we see, hear, touch, and smell forms an overall perception of the brand. For almost two decades Air Aroma has
worked with everything from one-off boutique designer stores to global retail chains to develop scent marketing strategies
that bring the customer closer to the brand, ensuring lifelong brand advocates. Our clients tap into a wide range of retail
segments including fashion, jewelry, technology, accessories, sporting goods, furniture, shopping malls, and department
stores.
Memorable Experience
Offices
Scented offices, creating a positive work space.
Scenting office spaces
Happy employees work harder and are more productive. A positive office environment is key to ensuring your staff doesn’t
dread coming in Monday morning. Scent can transform a commercial office or space, creating a more pleasant
environment, encouraging employee efficiency, and reducing stress.
Adding the scent through your office’s HVAC system is completely discrete and ideal for most large commercial and office
environments. For those businesses that don’t want to scent the entire office space, but simply create a great impression
for potential clients and visitors, an entrance fragrance is the perfect solution. Our stand-alone fragrance diffusers can be
placed in your waiting room or lobby area to provide a pleasant fragrance when entering your business. The Aroslim and
Aroscent are sleek and stylish, perfect for any décor.
Fragrance Fact
Studies found there was an astonishing 54% reduction in clerical error when workers were exposed to
lemon oils.
Enhanced Performance
Research shows that people who work in scented areas demonstrate a higher self-efficiency and are more likely to adopt
efficient work strategies. Studies have shown typing errors significantly reduce when workers are exposed to lemon and
lavender fragrances, and increased performance in speed and accuracy was found when scents such as peppermint were
diffused.
Tech and creative businesses want to inspire and stimulate their employees, as they understand that inspiring
surroundings can have a direct effect on employee creativity. Chill out zones, game rooms, DJ booths, artist areas, and
snack bars all have the aim of creating the perfect workplace environment, balance, and mood. Ambient scents within
these creative spaces can instantly transform a space and allow the mind to focus, unwind, or stimulate with fragrances
tailored to your needs.
Increase efficiency
The diffusion of lavender during breaks at work has been found to prevent
the deterioration of work performance.
Improved environment
Scenting creates a positive environment by reducing stress, relieving
tiredness, improving alertness and performance levels.
Banks
Scented banks, a better banking experience
Customer retention
Customers can easily access information about product offerings and brand advantages online, causing them to consider
switching banking providers more frequently than in the past, which means financial and banking institutions are in
constant competition with one another to win and retain business. An improved customer experience is a powerful way of
retaining customers, and brands are using scenting as one method to improve customer satisfaction and heighten the level
of customer care.
Adding a fragrance to bank branches can create a relaxing atmosphere for anxious customers or create a more pleasant
environment for those that may perceive the banking experience to be stressful or dull. If clients are more relaxed and
comfortable, they will have a more positive experience with your brand, resulting in higher customer retention.
Waiting in long lines can be frustrating and result in a negative experience for customers. Research shows scented
environments have increased levels of customer satisfaction and are are perceived more favorably by clients.
Fragrance Fact
A corporate fragrance has many benefits. Not only does the fragrance allow the brand to connect with customers on a
more personal, emotional level than traditional marketing, it also results in stronger brand recognition relating to a
customer’s experience with your brand. This is increasingly important for banks as we move into the age of online banking.
The need to visit a branch is decreasing, so for the limited times your clients do visit, you want to ensure a more personal
and memorable experience.
Having been voted 'The most respectable enterprise in China', China Merchants Bank sets itself apart from the competition
through a strong focus on innovation, quality service, and advanced technologies. Thanks to the power of scent, China
Merchants Bank is now able to connect to their customers on a much deeper level. Air Aroma and China Merchant Bank
have teamed up to developed two exclusive perfume-quality signature fragrances. The aim is to make a lasting impression
to achieve total customer satisfaction.
Customer satisfaction
Scenting has been found to reduce the perceived time spent in a branch
or waiting in line and service levels are evaluated more favorably.
Brand recognition
Today's gym has evolved into more than just a place to get fit, strong and healthy - for many members it has become a
lifestyle and a home away from home that nurtures confidence, happiness, and wellbeing. Friendly staff, dedicated
personal trainers, state-of-the-art equipment, and tailored exercise programs that were once a differentiator, are now the
benchmark.
With all the different fitness trends today, how do you make your gym stand out from the rest? A great way to connect with
your members is through the power of scent. Scent has the ability to create a mood to suit any environment, whether that
aim is to relax and rejuvenate or inspire and re-energize. Scent can be applied to locker rooms, aerobics studios, steam
rooms, and public areas with ease.
Air Aroma has created scent solutions for a wide variety of wellness brands. When a new customer enters the door you
want to create the perfect environment that ensures member sign-up. The right scent can attract new members and create
an environment they recognize and enjoy.
Fragrance fact
Cleanliness
Your gym doesn’t need to smell like sweat. Use fragrance to create a
pleasant environment and gain an edge on the competition.
Revive & Refresh
Saunas or steam rooms infused with eucalyptus and mint will make your
members feel revived. Scientific research confirms that essential oils
fight and eliminate air borne bacteria, viruses and molds.
Automotive Brands
Car brands enhancing showroom experiences with
signature scents.
Scenting your car dealership
Whether you are a car dealer or car manufacturer, your objective is to market your brand effectively and strengthen the
relationship with your clients. Leather, rubber, wax and paint, car showrooms can have a lot of different smells. To ensure
customers are given the right impression of your brand, Air Aroma works to capture your brand’s olfactive vision. Adding an
ambient scent that is based on a brand’s identity deepens the relationship with your clients, forming a stronger, more
memorable connection with each dealership visit.
The ultimate sales experience in the luxury-car market exhibits style and elegance and scenting offers a new standard of
customer care. In addition, scenting aims to create an ambience in the showroom and strengthen feelings and emotional
connection to your brand.
Fragrance Fact
Brand recognition
Casinos
Create guest loyalty and increase revenue with scent
Scenting casino and gaming venues
Creating a unique experience for casino guests is of the utmost importance. From the moment they arrive, guests want to
feel excited and energized, and casino owners want to provide a great ambiance. The use of scent within a casino
environment not only creates brand loyalty and keeps guests returning, it directly increases the consumer spending. This is
because our sense of smell is directly connected to our limbic system in the brain, which controls memory and emotion.
The right fragrance will encourage players to relax, stay longer and spend more. Air Aroma’s patented Ecoscent
technology can discretely scent large and complex casino layouts including many different zones at once, such as casino
floor, poker rooms, high roller rooms, and more. All zones are scented via the casino’s central HVAC systems, located in
mechanical plant rooms or rooftop air handler units, so the equipment is hidden from sight.
Fragrance Fact
Trials in a USA casino showed gambling revenue increased by 48% with the
introduction of certain aromas.
Gaming venues are often plagued by a cigarette smoke odor that is nearly impossible to remove. Air Aroma’s Arotec anti-
smoke and odor removal technology that has revolutionized casino scenting. Casinos no longer have to worry about
unpleasant odors lingering in the air, instead, gamblers will smell nothing but your signature scent in the air.
Increased Spending
Air Aroma’s arotec technology can remove even the toughest odors, like
cigarette smoke, from the air and leave behind a pleasant fragrance
instead.
Events
Entice guests with scent at your next event.
Scented events
Scent has the power to transform an event or special occasion, creating a truly unforgettable experience. From corporate
events to museum exhibits, trade shows, exhibitions, and weddings, scent can capture the attention of your audience like
no other medium.
A scented booth at your next trade show can entice attendees to stop and take notice, sparking curiosity while encouraging
interaction with your brand. Visitors that experience the scent in connection to your brand will form a lasting memory
association with your business. With Air Aroma’s patented cold-air diffusion technology it is not only possible to add scent
to the physical environment, but also create interactive touch points. These interactive exhibits or displays can add another
layer of intrigue to your business.
We offer custom designed scent solution packages for events depending on the client needs. Full service packages are
available with scent stand design consultation, development of a signature scent, and technical installation available for
tailored setup. Also available is a short-term rental of our easy to use stand-alone diffusers for self setup at your own booth
or event. Air Aroma is highly experienced in a wide variety of venue environments including both inside or outside and can
tailor a solution to meet your needs and budget.
Lasting memories
Fragranced events create a lasting memory association through scent. Air Aroma has designed signature scents for
product launches, weddings, parties, red carpets, and award ceremonies, creating scents that bring back memories of that
special time. In performance art or musical theatrical events, adding a fragrance to your show helps to fully immerse the
audience into your production. A better audience experience leads to better reviews. Air Aroma fragrances are even used
in Cirque du Soleil performances creating the ultimate sensory experience.
Scents that tell a story
Air Aroma designs one off signature scents that tell story of a brand,
product or individual.
Scent Memories
Dental Clinics, Hospitals, and waiting rooms often create feels of anxiety and stress. Whether you are a patient or visitor,
the smell of harsh cleaning supplies and sterilization can contribute to a negative experience. To create a more relaxing
environment for patients and staff, medical clinics turn to the most powerful of all human senses - smell.
“Results revealed that both ambient odors of orange and lavender reduced
anxiety and improved mood in patients waiting for dental treatment.”
Lehrner, J. ,Marwinski, G. ,Lehr, S., Johren, P. & Deecke, L. (2005). Physiology & Behavior#
Ambient scenting has a positive effect on patient perceptions of service quality, cleanliness, and personal wellness. A
scented environment will help patients feel happy and relaxed. To go the extra mile, use Air Aroma’s 100% essential oils to
revitalize the air and, with their added benefit of anti-bacterial properties, fight the spread of airborne bacteria
Anti-bacterial
Diffusion of anti-bacterial products in medical environments can minimize the risks of infections by air-borne bacteria.
Calming nerves
Relax patients and create a positive impression by adding a scent waiting rooms and consultation areas.
Undesirable aromas like smoke, alcohol, and body odors are a constant battle for club owners to ensure an overall
pleasant experience for their guests. These difficulties lead to the wide adoption of ambient scenting within nightclubs, to
both improve the dance club environment and mask/break down the unwanted odors.
Fragrance Fact
"Given that visitors gave a better evaluation for the clubs, felt more cheerful,
and showed more dancing activity when scents were diffused, environmental
fragrancing may be expected to have a positive effect on visitor return rate
and future revenue for clubs."
Air Aroma has designed bespoke custom scents for premier clubs around the world. Whether you’re incorporating the
scent through the HVAC or with our designer standalone systems blending seamlessly with modern interiors, patrons are
sure to enjoy the energizing and fresh ambiance.
Brand Advocates
Functional Fragrances
Create any mood and ambiance through the use of custom designed
scents.
Airports to Airlines
Scents that ensure passengers arrive relaxed and
refreshed.
Scent solutions for Airlines
Scenting in the transport industry started as early as 1959 with the Parisian metro introducing the scent of carnation into
their trains to increase comfort and well-being. Today scenting has become increasingly important to many airlines and
other travel businesses, as they understand the value of customer loyalty and brand awareness. Whether your aim is to
provide an added sense of luxury to your brand, create a relaxing environment for anxious and stressed travelers, or to
promote a clean, hygienic, and inviting space for passengers, scenting can offer the solution.
With Air Aroma’s patented scent diffusion technologies (available in both HVAC-connected and free-standing models), we
are able to provide unique scenting solutions for any size space, ensuring your customers have a memorable multi-sensory
experience with your brand.
Air Aroma has scented all types of travel industries: airplanes, airport lounges, cruise ships, trains, and more. Set your
brand apart from your competitors and give your customers the best experience possible with the power of scent.
Relaxing environment
Sense of luxury
Adding scent to areas like business and first class lounges adds value
and prestige to the customer experience.
Residential homes
The perfect ambience, defined by scent.
Scents for homes
For close to two decades Air Aroma has been creating beautiful fragrances for private homes and residential buildings
around the world. We create more than nice-smelling homes, we create custom tailored fragrances paired with beautifully
designed scent diffusion systems for unrivaled results.
By closely working with property developers, interior designers, architects, and individual home owners, we guarantee
seamless integration for our clients. Those looking for high quality and beautifully designed scent solutions are now able to
implement the same technologies as their favorite hotel into their own home. With self-installation or full service options
both available, Air Aroma’s flexible solutions can cater to you or your client’s needs.
Research found that 84% of people were willing to pay more money for
products when scent was present
(Hirsch 1999) - Smell and Taste Treatment and Research Foundation, Ltd
Air Aroma fragrances and diffusers are beloved by everyone from royalty to celebrities. Whether you have a small
apartment, a suburban home, luxury residential development or a wellness home, Air Aroma has the right scent solution.
Ecoscent delivers discrete HVAC home scenting, while the designer Aroscent is perfect for localized scenting and
individual rooms. Air Aroma scent diffusers are compatible with home automation integration systems.
Create your very own signature scent for your home that reflects your
personal style
A pleasant fragrance throughout the entrance, reception area, waiting room and exam rooms will relate back to fond
memories and emotions, reducing negative feelings commonly associated with the dentist. This is because our sense of
smell is directly connected to the portion of our brain that generates memories and emotions.
Enhance patient satisfaction at your dental clinic with a calming fragrance. Contact Air Aroma to discuss your options.
Competitive edge
Loyal Patients
Create happier patients that refer your practice and return time and time
again by adding a scent strategy today.
Start scenting your dental practice
Contact an Air Aroma representative, we’ll get your dental practice
smelling great in no time.
Utilise the power of scent with a calming fragrance that marks the beginning of the wellness journey. A tranquil fragrance
that envelops the client from the moment they enter your doors will set the tone for the ultimate pampering experience,
enhancing the relaxing atmosphere while crafting fond memories which contribute to increased customer satisfaction and
customer loyalty. Incorporate elements of your spa scent into a bespoke treatment, allowing guests to indulge in the
olfactive signature of your brand for a complete and holistic scent strategy.
With Air Aroma’s cold air diffusion technology in all scenting equipment, the natural therapeutic benefits of essential oils
are preserved, and you can expect a consistent and reliable fragrance experience. Contact Air Aroma to discuss your
scenting options, learn about our natural fragrances and cold-air diffusion technology.
Competitive edge
Create repeat visits to your Spa while building brand loyalty with
olfactory marketing.
Positive first impressions are everything and scent can directly influence how a buyer or resident perceives your space. Air
Aroma has created custom signature scents for ultra-luxury residential skyscrapers from New York to Dubai.
Above sight, sound, touch and taste, our sense of smell is the most
influential sense in the formation of emotions and memories. Ensure
a positive and memorable experience for residents, in apartment
communities with a bespoke aroma that signifies “home”.
Scent diffusers for apartments & condos
Whether you’re managing, building or developing a condominium or apartment community, the use of scent can create
extraordinary experiences and inspire enriching atmosphere for your residences. From adding an inviting scent to the lobby
entrance to fresh fragrances in shared spaces such as fitness centres and club houses, Air Aroma’s scent machines
ensure ultimate satisfaction.
With multiple methods of fragrance delivery, Air Aroma can implement scenting through your HVAC system for discrete
and complete scenting or with portable devices for localised fragrance zones; we offer scent systems to suite all purposes.
Luxury Ambiance
A welcoming and luxurious fragrance throughout the entrance, clubhouse, pro shop and locker rooms can encourage
members to linger longer and perceive service levels more favourably, for higher customer retention and loyalty.
Invigorating fragrances to inspire the perfect round of tennis or golf. A scent echoing the freedom, relaxation, luxury, and
beautiful natural surroundings associated with golf will connect with your members and provide an emotional and
memorable impact.
Elevate your golf & country club experience in a unique and memorable way and contact Air Aroma today to discuss
adding a scent diffuser to your Country Club.
Immediate results