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OPTING OUT OF THE LEGAL SYSTEM:
EXTRALEGAL CONTRACTUAL RELATIONS
IN THE DIAMOND INDUSTRY
LISA BERNSTEIN*
1. INTRODUCTION
* Associate Professor, Boston University School of Law. I would like to thank Steven
Shavell, Louis Kaplow, Lucian Bebchuk, and David Chamy. The John M. Olin Foundation
provided funding for this project.
[Journal of Legal Studies, vol. XXI (January 1992)]
© 1992 by The University of Chicago. All rights reserved. 0047-2530/92/2101-0002$01.50
THE JOURNAL OF LEGAL STUDIES
The market for rough and polished gem-quality diamonds is best under-
stood in the context of the chain of production and distribution that begins
in a pit mine and ends up in a retail jeweler's window.2 Rough diamonds
are found primarily in Africa, Australia, and the Soviet Union; they are
not notably rare. At present, 80-85 percent of the world's supply of rough
diamonds is controlled by the DeBeers Cartel. The cartel distributes its
supply of rough diamonds through four brokers. The brokers then sell
presorted boxes of diamonds to some 150-200 dealers, known as sight
holders, 3 during ten viewing sessions, or sights, held in London each
year. Most U.S. sight holders are members of the New York Diamond
Dealers Club (DDC). At a sight, a dealer is given a box of diamonds and
informed of its price. This price is nonnegotiable. If the dealer decides
not to purchase his box, he will not be invited to subsequent sights.
Consequently, a sight holder will rarely decline to purchase his box,
4 Unlike a closing quotation on a typical commodities exchange, the prices recorded in the
Rapaport Diamond Report are not actual transaction prices. Rather, they are the Rapaport
Corporation's subjective calculation of the "high asking" price, generally 15-30 percent
above the actual transaction price, for various sizes and grades of polished stones. One
explanation for the markup is that it enables retailers to quote list prices to consumers who
think they are getting a bargain when they buy below it.
OPTING OUT OF THE LEGAL SYSTEM
petitive and prices have dropped. This has reduced the profit margin of
manufacturers since retailers now have more reliable information about
what wholesalers and manufacturers have paid for stones. Manufacturers
find themselves squeezed between the price of rough fixed by the cartel
and the competitive prices in the polished market.
5 Despite the strict limits on the number of members it accepts, the DDC tries to attract
out-of-town dealers (and nonmembers) to its trading hall. Before being admitted to the
trading hall, out-of-town dealers must be introduced by a member in good standing who
agrees to assume "full financial responsibility (guarantee) for the out of town dealer's acts
and liabilities, incurred while on the premises of the DDC." Diamond Dealers Club Bylaws
(hereinafter DDC Bylaws), Art. 17 § 2a (1980). Consequently, nonmembers who want access
to supply find it advantageous to maintain a reputation for scrupulous honesty with club
members. The out-of-town dealer must also be approved by the board of directors, pay a
fee determined by the board, and agree to adhere to all of the club's bylaws, including the
obligation to arbitrate all disputes. In return for his sponsorship, a member who introduces
an out-of-town dealer is entitled to collect a commission of 1 percent on every transaction
the out-of-town dealer consummates.
6 To be considered for membership a dealer must (1) have been in the industry for at
least two years, (2) comply with all requests for information put to him by the board of
directors, and (3) have his picture posted in the club for ten days so that members have the
opportunity to state reasons that he should not be accepted. New members are put on
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probation for a period of two years during which "the Board of Directors reserves the right
to terminate such membership at any time within this period for any reason." Id. at Art. 3
§ 8. New members are charged a $5,000 initiation fee, and annual dues are $1,000.
Although corporations may designate individuals to become members of the club and to
trade on their behalf, these individuals do not enjoy limited liability as they would under
the civil law. See Diamond Dealers Club Arbitration Bylaws (hereinafter DDC Arbitration
Bylaws), Art. 12 § 25 (1987). The corporation or partnership is also considered liable and
bound by the members' agreement to submit all disputes to the DDC arbitration system.
DDC Bylaws, Art. 3 § 2b.
The traditional view of diamond trading as a family business is reflected in the member-
ship bylaws: more lenient rules govern the admission of sons, daughters, sons-in-law, and
daughters-in-law. For example, id. at Art. 3 § 2a, provides that widows of members are
automatically accepted and do not have to pay an initiation fee. Similarly, the "wife of an
incapacitated member may be accorded entry into the Club at the sole discretion of the
Board of Directors until her husband becomes active." Id. at Art. 3 § 3b.
7 See id. at Art. 12 § lc.
8 The Federal Trade Commission estimates that 700-800 dealers use the club each
day.
OPTING OUT OF THE LEGAL SYSTEM
ables them to signal that they are trustworthy and, conversely, gives
them the assurance that all the dealers in the trading hall have fulfilled the
requirements for club membership, an important non-transaction-specific
piece of information.
The bourse is an information exchange as much as it is a commodities
exchange. As one author put it, "the bourse grapevine is the best in the
world. It has been going for years and moves with the efficiency of a
satellite communications network. . . .Bourses are the fountainhead of
this information and from them it is passed out along the tentacles that
stretch around the world." 9 The bourse facilitates the transmission of
information about dealers' reputations ° and, at least with respect to
members, serves both a reputation-signaling and a reputation-monitoring
function. "
The New York DDC is a member of the World Federation of Diamond
Bourses (WFDB), an umbrella organization composed of the world's
twenty diamond bourses. 2 A dealer who is a member of any one bourse
in the world federation is automatically allowed to trade at all member
bourses. Each bourse has similar trade rules, and, like the individual
bourses, the WFDB has an arbitration system to resolve differences be-
tween its members. As a condition of membership in the federation, each
bourse is required to enforce the arbitration judgments of other member
bourses to the extent permitted by the law of the country in which it
operates. 13
9 V. Berquem, Bourses More than a Place to Sell, Jewellery News Asia (August 1988).
to For example, the DDC's bulletin boards carry letters from dealers who feel they have
been victimized by baseless gossip. These letters contain rebuttals and frequently include
strong language condemning the integrity of dealers who spread baseless rumors. Some-
times, in addition to being posted, such letters are distributed in the trading hall or on
Forty-seventh Street itself.
11As stated in its bylaws, the purposes of the club are, among other things, "to inculcate
just and equitable principles in trade, to eliminate abuses and unfair trade practices relative
thereto or affecting the same, to diffuse accurate and reliable information concerning the
matters relating thereto, [and] to produce uniformity in the conduct of business ethics."
DDC Bylaws, Art. 2.
12 The DeBeers Cartel does not control the WFDB. One of the main reasons the WFDB
was formed was to enable the bourses to bargain more effectively with the cartel. See,
generally, Albert Lubin, Diamond Dealers Club: A Fifty Year History (1982).
"3For more information on the rules of the World Federation, see World Federation of
Diamond Bourses: Bye-Laws and Inner Rules (unpublished report, World Federation
of Diamond Bourses, November 15, 1988).
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Even if either the weight slip or the bill of sale satisfied the require-
ments of the New York Statute of Frauds, a suit could not be brought in
either New York State Court or federal court since the club membership
agreement requires that all disputes between club members be arbitrated,
and this agreement has been upheld as binding.
appealed by filing a written request and paying the $100 appeal fee. Un-
less the panel finds that a material issue of fact exists and recommends
that the case be referred to arbitration, the decision of the appeal panel
is final. Neither the Floor Committee nor the appeal panel are required
to make any findings of fact.
Any member of the DDC who has a claim "arising out of or related to
the diamond business" 1 9 against another member has the right to file a
written complaint against the member who must then submit to DDC
adjudication. At the time he files the complaint, the plaintiff must pay a
small arbitration fee,2" but at the conclusion of the case the panel "shall
decide which of the litigants shall pay the arbitration fee and the expenses
which were necessarily incurred, and . . . may refund the arbitration fee
or any part of it." 2 Arbitrators are required to render their decision
within ten days of the hearing.
Arbitration awards can be appealed if notice of appeal is filed with the
board of directors within ten days of the parties' receipt of the judgment.
The appellant must pay a fee three times the original arbitration fee and
"deposit cash or sufficient security to cover the amount of the judg-
ment." 22 The appeals board is composed of five arbitrators who did not
hear the original case, and it too is "under no obligation to specify any
findings of fact which are reversed or modified nor set forth any new
findings of fact." 2 3
The decisions of the arbitration board can be appealed to New York
State court under New York law, but arbitration awards can only be
vacated for procedural irregularities, such as an arbitrator engaging in an
ex parte communication or a failure to allow the parties to be represented
by counsel.2" The substantive rule of decision is not reviewed.
Although the DDC arbitration system is operated primarily for the ben-
efit of club members, nonmembers who have a dispute with members
often request that the club hear their case. In most instances, the board
will grant their request as long as the member consents and both parties
sign an agreement to arbitrate. There are a number of reasons why non-
members might request that the DDC arbitrate a dispute with a member.
First, if the nonmember knows he is in the wrong, yet the parties are
unable to agree on a settlement, then having a neutral third party assess
a penalty should enable him to minimize the reputation cost of his breach
since arbitration awards are kept secret if the judgment is paid promptly.
Although the arbitration's results sometimes become known through gos-
sip, as long as the individual is not frequently involved in such controver-
sies, the damage to his reputation is likely to be contained. Second, if the
nonmember thinks he is in the right, arbitration is preferable to litigation
because it is cheaper, faster, and subjects the member to unqiue pressures
to pay promptly. Although club members are not obligated to submit
disputes with nonmembers to arbitration, they will often agree to do so
in order to avoid the transaction and reputation costs of going to court.
Substantive Aspects of Arbitration. The DDC Board of Arbitrators
does not apply the New York law of contract and damages, rather it
resolves disputes on the basis of trade customs and usages. Many of
these are set forth with particularity in the club's bylaws, and others
simply are generally known and accepted. Although at first glance dia-
mond transactions appear to be simple buy-sell agreements, complicated
controversies often arise, particularly in the sale of polished stones. In
general, disputes fall into three main classes: those that have explicit
remedies prescribed in the trade rules; 5 those that have no explicit reme-
dies prescribed but are common enough that they are dealt with consis-
tently according to widely known customs; and those complex disputes
that the arbitrators either decline to hear or decide in accordance with
rules of decision and damage measures that neither party can predict ex
ante.
The dispute resolution system in the diamond industry shows some
sensitivity to concerns of institutional competence. Under its bylaws, the
club has the right to refuse to arbitrate a claim when it does not arise out
of the diamond business, or "(1) involves complicated statutory rights;
(2) is 'forum nonconveniens' in that it is burdensome or inconvenient
to handle the claim in the Club; (3) involves nonmembers; (4) has been
25 See DDC Bylaws, Trade Rules II: Customs and Usage. For the rules governing transac-
tions in certificate stones, see DDC Arbitration Bylaws, Trade Rules Regarding Certificate
Stones.
OPTING OUT OF THE LEGAL SYSTEM
26 Id. at 12 § lb. See, for example, Finker v. The Diamond Registry, 469 F. Supp. 674
(S.D.N.Y. 1979) (where the DDC agreed to decide issues concerning the ownership of
goods held on memorandum (consignment) but "refused to involve itself in the dispute
concerning the trademark registration and alleged infringement").
THE JOURNAL OF LEGAL STUDIES
with the action required of him as set forth in this article," ' 33 he may be
suspended or expelled from the club and his name is circulated to all of
the bourses in the world federation and posted on their bulletin boards.
The bankruptcy rules are strictly enforced since the industry depends on
credit reliability.
After conclusion of bankruptcy proceedings, "[a] majority of the Board
of Directors may reinstate any suspended member should they feel s/he
has conducted her/himself as a bona fide debtor and has made provisions
for the payment of one hundred percent (100%) of his/her debt." ' 34 For-
merly bankrupt members who comply with the club's bankruptcy rules
are sometimes readmitted under this provision.
In general, the Board of Arbitrators uses suspension more frequently
than expulsion to secure compliance with its decisions. Expulsion pre-
sents a classic end-game problem. The expelled member may feel like
he has nothing to loose by challening the club-he can try to upset the
board's decision in court, file a private antitrust suit, or sue in tort for
interference with business relations. The bylaws, however, provide that
a member who was suspended or expelled may be readmitted after two
years on the same terms as a new member. Although this provision ap-
pears to be a partial solution to the end-game problem, due to the long
waiting list of those already qualified for club membership and the subjec-
tivity of the admissions process, dealers are not routinely readmitted
under this provision. Furthermore, even if the admissions committee
voted to readmit a dealer, his ability to avoid being shunned would de-
pend on the original reason for his expulsion. The bylaw provision was
probably included to enable the club to avoid charges of intentional inter-
35
ference with business relations.
Under New York law, binding arbitration awards can be confirmed in
civil court. If this is done, the judgment has the same force and effect as
an initial court award. In practice, however, it is rarely necessary for a
party to a DDC arbitration to seek confirmation of a judgment. While
arbitration awards are officially kept secret, a confirmation proceeding in
court would quickly become public knowledge. Thus, the dealer against
whom the judgment was entered would suffer severe damage to his repu-
tation. Furthermore, if a member refuses to pay a judgment and the party
diamonds actually purchased, which were stored in the banks' vaults. When the world
economy entered a recession in 1980, dealers found it difficult to resell their diamonds and,
as the price began to fall, they defaulted on loans. The banks found themselves with a 1.5
billion dollar stockpile of diamonds, more than the DeBeer's Cartel could afford to re-
purchase to maintain the price. Although an agreement between the cartel, the Israeli
government, and the Israeli banks was finally reached that prevented the entire stockpile
from being immediately released into the market, enough were resold to drastically lower
prices.
At around the same time the "investment diamonds" scheme that had been developed
in the late 1970s, whereby telephone salesmen sold sealed packages of "investment" grade
diamonds to investors along with a promise to repurchase them at a later date, also went
bust when the companies failed and purchasers tried to cut their losses by selling the
diamonds on the open market, further depressing prices.
"7 In addition to the sale of goods on credit, the practice of giving goods on consignment
(memorandum), which is common in transactions between wholesalers and retailers, is a
way of effecting an implicit loan.
THE JOURNAL OF LEGAL STUDIES
38 The Merchants Bank of New York, however, is attempting to create a market niche
for itself by creating a special group of gem experts who become involved in the day-to-day
operations of the industry (thereby gaining access to intraindustry reputation information).
The bank then extends short-term loans to non-sight holder dealers. The bank's policy,
however, is new and it is too early to assess its success.
" Although in the typical diamond transaction the buyer takes possession of the stone
and promises to pay the seller at some time in the future, the buyer must still obtain
information about the seller's reputation. Using lasers and chemical processes, diamonds
can be treated to artificially enhance color and disguise flaws. Small flaws and differences
in color dramatically affect the value of a stone. Many of these "treatments," however,
cannot be detected without sophisticated equipment. Although in theory buyers could have
every stone evaluated by a gemological laboratory to determine whether or not it had been
altered, this would be prohibitively time consuming and expensive. Nevertheless, if a dealer
purchases a "treated stone" and sells it to someone else who discovers the stone's treat-
ment, he can be taken to the arbitration panel for failing to disclose the treatment. The
panel must then decide whether the dealer knew or reasonably should have known of the
stone's treatment. The reputation of the person he purchased the stone from is an important
factor considered by the arbitrators. See also note 64 infra.
OPTING OUT OF THE LEGAL SYSTEM
'0Despite their informational advantage, there are a variety of factors that limit brokers'
role in the market. Information about "trustworthiness," unlike consumer credit informa-
tion, is difficult to communicate in objective terms. What is ethical behavior to a thirty-
year-old dealer, may be an abhorrent business practice to a sixty-year-old dealer. (One
Israeli dealer explained that within the bourse there are small trading groups whose mem-
bers trade primarily among themselves. The groups are defined by their standards of what
constitutes fair and ethical trading.) In addition, even when they participate in brokered
transactions, the individual buyer and seller still have to acquire some information about the
broker's judgment and reputation. This task is cheaper, however, since it is less transaction
specific. Once a dealer determines that a broker has good judgment, he has access to many
other dealers whose reputations he need not inquire into directly. Even so, the brokerage
fee of 1 percent of the price may be prohibitively high, particularly on low-profit-margin
transactions.
41 See Lon Fuller, Consideration and Form, 41 Colum. L. Rev. 799 (1941) (distinguishing
between: (1) the channeling function of contract in which "form offers a legal framework
into which the party may fit his actions .... it offers channels for the legally effective
THE JOURNAL OF LEGAL STUDIES
that are enforceable only in the bourse's arbitration tribunals, where the
existence and outcome of a dispute are kept secret as long as the judg-
ment is paid promptly. Given the well-established institutional premium
on secrecy, parties are rarely willing to pay the reputational price of
violating that norm simply to gain access to the courts. Historically, pre-
serving the secrecy norm is one of the primary reasons that the industry
uses extralegal agreements rather than legally enforceable contracts.
Although the secrecy norm's strength has been diminishing in recent
years, the industry's preference for extralegal contracts remains strong.
In general, parties are more likely to opt for extralegal contracts when-
ever there are costs or factors that the courts are systematically unwilling
to recognize or take into account in setting damages (either for doctrinal
or public policy reasons) but that ex ante both parties perceive as being
important." The same is also true when the courts refuse to apply a rule
of decision preferred by the parties or, in interpreting agreements, refuse
to do so in light of the prevailing custom. In sum, extralegal contracts
are more likely to become an industry norm in situations where traditional
contract remedies are likely to lead to inefficiently high levels of breach
of contract and the market is organized in a way that makes other meth-
ods of enforcing these agreements possible. In the diamond industry,
both of these conditions are met.
and highest quality goods, this is often the case, particularly for midsize
dealers who operate on a tight cash flow margin. Having a portion of his
capital tied up for three years while a lawsuit progresses through the New
York Courts could cause a dealer extensive financial harm that would
not be taken into acocunt in the final calculation of damages. In addition,
when the promisor's default causes the promisee to breach other con-
tracts, the promisee will suffer long-term damage to his reputation for
which he will not be compensated under standard damage measures.
One possible way to contract around some of these difficulties would
be to include a liquidated damages clause. The validity of a liquidated
damage clause, however, is often uncertain because of the elusive distinc-
tion between valid clauses that are "genuine preestimates" of the antici-
pated damages and those that are void as "penalties. ' '4 7 In a diamond
transaction, it would be particularly difficult to draft a liquidated damages
clause that a court would view as a "good faith" attempt to preestimate
damages. Often, at the time of contracting, the parties themselves are
unable to accurately preestimate damages since the actual harm suffered
by the promisee in the event of breach depends largely on business deci-
sions made after entering into the contract. For example, even if at the
time of contracting nonpayment would neither have bankrupted the prom-
isee nor caused him to default on other obligations, if he subsequently
made a large financial commitment in reliance on being paid and then
was not, he might suffer tremendous financial and reputational harm,
particularly if forced to go to court to obtain a judgment. Since at the time
of contracting the magnitude of this harm could not have been predicted,
liquidated damages clauses designed to compensate the promisee for this
type of harm would run a serious risk of being invalidated as penalties.
Furthermore, even if a valid clause could be drafted, the cost of negotiat-
ing its terms would greatly increase precontract transaction costs, thus
depriving the clause of much of its utility. 48
17 The validity of a liquidated damages clause is governed by UCC § 2-718(1), which
provides that: "[d]amages for breach by either party may be liquidated in the agreement
but only at an amount which is reasonable in the light of the anticipated or actual harm
caused by the breach. . . .A term fixing unreasonably large liquidated damages is void as
a penalty." In Equitable Lumber Corp. v. IPA Land Dev. Corp., 38 N.Y.2d 516, 381
N.Y.S.2d 459, 344 N.E.2d 391 (1976) the court held that, even if a liquidated damages
clause "satisfy[s] the test set forth in the first part of § 2-718(1), a liquidated damages
provision may nonetheless be invalidated under the last sentence of this section if it is so
unreasonably large that it serves as a penalty rather than a 'good faith' attempt to pre-
estimate damages."
I Another possibility would be to include a clause making the promisor liable for all
consequential damages suffered by the promisee. Because consequential damages can be
enormous, are highly unpredictable, and will depend largely on actions taken by the prom-
isee subsequent to the agreement, it is unlikely a businessman would agree to them.
THE JOURNAL OF LEGAL STUDIES
to enforce its judgments. The main function of both the club and its
arbitration system is to enhance the functioning of reputation bonds.5"
Transactions between members of the same trading community also
involve the posting of a "psychic/social" bond. There are two types of
social bonds. Primary social bonds are similar to reputation bonds in that
they have a market value. When a primary social bond is sacrificed, a
dealer's ability to communicate information about his reputation and ob-
tain information about business opportunities is diminished. In contrast,
secondary social bonds may have a value to the individual on a personal
level, but their loss often will not have a direct economic effect on the
promisor. When a secondary social bond is sacrificed, a dealer may expe-
rience, "loss of opportunities for important or pleasurable associations
with others, loss of self-esteem, feelings of guilt, or an unfulfilled desire
to think of himself as trustworthy and competent." 5 Although secondary
social bonds are becoming less important in the diamond industry, ves-
tiges of their former importance remain, The Diamond Dealers Club still
functions like an old-fashioned mutual-aid society. It provides kosher
restaurants for its members. A Jewish health organization provides emer-
gency medical services, and social committees are organized by neighbor-
hood to visit sick members and their families. There is a synagogue on
the premises, and contributions to a benevolent fund are required. Group
50 In considering the theory of reputation bonds, it is important to keep in mind that the
club's ability to enforce its arbitration judgments, whether through fines, suspension, or
expulsion, depends on its ability to harness the force of a reputation bond and that the DDC
can only enforce its judgments if noncompliance results in forfeiture of a type of reputation
bond that is recognized and given value by market forces.
In the early 1980s the DDC Board of Directors exercised their authority to expel a member
from the club for making public statements that tended to cast the industry in a negative
light. They expelled Martin Rapaport for saying to the press, "diamonds, ethics, Feh! If
the devil himself showed up they would sell to him." The real reason the club wanted to
expel Rapaport, however, was that they were opposed to his price list. See note 4 supra.
They also brought an antitrust suit against him for price-fixing and asked a Jewish court to
issue an injunction barring him from any further participation in the Jewish community until
he ceased publishing the list. The attention generated by the suit led the Federal Trade
Commission (FTC) to initiate an investigation to determine if the club itself was in restraint
of trade. Although the FTC instituted a full-scale investigation, it was later dropped. Rapa-
port challenged his expulsion in court but ultimately settled with the club on undisclosed
terms and was readmitted as a member. Today Rapaport has a strong base of support at
the club: he is a member of the board of arbitrators, and his price list is an accepted fixture
in the international diamond trade. Rapaport was not expelled for breaching contracts or
failing to meet his commercial obligations; consequently the club was unable to use its
power to exclude him from the industry. The norms of the diamond industry only work
when they capture information that the market values.
51 David Charny, Nonlegal Sanctions in Commercial Relationships, 104 Harv. L. Rev.
393 (1990).
THE JOURNAL OF LEGAL STUDIES
anti-Semitism, Jews sought out forms of wealth that could be easily concealed, transported,
and liquidated during difficult times.
11 See Menachem Elon, ed., The Principles of Jewish Law 20-21 (1974) ("A striking
expression of the religious and national character of Jewish law is to be found in the
prohibition on litigation in the gentile courts ... to which the halakhic scholars and commu-
nal leaders attached the utmost importance .... any person transgressing the prohibition
was deemed to have reviled and blasphemed and rebelled against the Torah").
-56There are many similarities between the DDC Bylaws and Jewish law. Jewish law
requires a three man arbitration panel. In complex cases, these Jewish arbiters "generally
based their decisions on communal enactments . . . trade usages, . . . appraisal, justice,
and equity ... and at times even upon a particular branch of a foreign legal system." Id.
at 23. Jewish law also reflects a preference for the voluntary resolution of disputes. Jewish
arbitrators were given the authority to attempt to bring about conciliation (compromise)
between parties prior to rendering their decision. Jewish arbitrators were also required to
schedule hearings and render decisions promptly. Just as the DDC arbitrators are not
required to produce written opinions of their decisions, "according to talmudic halakhah
[Jewish law], a party may require the regular court to submit written reasons for its judg-
ments, but an arbitral body is not obligated to do so, even upon request." Id. at 569.
Sometimes, however, "it is considered desirable to make known the reason for a judg-
ment," and this is in fact the practice in the Israeli bourse, which publishes important
statements of principle that are used to decide novel questions. The similarity in the terms
of the substantive law is also striking. According to Jewish law "any custom adopted by
the local merchants as a mode of acquisition is valid . . . since it fulfills the principle that
the purpose of the kinyan [any formal act of acquisition] is to bring about the decision
of the parties to conclude the transaction .... some authorities even regard a handshake
as the equivalent of an oath." Id. at 209. In addition, under Jewish law, "the decision of
the parties to conclude a sale is finalized by the performance of one of the appropriate acts
of kinyan ("acquistion") by one of the parties-generally the purchaser-that the other
parties have expressed their agreement that this be done. Ownership thereupon passes,
regardless of the question of possession, since possession sometimes accompanies the pass-
ing of ownership and sometimes not. If the consideration for the sale is monetary payment,
pay the purchase price and it becomes a debt for which he is liable." Id. at 211.
THE JOURNAL OF LEGAL STUDIES
risk of defection where the gains derived from breaching a single contract
exceed the net reputational loss, in practice this is unlikely to happen
since the largest stones are usually sold at public auction rather than in
the club or private offices-not only to obtain a reliable market price,
but also to minimize the prospect of opportunistic breach.
25-50 percent of the transactions that take place on the premises are by
or on behalf of foreign entities or dealers. Diamond trade journals contain
many articles about the reputations of various bourses, with particularly
heavy coverage being given to new ones. If dealers in these new trading
centers want to compete in the international market, they are forced to
incur the cost of setting up a bourse and monitoring the reputations of
its members.
Intrabourse reputation monitoring, induced by competition between
bourses, is likely to be cheaper than increased monitoring by an umbrella
organization such as the world federation. Within each bourse, there is
a measure of social and ethnic homogeneity. Consequently, intrabourse
monitoring can take advantage of preexisting social relationships and
therefore be achieved at a lower cost than regulation by an outside body
that cannot take advantage of these preexisting relationships.
In general, the world federation's drive to create new bourses has suc-
ceeded in combating an additional problem associated with markets based
on social networks among homogeneous groups, namely, that "these
markets may become unstable because of free-riding potential, as outly-
ing transactors may adopt the customs of the markets without bearing
the costs of membership." 5 8 Although it may be true that, in the long
run, "markets based upon social networks are unlikely to sustain them-
selves in the face of alternative markets based on sophisticated and poten-
tially more extensive information systems,""9 the diamond industry is
currently in a state of transition; it has succeeded, at least for the time
being, in creating a system that is designed to capture the benefits of both
monitoring by small social groups (individual bourses) and monitoring
achieved through information intermediaries (institutions such as the
world federation and brokers).
Although trade practices and customs have remained largely unaffected
by the shift from a homogeneous-group-based contractual regime toward
one that is based increasingly on information technology, the change
could radically affect the economic structure of the industry. In a
homogeneous-group-based contractual regime, developing a reputation
for trustworthiness and fair dealing takes time since reputation informa-
tion is communicated solely by world of mouth and depends largely on
personal contacts. This results in high barriers to entry. 6° In contrast,
58 David Charny, Implicit Contracts 50 (unpublished manuscript, Harvard Law School,
Law and Economics Workshop 1990).
59Id.
6o In addition, new entrants, particularly in the manufacturing sector, would also face
higher capital requirements than existing market participants since their access to the im-
plicit loan market will be limited until they establish a reputation for trustworthiness. See
text at Section IVA supra.
OPTING OUT OF THE LEGAL SYSTEM
stances have changed radically or the first purchaser has better informa-
tion about the market, there is no reason to suppose that he will find it
in his interest to either hire a broker or search the market himself.6 In
general, a rule requiring automatic performance will induce the optimal
amount of search by sellers before the first sale is concluded. Thus, re-
gardless of whether or not a broker was used in the original transaction,
first purchasers will rarely find it advantageous to resell even if they
search the market.
There is another reason that a rule of automatic performance does not
introduce major inefficiency in the market. The cartel has the ability to
fix the price of the rough that it sells. It also has a standard practice of
announcing the magnitude of the price increase at each sight. Together,
these two controls keep the difference between the prices that two manu-
facturers are willing to pay small relative to the aggregate benefit of
avoiding the deadweight cost of dispute resolution. As an additional bene-
fit, a high level of contractual performance in the sale of rough promotes
efficient reliance decisions such as hiring skilled diamond cutters in ad-
vance to cut and polish the rough.62 In aggregate, the magnitude of the
inefficiencies introduced through a high level of contractual performance
of executory promises to delivery rough stones is likely to be small,
particularly since contracts for future delivery of a stone are uncommon
and possession is typically transferred at the time of contracting. Thus,
while it cannot be claimed that the rule of automatic performance in
the sale of rough diamonds will always lead to the theoretically efficient
outcome, the dynamics of the market suggest that the customary solution
may well be the efficient solution when the imperfections brought on by
positive transaction costs are taken into account.
Another problem associated with the use of extralegal contracts en-
forced through reputation bonds is the cost of renegotiation, which is
6 In those situations where the first purchaser really does have superior connections for
resale, he should enter the market as a middleman. This is observed: some of the largest
manufacturers with the most extensive supply connections to sight holders, who often
purchase rough stones in large parcels rather than individually, also run very active broker-
age businesses.
62 Diamond cutters are independent contractors and are often paid by the stone. Conse-
quently, after contracting to purchase a piece of rough, a dealer will contract with a cutter.
If he does not obtain the stone and does not have other work for the cutter to do, he will
still have to pay the cutter. Furthermore, unlike many commercial contexts, at the time a
diamond contract is made, the promisee typically is unable to estimate what is reliance
expenditures will be; they will depend largely on the subsequent business opportunities that
present themselves to the promisee. For example, if he subsequently promises to pay
someone else and is unable to do so since he, himself, has not been paid, he will incur
damage to his reputation and suffer a large loss.
THE JOURNAL OF LEGAL STUDIES
likely to take place quite frequently since the "sanction [imposed in the
event of breach] is much more likely substantially to undercompensate
the promisee because implicit [extralegal] contract bonds often do not
redound to the promisee's direct benefit." 63 Although the damage to the
promisor's reputation does not directly redound to the benefit of the
promisee, this problem has been largely overcome (at least with respect
to transactions between club members) by the creation of the floor com-
mittee and the board of arbitrators, both of which have the authority to
award damages.
perceived as arbitrary and unjust, and its legitimacy may decline. Re-
cently, 64 there has been increasing pressure on the New York bourse to
relax the secrecy norm and to permit arbitrators to issue policy state-
ments in novel or complex cases-a change that would enable the indus-
try to capture the benefits of arbitration (secrecy, informality, and speed)
and litigation (the creation of precedent and stare decisis).
64 A few years ago a case arose that revived the debate over the secrecy of judgments in
the New York bourse. The Yehuda treatment is a way of altering a stone such that its flaws
become invisible to the human eye unaided by special technology. The firm that developed
this process and actually treats the stones requires those they deal with to sign an agreement
requiring disclosure of the stone's treatment to any potential buyers. Soon after the treat-
ment was introduced, but before it was widely known, a dealer sold a treated stone without
disclosing the treatment. The buyer subsequently discovered the treatment and filed a claim
against the seller. The seller defended on the grounds that he did not know or have reason
to believe that the stone had been so treated. The board of arbitrators ordered recision of
the deal and imposed a very small fine on the seller. One arbitrator wanted to write an
opinion explaining that the only reason the judgment was so small was that the treatment
was new and a dealer in exercise of ordinary care would not have been expected to ask
whether or not the stone had undergone this treatment. By the time the arbitration was
concluded, however, the treatment had become so well known that a similar defense of
ordinary care would not prevail in the future and the arbitrators intended to impose ex-
tremely heavy fines in subsequent cases. Some members of the DDC board of arbitrators
are concerned that the lack of published opinions explaining the basis of decisions gives
dealers the wrong signals about what type of behavior is sanctioned. Although cases are
officially kept secret, the industry is "like a bunch of old ladies," and in new and unusual
cases the result can rapidly become known.
THE JOURNAL OF LEGAL STUDIES
signs to the contrary. In the early 1980s, one reason dealers gave for
leaving the newly formed Los Angeles club was that it did not provide
arbitration. Furthermore, the president of the World Federation of Dia-
mond Bourses is concerned that, as trust breaks down and dealers be-
come increasingly focused on their "rights," arbitration will come to
have a more important function. He believes that the increasing impor-
tance of arbitration and third-party dispute resolution requires more quali-
fied arbitrators and greater uniformity of decisions and is concerned that,
unless the bourses meet the challenge of providing a quick and predict-
able way of resolving disputes, the diamond industry's independence
from the legal system will slowly disintegrate.
With respect to simple disputes dealt within the bylaws or those dealt
with according to well-established custom, the decision whether to settle
or go to arbitration will depend on the usual parameters. The expected
value of the arbitration to the plaintiff will be the probability of success
on the merits, multiplied by the projected recovery, less the cost of legal
representation if represented by counsel, less (depending on the arbitra-
tor's whim) the cost of arbitration if he is made to bear it. The bylaws
provide that the plaintiff must pay the arbitration fee in the first instance
but give the arbitrators the discretion to refund the fee or order the de-
pendant to pay it. Although this fee-shifting term is a wild card, it is
bounded by the actual cost of arbitration, which is quite low relative to
the amounts at stake in the arbitration.
Conversely, the expected cost of the arbitration to the defendant is the
probability of losing multiplied by the damage award, plus legal fees if
represented by counsel, and, perhaps, the cost of the arbitration if the
arbitrators, in their discretion, order him to pay it. Models of suit and
settlement65 suggest that the closer the plaintiff and defendant's estimates
of the expected outcome of the litigation, the more likely they are to
settle. Consequently, to the extent that the required prearbitration concil-
iation proceedings shed light on the strengths and weaknesses of the
parties' arguments, they would be expected to lead to a high rate of
settlement. This is, in fact, observed: 80-85 percent of the disputes sub-
mitted to arbitration are settled during the proceeding's mandatory con-
ciliation phase.
In more complex cases-such as labor disputes, trademark infringe-
65 See Steven Shavell, Suit, Settlement, and Trial: A Theoretical Analysis under Alterna-
tive Methods for the Allocation of Legal Costs, II J. Legal Stud. 55 (1982).
THE JOURNAL OF LEGAL STUDIES
are often able to obtain the benefit of having a legally enforceable con-
tract, such as a standard loan agreement, as well as the implicit collateral
of a reputation bond. A second example is found in transactions such
as consignments, where banks or insurance companies are not directly
involved, but where their rights may be affected later and the legal pro-
cess invoked to resolve disputes.
Consignment agreements used to be concluded orally. Under the trade
rules for consignment, title to the goods remained in the owner, and he
was entitled to get them back if they were not sold on his behalf. The
courts have been reluctant to credit arguments based on custom and
usage, however, and generally have refused to recognize the existence
of the extralegal agreement to return the goods, finding them to be the
property of the consignee. As a consequence, when a consignee goes
bankrupt, courts do not permit the consignor to recover his diamonds:
"diamonds delivered on memo to a broker or dealer usually cannot be
recouped from a trustee in bankruptcy, an assignee for the benefit of
creditors or even from a bank from whom your consignee has borrowed
money and given his bank the normal and usual security interest in his
inventory and accounts. ' ' 61 Consequently, when a dealer gives goods
on consignment, a formal consignment memorandum that satisfies the
requirements of the Uniform Commercial Code is now sometimes drawn
up to ensure that the dealer's title to the goods will be recognized by the
legal system. 69 Dealers explain that the documents are designed to serve
two distinct purposes. Between the dealers, their function is similar to
that of the bill of sale, weight slip, or cachet wrapper-they are intended
to help the dealers privately settle any disputes that may arise by clarify-
ing the terms of the original agreement. These agreements are not drawn
up in the form of legally enforceable contracts because the dealers think
the consignee will abscond with the goods. The same risk of loss would
be present in any sale for future payment (especially since consignment
Moved and Grew with Industry, N.Y. Diamonds, December 1988, at 38. Thus, although
defaulting on a loan would hurt any businessman's credit rating, the damage to a diamond
dealer is more severe since there are only a few industry lenders and banks must rely to a
greater extent on the dealers' reputation in valuing his assets.
6 S. Herman Klarsfeld, Legal Gems, N.Y. Diamonds, May 1988, at 40.
69 As the club's legal counsel recently advised dealers "the Uniform Commercial Code
(UCC) will give you protection if you adequately describe your diamonds and file a UCC-I
Financing Statement with the Secretary of State in Albany and with the register of the
county in which the consignee has an office .... This will give you a legal leg to stand on
if you unfortunately have to seek the return of your merchandise from a bank or a trustee
in bankruptcy." Id. at 63. However, due to the transactions costs of drafting and filing the
financing statement, they are used only in the largest transactions.
THE JOURNAL OF LEGAL STUDIES
agreements and sales are often made between the same people), a situa-
tion in which dealers clearly prefer extralegal agreements. Legally en-
forceable contracts are sometimes used in consignments because these
transactions are often interpreted in the course of legal proceedings, and
without them courts tend to interpret the meaning of an intraindustry
consignment agreement in ways that are strongly at odds with industry
custom and the intent of the original contracting parties.
Throughout its history, the diamond business has been largely self-
regulating, operating outside the law of the state. Over the past thirty-five
years, the private dispute-resolution mechanisms in the world's diamond
bourses, combined with widespread adherence to the secrecy norm, have
succeeded in maintaining a largely extralegal contractual regime where
transactions are concluded on the basis of the dealers' reputations and
the incidence of breach is low.
Over the past decade, however, a subtle change has been taking
place-the legal system has begun to interfere with the substantive rules
used to decide arbitrated cases as well as the ways in which these deci-
sions are enforced. Under the DDC bylaws, the Board of Arbitrators can
suspend or expel a member if he does not comply with a judgment. Ever
since Martin Rapaport7" decided to break the secrecy norm, however, by
initiating the first suit against the club for any reason other than disagree-
ment with an arbitration decision, there has been a profound change in
the way the club decides cases and enforces judgments. The Rapaport
controversy has made the club much more reluctant to expel members-
it is concerned not only about the expelled member bringing suit, but it
also fears that too many expulsions will revive the Federal Trade Com-
mission's interest in its activities. At present, a member is not expelled
until the Board of Arbitrators first obtains a court order affirming its
decision. Effective sanctions may still remain, however, since the mem-
ber's picture, along with a description of the judgment that he refused to
pay will still be hung in the club room and on the trading floor of every
bourse in the world federation.
Although the DDC bylaws have always given the litigants the right to
be represented by a lawyer, prior to the Rapaport case it was uncommon.
Today, legal representation is the norm. The arbitrators feel that the
presence of lawyers has, in some measure, altered the rules of decision
they apply. The lawyers alert them to relevant parts of New York law,
and, while this law still does not supply the rule of decision, the arbitra-
tors are more conscious of the law and are increasingly reluctant to drasti-
cally depart from it, except in instances where the decisions are deeply
VII. CONCLUSION
This article has been largely devoted to offering explanations of why
the diamond industry has long relied on the extralegal enforcement of its
business norms. By a variety of reputational bonds, customary business
practices, and arbitration proceedings, the diamond industry has devel-
oped a set of rules and institutions that its participants find clearly supe-
rior to the legal system. The industry, as it has been traditionally orga-
nized, is able to make and, more important, enforce its own rules. The
market is organized to promote the low cost and rapid intraindustry dis-
semination of information about reputation, which enables it to use repu-
tation bonds to create intraindustry norms that function as a deterrent to
breach of contract and a private sanctioning system whose judgments can
almost always be enforced completely outside the legal system.
The customs and institutions in the diamond industry emerged for rea-
sons wholly unrelated to shortcomings in the legal system; yet, even as
the force of the old enforcement mechanisms of religion and secondary
social bonds began to disintegrate, a network of trading clubs, designed
to promote the dissemination of information about reputation and social-
ization among members, emerged to fill the gap. That generations of
diamond dealers have clung to nearly identical intraindustry norms in
countries with a wide variety of legal rules and institutions suggests that
the traditional rules and institutions are likely to be efficient from the
perspective of market insiders. In the United States, the traditional rules
and institutions endured over time and demonstrated their superiority to
the established legal regime.
In the diamond industry, "trust" and "reputation" have an actual mar-
ket value. As an elderly Israeli diamond dealer explained, "when I first
entered the business, the conception was that truth and trust were simply
the way to do business, and nobody decent would consider doing it differ-
ently. Although many transactions are still consummated on the basis of
trust and truthfulness, this is done because these qualities are viewed as
good for business, a way to make a profit." 7