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1.1. INTRODUCTION
Indonesia is one of the countries that has so many islands in this world.
According to the data of ministry of interior of Republic Indonesia, Indonesia
have 17,504 islands. Based on that data Indonesia could be said as the largest
archipelago country in the world, which has a thousand of island from Sabang in
Aceh to Merauke in Papua. Indonesia ocean is wider than its land. The area of the
ocean of Indonesia is 6.279 million km2, while the area of the land of Indonesia is
1,91 million km2. With abundant sources of tourism destination and ethnic
diversity, Indonesia’s government is determined to maximize tourism potential as
to increase international visitors, one of the breakthroughs proving a strong
commitment by Joko Widodo, Indonesia’s current President, is the establishment
of Ministry of Tourism, the first tourism ministerial ever in Indonesia. By 2030
more than 70 percent of China’s populations would be the middle class. One of
the reasons which resulted the rise of China’s middle class is higher consumption
accelerates. Besides China, India also is one of the countries which potentially be
the world’s largest middle-class consumer in 2030, because nowadays India is one
of the countries from Asia which be the key sources of global demand.
Departure from the view Indonesia is the largest archipelago country in the
world, then the natural beauty of Indonesia surely be the driving force of many
international visitors want to come to Indonesia. Based on the official website of
Visit Indonesia the tourist destinations is divided into four part
1. Culture tour
2. Culinary tour
3. Historical tour
4. Adventure tour
Marine tourism as the main destination of the international visitors is in the type
of adventure tour. There are several countries be the main target of the main
market of Indonesia tourism namely China, Europe, Australia, Singapore,
Malaysia, India, America, South Korea, Japan and Taiwan. China is the main
target of the government Indonesia because the development of the Chinese
visitors in Indonesia reached 45 percent. The tourist which is come from China
and India are mostly from the middle class and couples who want to honeymoon.
The government of Indonesia nowadays do so many promotions of Indonesia
tourism in very event in different countries. The promotion is very often done by
the government of Indonesia in order to introduce how beautiful the natural wealth
which exist in Indonesia and also to increase the investment in the development of
marine tourism, China is the number one for the government of Indonesia. The
government of Indonesia see China as the big market of Indonesian tourism
because the international visitors of Indonesia is dominated by the Chinese
people’s and most of the tourist from China is really interested with the marine
tourism of Indonesia.
CHAPTER II
LITERATURE REVIEW
In order to have deeper analysis about the impact of the tourism diplomacy
between Indonesia and China in North Sulawesi as a case study, the book written by
Badan Pusat Statistik Provinsi Sulawesi Utara, Statistik Kunjungan Wisatawan
Provinsi Sulawesi Utara 2015 Tourists Visit Statistics Sulawesi Utara Province 2015.
Manado, Indonesia. This book will be the main sources of the research. That book
will show the number of international visitors in North Sulawesi, especially Chinese
Visitors in 2015. That nook will support the research with the valid data.
The book was written by Badan Pusat Statistik Porvinsi Sulawesi Utara,
Statistik Kunjungan Wisatawan Provinsi Sulawesi Utara 2016 Tourists Visit Statistics
Sulawesi Utara Province 2016. Manado, Indonesia will show an increase in foreign
tourist arrivals, especially Chinese tourist in 2016. Through this book also the qriter
tries to show the impact of the visit of Chinese tourists to hospitality in North
Sulawesi.
CHAPTER III
RESEARCH METHODOLOGY
Reference