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Applied Ergonomics 43 (2012) 1016e1025

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Applied Ergonomics
journal homepage: www.elsevier.com/locate/apergo

The effects of age on symbol comprehension in central rail hubs in Taiwan


Yung-Ching Liu*, Chin-Heng Ho
Department of Industrial Engineering and Management, National Yunlin University of Science and Technology, Douliu, Yunlin 640, Taiwan

a r t i c l e i n f o a b s t r a c t

Article history: The purpose of this study was to investigate the effects of age and symbol design features on passengers’
Received 15 April 2011 comprehension of symbols and the performance of these symbols with regard to route guidance.
Accepted 15 February 2012 In the first experiment, 30 young participants and 30 elderly participants interpreted the meanings
and rated the features of 39 symbols. Researchers collected data on each subject’s comprehension time,
Keywords: comprehension score, and feature ratings for each symbol.
Age
In the second experiment, this study used a series of photos to simulate scenarios in which passengers
Comprehension of symbols
follow symbols to arrive at their destinations. The length of time each participant required to follow his/
Central rail hub
her route and his/her errors were recorded.
Older adults experienced greater difficulty in understanding particular symbols as compared to
younger adults. Familiarity was the feature most highly correlated with comprehension of symbols and
accuracy of semantic depiction was the best predictor of behavior in following routes.
Ó 2012 Elsevier Ltd and The Ergonomics Society. All rights reserved.

1. Introduction symbols of the central rail hubs, they experience confusion and are
at a loss of what to do next. They are likely to feel even more lost in
The Taiwan High Speed Rail (THSR) was established in 2007 to central rail hubs, and can easily become more flustered. These
solve traffic problems in western Taiwan, and the Kaohsiung rapid conditions could disrupt order and be a serious issue from a safety
transit system was completed in 2008. Following the completion of perspective (Building Research Establishment for Office of the
these two transportation systems, central rail hubs, which include Deputy Prime Minister, 2006).
a railway station, a THSR station, and a rapid transit station, have The advantages of using symbols are: (a) symbols can quickly
appeared in Taiwan. Many different people pass through these communicate instructions; (b) use of symbols avoids problems
stations for different purposes. For example, local residents in the related to inadequate reading skills or linguistic unfamiliarity; and
Kaohsiung rapid transit station may actually intend to take the train (c) passengers may remember symbols better than they remember
or high speed rail, and tourists in the THSR or railway station may text (Wogalter et al., 1997). Because symbols provide a language-
intend to travel by rapid transit. Various systems of directional and free method of communicating, they can potentially be under-
informational symbols are used in these hubs to guide passengers, stood by diverse groups which vary in life experience and reading
provide them with information, and help them identify directions ability. However, studies have proved that many symbols currently
according to their travel intentions. However, not only are these in use are difficult to understand (Collins and Lerner, 1982; Davies
three systems of symbols in the central rail hubs different but many et al., 1998; Wolff and Wogalter, 1993; Lesch, 2003).
symbols have been modified and new symbols have been added. Picha et al. (1995, 1997) conducted multiple evaluations of
Because the symbols in these transportation hubs are not comprehension of different traffic symbols by more than 3000
standardized and some residents or foreign tourists may not have drivers in Texas. They found that low comprehension levels existed
seen these symbols before, comprehension of symbols in such hubs for several symbols. Paninti (1989) compared several alternative
is important for prospective users of transportation systems. It was symbols used to signify work zones, and found that symbols with
hypothesized that detailed investigation of the comprehension of good physical resemblance to what they were meant to signify
directional and informational symbols in central railway hubs was were all well understood, even when the details of these symbols
an important need. When the tourists can’t understand the were different. In contrast, when the intended message was diffi-
cult to convey symbolically, all proposed alternative symbols were
not clearly understood.
* Corresponding author. Tel.: þ886 5 5342601; fax: þ886 5 5312073.
Measurement of symbol design is based on recognition rate.
E-mail addresses: liuyc@yuntech.edu.tw, haochh1126@gmail.com (Y.-C. Liu). McDougall et al. (1999) measured characteristics of symbols or

0003-6870/$ e see front matter Ó 2012 Elsevier Ltd and The Ergonomics Society. All rights reserved.
doi:10.1016/j.apergo.2012.02.004
Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025 1017

icons according to features like familiarity, concreteness, simplicity, perceptual and cognitive abilitiesdfor example, vision and working
meaningfulness, and accuracy of semantic depiction. Ng and Chan memory. However, Al-Madani and Al-Janahi (2002) found that the
(2007) also used these same features to investigate the guess- differences between the different age groups showed that drivers
ability of traffic symbols. These features have become central in the younger age group (16e24 years) comprehend significantly
concerns in research on symbols and icons (Ng and Chan, 2008, less well than those in the older groups (35e44 and over 44 years).
2009; Chan and Ng, 2010). Familiarity indicates the frequency Ng and Chan (2008) also indicated that the poor performance of
with which icons have been encountered. Rosson (2002) also found older subjects was not evident.
that familiarity improves comprehension, a conclusion similar to In related experimentation, Dewar et al. (1994) showed 85 color
that of Ben-Bassat and Shinar (2006). Concreteness indicates the slides of standard US symbol symbols to 480 volunteer licensed
degree to which something is material and genuine. Icons or drivers from the USA and Canada. Results showed that for 39% of
symbols are concrete if they depict real objects, materials, or the symbols examined, the understanding of older drivers was
people; otherwise, they are abstract. Symbols with concrete design poorer than that of younger drivers. Regarding the remaining
are more easily understood than those with ambiguous designs symbols, no difference in comprehension with regard to age was
(Wolff and Wogalter, 1993; Foster and Afzainia, 2005; Passini et al., observed. Jones (1992) reported that a survey of older drivers in
2008; Rousek and Hallbeck, 2011). Symbols are regarded as Illinois also showed that older drivers failed to understand some
complex if they are intricate or depict a lot of detail, and simple if common traffic control signs. Shinar et al. (2003) evaluated levels of
they contain only few elements or details. Dewar (1999) noted that comprehension of highway traffic symbols used in different
complicated symbols are more difficult to comprehend compared countries, and found that “older drivers tend to do less well at
to simpler symbols. Meaningfulness refers to the degree of signif- symbol comprehension than other drivers, including novice drivers
icance viewers attribute to icons and is seen as an important and repeated violators”. Lesch (2003) examined the effectiveness of
characteristic of symbol design (Huang et al., 2002; Lin, 1992). three different training conditions to improve comprehension and
Accuracy of semantic depiction indicates how closely, accurately, remembrance of warning symbols for younger (18e35 years old)
and comprehensively the design of the symbol represents what the and older (50e67 years old) participants. Results showed that
symbol is meant to signify. although training improved participants’ accuracy and speed of
Lesch (2008) suggested that positive symbol characteristics are response on a comprehension test, the performance of older
easy to understand, and that using positive symbol characteristics participants was significantly poorer than that of younger partici-
is more effective in helping viewers to understand symbols as pants, both before (37% vs. 52% of correct answers, respectively, in
compared to symbol comprehension training. Shinar et al. (2003) the older and younger participant groups) and after training (68%
found that ‘infrequent symbols are more likely to be mis- vs. 88% of correct answers on the immediate post-test). Older
comprehended and less likely to be correctly learned’ by drivers. It participants also found it more difficult to reject incorrect meanings
was hypothesized that users identify symbols more easily if the (55% vs. 68% of correct answers). According to the abovementioned
symbols are familiar to them. Another hypothesis of this study was research, the effects of aging significantly influence comprehension
that because concrete symbols provide a direct visual aid to help of symbols, and the design of symbols in central rail hubs should
viewers comprehend the intended meaning of such depiction, take elderly adults into account.
users comprehend concrete symbols better than they do abstract The aims of this study were as follows, and two experiments
symbols. It was expected that simple symbols to be easier to were used to assess the objectives.
identify than complex symbols because complex symbols have the
potential to confuse or complicate understanding (Bruyas et al., (1) To evaluate the comprehension of symbols in Taiwanese
1998). The meaningfulness of a symbol refers to the ability of central rail hubs by two user groups of different ages;
a symbol to elicit attribution of meaning from users (Preece et al., (2) To explore the correlation between symbol design features and
1994), so researchers expected higher comprehension scores for symbol comprehension;
meaningful symbols. Higher ratings for accuracy of semantic (3) To examine the differences among participants’ symbol
depiction indicated that symbols given such ratings were clearly comprehension performance with regard to various categories
associated with the concepts they were meant to signify, and thus of symbols
should lead to higher comprehension scores. Young and Wogalter
(1990) indicated that users will better identify a symbol that
precisely communicates the semantic meaning. 2. Methods
Statistics show that 20% of the population in most developed
countries is older than 60, and that one third of the earth’s pop- 2.1. Participants
ulation will be over 60 years old by 2050 (United Nations
Population Division, 2009). In 2009, 2.45 million people (10.7% of Thirty older participants (20 males and 10 females) and thirty
the population) in Taiwan were over 65 years old (Statistical younger participants (18 males and 12 females) were recruited to
Yearbook of Interior, Taiwan, 2010), and the population of elderly participate in this study. The older participants ranged from 65 to
adults will only continue to increase. According to population 74 years old (average ¼ 67.6 years old), and the younger partici-
statistics forecast in the international database of the U.S. Census pants ranged from 23 to 30 years old (mean ¼ 26.5 years old).
Bureau, 12.3% of the population in Taiwan will be older than 65 in Because the users of these central rail hubs in real life include local
2015. The 65 þ age group represents the fastest growing age group residents and outside tourists and their demographic details reflect
in Taiwan (U.S. Census Bureau, 2010). diversity, one-third of the participants recruited for this study were
Regarding the effect of aging, past studies have indicated that local residents and the others were from other places. All partici-
the use of symbols may pose special problems for the elderly pants had never been to the central railway hub in Kaohsiung City,
(Collins and Lerner, 1982; Dewar et al., 1994; Easterby and Hakiel, Taiwan and had to pass a health screening examination which
1981; Hancock et al., 1999; Jones, 1992; Lesch, 2003; Morrell tested vision (near sightedness, farsightedness, 18/20 vision or
et al., 1990; Shinar et al., 2003; Zwaga and Boersema, 1983; Al- better), and color blindness (ability to pass the Ishihara card color
Gadhi et al., 1994; Scialfa et al., 2008). Hancock et al. (1999) indi- blindness test) (Ishihara, 1993). Each participant was paid 10 US
cated that aging is generally associated with a decline in various dollars for participating in this study.
1018 Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025

2.2. Equipment were the same as those in experiment 1 and were asked to imagine
that they were inside the central rail hub in Kaohsiung at the
This study used a Nikon COOLPIX S3 (at 800  600 resolution) to beginning. Participants were provided with a verbal description of
take the photographs. The objects in the images were modified the experiment procedure and invited to ask questions about the
with Adobe Photoshop CS. A microcomputer (PC) was used to experiment before signing a consent form. Three practice trials that
control the stimulus presentation and the images were shown on followed an introduction of the experiment were provided to the
a 17 in. color monitor at a viewing distance of approximately 60 cm. participants to practice and become familiar with Experiment 2. In
Flash software was used to develop the stimuli in both experiments each trail Participants were told to do something at the station (i.e.
and record response time, and Microsoft PowerPoint was used to buy a ticket) or use specific public facilities (i.e. car park, or toilet),
display the symbols while participants evaluated the individual and then participants pressed the “Space” key to begin the trial and
features of each symbol. searched for and followed directional signs in the photos. Partici-
pants controlled the direction of their routes using the up, down,
2.3. Experiment 1: comprehension of symbols and evaluation of left, and right keys of the keyboard. If participants selected the
symbol features correct route from directional signs in a photo, then a photo with
related directional signs appeared on the screen; if the wrong route
Thirty-nine directional symbols collected from the central rail was selected from the first photo, the photo that appeared would be
hub in Kaohsiung City, Taiwan were used in this study. The symbols one without any symbols, thereby indicating to the participant that
in central rail hubs collected in the study help passengers identify he/she was lost, and he/she would then need to return to the first
directions and provide them with information, and were divided photo and make another selection for the route to take. When
into the symbols from the Taiwan High Speed Rail (THSR), Kaoh- participants had responded with five continuously correct direc-
siung rapid transit, and railway stations. Five traffic signs used in tional choices, the trial ended.
Taiwan were utilized for practice trials prior to testing participants Thirty-nine directional route scenarios with guidance symbols
with the 39 symbols. Flash software was used to develop the were developed using Flash software. The length of time each
stimuli for symbol comprehension and record the length of participant spent to follow routes and the number of errors (wrong
response time each participant required when identifying symbols. direction) was recorded in each trial. The number of errors for
All the symbols were shown in 7 cm  7 cm squares with no a particular trial meant the number of times participants selected
boundaries and depicted at the centre of the computer screen using the wrong route.
Flash software. Participants viewed the symbols at a distance of
60 cm (subtending 6.67 ) from the screen. All participants pressed 2.5. Procedure
the “Space” key to begin the trial, after which the symbols began to
appear on the screen. Participants were required to view and Within the first 15 min of the trial, participants completed
conceptually grasp the symbol and then press the “Space” key again a consent form and undertook a health screening examination
to stop the display of stimuli. Verbal icons in Chinese to describe the consisting of a formal vision test and color blindness test. Before
meaning of symbols were used, and the responses of participants commencement of the formal experiment, five traffic signs used in
were recorded by a recorder. The responses of participants to each Taiwan were used for practice trials. Each participant completed 39
symbol were classified into one of the following three categories symbol comprehension trials in random order. Next, participants
measuring accuracy: Correct and complete (coded as þ2), partially were given brief instructions for evaluating and rating symbol
correct (e.g. “car park No. 1”, instead of “car park”dcoded as þ1), or features. Participants subjectively rated each symbol according to
incorrect (e.g. “tickets”, instead of “convenience store”dcoded as familiarity, concreteness, simplicity, meaningfulness, and accuracy
0). Two researchers used this guide in scoring the comprehension of semantic depiction.
test, and the average comprehension score of each participant for One week from Experiment 1, each participant was asked to
each symbol was calculated. participate in Experiment 2, which involved various scenarios of
Additionally, participants filled out an evaluation sheet for following directional signs or symbols. After being briefed about
symbol features. This evaluation sheet allowed participants to rate this experiment and participating in five practice trials, participants
symbol features and was selected from the research of Ng and Chan completed 39 trial scenarios in random order.
(2007). Participants were instructed about the rating instructions
and the meanings of the terms familiarity, concreteness, simplicity, 2.6. Data collection and analysis
meaningfulness, and accuracy of semantic depiction, and three
additional symbols were provided to familiarize them with the Researchers collected data on each subject’s comprehension
rating symbol feature at the beginning of the symbol feature time, comprehension score, and feature ratings for each symbol in
evaluation. Participants were asked to subjectively rate the famil- experiment 1; and the length of time each participant spent to
iarity (0 ¼ very unfamiliar, 100 ¼ very familiar), concreteness follow his/her route and the number of errors were recorded in
(0 ¼ clearly abstract, 100 ¼ clearly concrete), simplicity (0 ¼ very experiment 2. Data collected for this present study were analyzed
complex, 100 ¼ very simple), meaningfulness (0 ¼ completely by means of four types of analyses. First, reliability analysis was
meaningless, 100 ¼ completely meaningful), and accuracy of used to examine the internal consistency in measuring compre-
semantic depiction (0 ¼ very weakly related, 100 ¼ very strongly hension rates of the symbols’ features. The second kind of analysis
related) for each of the 39 symbols. These symbols were presented investigated some of the differences in symbol comprehension
on the computer screen using Microsoft PowerPoint. among the 39 symbols. Cluster analysis was used to classify the
categories of symbol comprehension in this study, and Ward’s
2.4. Experiment 2: scenarios of following directional signs method was used to conduct clustering. In order to examine the
effects of age, the third kind of analysis involved a series of T-tests to
This study also used a series of photos, taken from inside the assess variations in symbol comprehension and other elements of
central railway hub in Kaohsiung City, to build various scenarios. performance as a function of age. The purpose of the fourth type of
Flash software was used to simulate scenarios in which passengers analysis was to identify the correlation, among both elderly and
followed guide signs to arrive at arranged destinations. Participants younger participants, between symbol comprehension and related
Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025 1019

Fig. 1. Process of testing symbol comprehension: (a) please press SPACE bar to start the experiment; (b) Viewing and comprehension of symbol; and (c) Verbal answer indicating
perceived meaning of symbol.

elements of performance and symbol features. Canonical correla- required to follow routes and number of errors). The 39 symbols
tion analysis was utilized to examine the relationship between included 26 well-designed symbols,10 poorly-designed symbols, and
symbol features and symbol comprehension performance. 3 easy to misunderstand symbols. Table 1 illustrates the performance
of participants in the three symbol categories. Table 2 presents
3. Results respective comprehension rates for each of the 39 symbols, and Fig. 3
shows the symbol features in each symbol category.
3.1. Categories of symbols
3.2. Differences between age groups with regard to symbol
In experiment 1, the Standard Cronbach alpha of 0.929 reflected comprehension performance and evaluation of features
a high internal consistency in the feature ratings for each symbol.
Experimental results showed significant differences among symbol According to the data scale, ManneWhitney U test which is
comprehension, with some symbols being fully understood by most a nonparametric statistical measure was used to evaluate age
respondents, and others being either misunderstand or not fully effects on comprehension scores, number of errors, and symbol
understood by 80% or more of the respondents in a fairly uniform features in three symbol categories. Highly significant differences
manner in both groups. However, the error patterns were not the were found in symbol comprehension and related elements of
same for all symbols. In a very few cases, poorer comprehension performance between the two groups of participants.
performance was due to partially correct answers; however, the The results of a classification of symbols into symbol compre-
most common errors were due to unknown or misunderstood hension categories based on participant performance were
meanings. For example, the symbol “Kaohsiung Rapid Transit” different for each age group. Results indicated that the average
reaction time for symbol comprehension, average comprehension
( ) might be misunderstood as Kaohsiung Rail Train Station.
score, average time required to follow routes, and average number
Cluster analysis methods were used to classify the categories of of errors (all p-value <0.05) were significantly different between
symbol comprehension in this study, and Ward’s method of cluster the two groups, and that the performance of older participants was
analysis was used to conduct clustering. The screen plot in Figs.1 and poorer than that of younger participants in three symbol compre-
2 was examined to determine the number of categories in this study. hension categories. Regardless of any symbol comprehension
The difference coefficient tended to level off after the first three category, the responses of young participants were faster and more
clusters; thus, this study set three cluster criterions. accurate (Well-designed symbols: avg. response time ¼ 4.530 s,
The three categories of symbols examined were well-designed avg. comprehension score ¼ 1.817; poorly-designed symbols: avg.
symbols (optimal performance), poorly-designed symbols (gener- response time ¼ 7.343 s, avg. comprehension score ¼ 0.437; easy to
ating longest response time and poorest comprehension scores), and misunderstand symbols: avg. response time ¼ 6.167 s, avg.
symbols easy to misunderstand (average response time but low comprehension score ¼ 0.48) regarding symbol comprehension,
comprehension score, as well as significantly poorer scores on time and younger participants were also able to search for and deter-
mine the correct directional symbols more rapidly and smoothly
(Well-designed symbols: avg. time required to follow
routes ¼ 8.063 , avg. number of errors ¼ 0.096; poorly-designed
symbols: avg. time required to follow routes ¼ 10.181 s, avg.
number of errors ¼ 0.278; easy to misunderstand symbols: avg.

Table 1
Participant performance in the three symbol categories.

Symbol categories Avg. Avg. Avg. time required Avg. number


response comprehension to follow routes (s) of errors
time (s) score
Well-designed 6.222 1.708 9.688 0.257
Poorly-designed 10.671 0.306 12.487 1.171
Fig. 2. Screen plot of cluster analysis. Screen plot was examined to determine the
Easy to 7.933 0.323 24.493 3.640
number of categories. The difference coefficient tended to level off after the first three
misunderstand
clusters.
1020 Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025

Table 2
Respective comprehension rates for each of the 39 symbols.

Well-designed symbols Familiarity Concreteness Simplicity Meaningfulness Accuracy of semantic


depiction

Public telephone 95.08 87.25 92.17 97.58 92.92

Elevator 89 83.15 87.25 92.235 93.185

Toilet 98.92 97.085 96.585 97.75 98.08

Refreshments 88.58 72.75 80.75 86.085 74.335

Service counter 47.415 45.085 82.085 75.75 71.5

Bus stop 68.815 84.415 83.5 88.67 89.33

Car parking 95.5 94.915 95.415 95.92 96.25

High speed rail station 77 82.665 83.665 85.25 85.335

Nursery room 83.4 89.635 83.585 90.58 90.23

Rapid transit station 53.5 65.5 69.165 66.335 66.17

Elevator 87.22 88.985 88.75 95.665 92.08

Rail Train Station 74.17 82.415 83.415 86.58 89.165

Health Care Room 63.335 61.085 70.335 66.415 63.085

Toilet 94.915 93.25 93.5 93.33 95.415

Police 51.085 60.585 76.33 70.75 69.335

Elevator 91.4 91.33 92.33 93.65 92.98

First car park 85.92 88.75 93.5 91.58 94

High speed rail station 84.335 81 83.65 85.665 83.5

Taxi pickup area 92.47 87.25 94.965 94.715 94.165

Toilet 97.92 94.835 94.585 96.25 96


Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025 1021

Table 2 (continued )

Well-designed symbols Familiarity Concreteness Simplicity Meaningfulness Accuracy of semantic


depiction

Breastfeeding room 84.315 91.465 91.33 93.415 92.715

Service counter 52.83 56.915 81.915 84.17 78.25

Motorcycle parking 94.15 96.15 95.15 95.985 97

Escalator 83.355 87.37 83.56 90.155 87.915

Disabled facility 84.845 88.725 94.94 92.04 89.57

Motorcycle parking 91.835 88.9 87 94.98 94.75

Poorly-designed symbols Familiarity Concreteness Simplicity Meaningfulness Accuracy of semantic


depiction

Shuttle services 29.665 38.67 63 45.835 33.5

Rest room 36.33 42.5 57.75 60.165 57.5

Ticket vending machine 33.335 45.585 56.42 54.17 53.665

Kiss and ride 42.835 64.08 66.415 72.415 69.25

Tickets 23.585 38.585 58.835 46.165 47.92

Car rental 34.665 35.165 62.5 42.25 46.335

Ticket barrier 32.5 53.75 69.9 63.415 64.58

MPS liaison section 30.915 50.75 75.5 72.83 68.585

Travel services 46.75 61.17 64.915 61.17 61.08

Ticket vending machine 42.5 55.565 68.635 70.4 67.235

Easy to misunderstand symbols Familiarity Concreteness Simplicity Meaningfulness Accuracy of semantic


depiction

Kaohsiung rapid transit 30 22.165 65.165 43.835 37.42

Rail train station 47.665 50.08 58.22 61.5 53.83

Platform 35.5 28.25 52.835 30.915 23.915


1022 Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025

Familiarity Table 5 illustrates the canonical loadings for the two significant
100 canonical functions associated with both data sets. Variables with
an absolute canonical loading value exceeding 0.5 indicate high
50 correlation between the variable and the canonical variable (c). The
Semanic distance Concreteness
canonical variate c1 explained 90.9% of the variance of all symbol
0
features, and the canonical variate c2 explained 5.6% of the variance
of all symbol features. Regarding symbol comprehension and
route-following performance, the canonical variate h1 explained
Meaningfulness Complexity
61.1% of the variance of all performances, and the canonical variate
h2 explained 26.0% of the variance of all performances. The two
redundancy coefficients of participant performance were 0.581 and
0.110, respectively. This indicates that the canonical variates c1, c2
Well-designed Bad-designed Misunderstood composed of symbol features explained almost 70% of the variance
of all performances.
Fig. 3. Radar diagram of the three symbol categories.
Regarding evaluation of symbol features, the five features of
familiarity, concreteness, simplicity, meaningfulness, and accuracy
time required to follow routes ¼ 18.397 s, avg. number of
of semantic depiction in the first canonical function were highly
errors ¼ 1.39) compared to older participants (Well-designed
positively correlated with canonical variate c1, and the canonical
symbols: avg. response time ¼ 7.914 s, avg. comprehension
loadings were 0.992, 0.952, 0.950, 0.942, and 0.930, respectively. In
score ¼ 1.599, avg. time required to follow route ¼ 11.312 s, and avg.
the second canonical function, accuracy of semantic depiction was
number of errors ¼ 0.418; poorly-designed symbols: avg. response
negatively correlated with canonical variate c2, and the canonical
time ¼ 13.998 s, avg. comprehension score ¼ 0.176, avg. time
loading was 0.561.
required to follow route ¼ 14.793 s, and avg. number of
Regarding symbol comprehension performance, in the first
errors ¼ 2.063; easy to misunderstand symbols: avg. response
canonical function, average response time, average comprehension
time ¼ 9.7 s, avg. comprehension score ¼ 0.167, avg. time required
score, average time required to follow routes, and average number
to follow route ¼ 30.59 s, and avg. number of errors ¼ 5.89).
of errors were either highly positively or negatively correlated with
However, the ratio of older to younger participants implied the
the canonical variate h1, and the canonical loadings were 0.764,
performances of older participants decreased more greatly than
0.987, 0.599, and 0.726, respectively. In the second canonical
those of younger ones in the “poorly-designed” symbol category,
function, only time required to follow routes and number of errors
and comprehension scores of the older participants declined more
were highly positively correlated with canonical variate h2, the
greatly than those of the younger participants in the “easy to
canonical loadings were 0.800 and 0.592, respectively.
misunderstand” symbol category, as shown in Table 3. The results
The results of canonical correlation analysis indicated a higher
also show the differences in comprehension performance between
evaluation of symbol features, thus implying better participant
the two groups significantly influenced time required to follow
performance, especially in terms of symbol comprehension scores.
routes in the “easy to misunderstand” symbol category.
Familiarity had the highest correlation with symbol comprehension
Regarding symbol features, this study used ManneWhitney U
performance. This result implies designing symbols that users are
test to examine the age effect, and the different symbol categories
familiar with, which would help users in comprehending these
also showed differences in evaluation of symbol features between
symbols promptly. Additionally, lower scores in terms of accuracy
the two participant groups (Table 4). In the “well-designed” symbol
of semantic depiction resulted in increased time required to follow
category, the differences in each features evaluation between the
routes and a higher number of errors. This result implies that users
two groups were not highly significant, and no significant differ-
would likely be lost in central rail hubs due to lower accuracy of
ence appeared in familiarity and accuracy of semantic depiction.
semantic depiction for symbols in genuine circumstances. The
However, older participants reported less familiarity than young
designers should try to design symbols that users are familiar with
participants in the categories of “poorly-designed” (U ¼ 283.00, p-
and, in particular, have a higher accuracy of semantic depiction.
value ¼ 0.013) and “easy to misunderstand” symbols (U ¼ 202.50,
p-value ¼ 0.000). Older participants reported less accuracy of
semantic depiction than young participants in the category of 4. Discussion and conclusions
“poorly-designed” symbols as well (U ¼ 256.50, p-value ¼ 0.004).
The cluster analysis method was applied to classify symbols into
3.3. Correlation between symbol features and symbol symbol comprehension categories. Results indicated that 33.33% of
comprehension performance directional symbols in central railway hubs were difficult to
comprehend or easy to misunderstand for both older and younger
Canonical correlation analysis was utilized to examine the adults. Average response time for poorly-designed symbols was
relationship between symbol features and symbol comprehension longer than that for easy to misunderstand symbols. However, easy
performance. Results of the analysis are shown in Table 5. to misunderstand symbols resulted in increased time required to

Table 3
Symbol comprehension performance in three categories between two age groups.

Well-designed symbols Poorly-designed symbols Easy to misunderstand symbols

Older Younger Ratioa Older Younger Ratio Older Younger Ratio


Avg. response time (s) 7.914 4.530 1.747 13.998 7.343 1.906 9.7 6.167 1.573
Avg. comprehension score 1.599 1.817 0.880 0.176 0.437 0.402 0.167 0.48 0.347
Avg. time required to follow route(s) 11.312 8.063 1.403 14.793 10.181 1.453 30.59 18.397 1.663
Avg. number of errors 0.418 0.096 4.352 2.063 0.278 7.421 5.89 1.39 4.237
a
Ratio ¼ performance of older participant group/performance of younger participant group.
Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025 1023

Table 4
Evaluation of symbol features in three symbol categories between two age groups by ManneWhitney test.

Familiarity Concreteness Simplicity Meaningfulness Accuracy of semantic


depiction
Well designed Older 81.827 80.263 88.750 90.468 87.807
Younger 80.581 84.465 85.052 86.571 86.598
p-value 0.539 0.041 0.016 0.001 0.327
Poorly-designed Older 29.216 47.284 70.05 67.233 60.1
Younger 41.4 49.88 58.724 50.53 53.83
p-value 0.013 0.307 0.000 0.000 0.004
Easy to misunderstand Older 29.22 28.5 60.223 47.887 36.443
Younger 46.223 38.497 57.257 42.947 40.333
p-value 0.000 0.038 0.730 0.123 0.219

follow routes and number of errors as compared to poorly-designed architecture, spaces and interiors of the institution, henceforth
symbols. These results indicated that tourists are more confused by tourists and passengers will be more familiar with the symbols.
easy to misunderstand symbols than poorly-designed symbols in Past research has indicated that many symbols are poorly
central railway hubs, and this could cause them to get lost. understood and may pose particular difficulty to the elderly (Collins
The three easy to misunderstand symbols indicated Kaohsiung and Lerner, 1982; Dewar et al., 1994; Easterby and Hakiel, 1981;
Hancock et al., 1999; Jones, 1992; Lesch, 2003; Morrell et al., 1990;
Rapid Transit ( ), a platform at a high speed rail station ( ),
Shinar et al., 2003; Zwaga and Boersema, 1983; Al-Gadhi et al.,
and direction of the rail train ( ). In genuine circumstances, the 1994). This study provided additional evidence that older adults
experience greater difficulty in understanding particular symbols
symbol ( ) is arranged with “platform” in Chinese words inside as compared to younger adults and that older adults as a group
merit particular attention in symbol design.
central rail hubs, and most passengers could arrive to platform
Older participants performed much more poorly than younger
successfully. However, the foreign tourists and few older passen-
participants, obtaining a comprehension score of only 1.0248 in
gers don’t understand the meaning in Chinese words, so this
symbols comprehension as compared to the comprehension score
symbol is misunderstood easily. Personnel in related railway
of 1.4607 obtained by younger participants. The older participants
departments should consider modifying the symbol to be the
possibly preferred to restrict themselves to familiar environments
symbol with concrete platform. When meeting Kaohsiung Rapid
and thus were unfamiliar with these directional symbols from
Transit ( ), most participants imagined Kaohsiung rail train central railway hubs. Some of the symbols are also likely to be used
for the first time today, so the elderly participants had never
station, rather than Kaohsiung Rapid Transit. The results showed
learned them. This supposition is supported by the findings of
most participants were more familiar with Kaohsiung Rail Train
Lajunen et al. (1996) which indicated that traffic signs introduced
Station than Kaohsiung Rapid Transit. They also misunderstood the
after elderly drivers obtained their licenses were less familiar to
meaning of the rail train station’s logo ( ) to other meanings them than previously existing signs.
(e.g. office etc.). The phenomenon implied corporate identities of Previous studies have also found that older adults have
both transportation systems needed to be strengthened. The idea of reduced visual processing speed and visual attention (Batchelder
a corporate identity integrates the look and feel of designs and et al., 2004; Caird et al., 2005; Ho et al., 2001). The findings of
communications, along with the corporation’s behavior, including experiment 2 were consistent with those of previous studies
logos, corporate colors, uniforms etc. It is an easily recognizable which indicated that older passengers required more time to
sign because of an increased sense of familiarity due to a well- arrive at arranged destinations. Older participants often spent
designed corporation’s logo (Gregg, 2003). The result showed that more time to search directional signs in the photos than younger
the corporate logos of both transportation systems were not clear participants, and were dull for a few seconds by getting lost.
enough to make users familiar. Signs in related transportation Furthermore, older participants’ physiological movements were
systems need to be strengthened by the corporate identity, to fit the slowed down by age. The results obviously showed poor visual

Table 5
Canonical correlation analysis results.

Independent variable Canonical loadings Dependent variable Canonical loadings

c1 c2 c3 c4 h1 h2 h3 h4
Familiarity 0.992a 0.087 0.007 0.019 Avg. response time 0.764a 0.223 0.601 0.074
Concreteness 0.952a 0.185 0.172 0.051 Avg. score of comprehension 0.987a 0.012 0.150 0.060
Simplicity 0.950a 0.169 0.043 0.106 Avg. time required to follow routes 0.599a 0.800a 0.004 0.016
Meaningfulness 0.942a 0.279 0.012 0.176 Avg. number of errors 0.726a 0.592a 0.141 0.319
Accuracy of semantic depiction 0.930a 0.561a 0.029 0.054
Proportion of variance 90.9 5.6 0.7 1.0 Proportion of variance % 61.1 26.0 10.1 2.8
Redundancy coefficient 0.864 0.024 0.000 0.000 Redundancy coefficient 0.581 0.110 0.003 0.000

Canonical Correlation rib 0.975 0.650 0.183 0.070


Eigenvalue rib 0.951 0.423 0.033 0.004
Significant p 0.000 0.040 0.972 0.921
a
Absolute value of canonical loadings >0.5.
b
ri is the index of canonical correlation. i ¼ 1,2,3,4.
1024 Y.-C. Liu, C.-H. Ho / Applied Ergonomics 43 (2012) 1016e1025

searching ability, longer information processing time, and The design of directional and informational signs involves the
motoric slowing have led to slower destination arrival time for concept of repetitive reinforcement. Signs designed with both text
older adults. Results also indicated that well-designed symbols descriptions and icons/pictures would improve user recognition
improved information processing ability and time required to ability (Wiseman et al., 1985) and significantly enhance user
follow routes, particularly for older participants. Older partici- comprehension (Wolff and Wogalter, 1998; Scialfa et al., 2008). In
pants rated lower familiarity and lower accuracy of semantic addition, the findings of this study provide beneficial recommen-
depiction as being greater challenges than younger participants dations to design new interactive signs. An interactive sign such as
in the categories of “poorly-designed” and “easy to misunder- a warning sign is a sign that reacts to the behavior of users and
stand” symbols. This result indicates that practitioners in their presents a corresponding meaning. The designers should use
application of ergonomic principles and practices pay attention to a familiar component in real life as a principal element of an
familiarity and accuracy of semantic depiction of elderly-friendly interactive sign, and consider the semantic distance between
symbols when designing. symbol and meaning. This would lead to users comprehending the
Canonical correlation analysis demonstrated that higher ratings meaning of the interactive sign clearly and responding rapidly
of symbol features implied better symbol comprehension and when they encounter it.
performance in following routes. Lower ratings of accuracy of In conclusion, this study demonstrated that age and symbol
semantic depiction resulted in increased time required to follow features are factors of influence in effective communication
routes and number of errors. Canonical correlation analysis through symbols in public transportation systems. We suggest that
explained almost 70% of variance among the features of familiarity, training in symbol comprehension or material articulating symbol
concreteness, simplicity, meaningfulness, and accuracy of semantic meaning be provided to residents or tourists, especially older
depiction. All five features were highly positively correlated (all adults. This would improve the usefulness of these symbols and
correlations >0.9) with canonical variates. Past research has indi- satisfaction rate of passengers regarding the use of such icons, as
cated that familiarity, concreteness, simplicity, meaningfulness, well as avoid wasted time due to misunderstanding of confusion of
and accuracy of semantic depiction affect comprehension and symbol meaning.
guessability of symbols (Lin, 1992; Wolff and Wogalter, 1993;
Dewar, 1999; McDougall et al., 1999; Huang et al., 2002; Rosson,
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