Executive Summary

Ianka-eo is a startup beauty care company offering simple blends of essential oils
for the faces of both men and women of all ages. Following strategically planned
marketing channels, Ianka-eo will receive purchase orders from customers and
deliver them to customers using delivery services. The area in which Ianka-eo
looks to operate has an ample potential customer base to support the sales and
generate the required revenue. The area also has good proximity to delivery
services such as Royal Mail whose main focus is on beauty care products.
The management team is highly experienced in beauty care, sales, customer
service, and business management. The management team looks to grow the
company’s revenue year on year. Ianka-eo recognizes the intense competition in
the cosmetic industry. Staying attentive to the business plan, focusing on quality
product deliveries, marketing, customer relationship, and market needs will
improve its competitive advantage in the industry. Ianka-eo strives to provide
high quality, hand-blended beauty solutions to customers.
The purpose of this plan is to secure create a strategy for Ianka-eo that will
increase its revenues annually and simultaneously grow assets. Overall, this
business plan will provide an in-depth understanding of the company, along with
a plan for growth in the future.