Peaceful restaurant

Content

1.0 Executive Summary

o 1.1 Added Value.

o 1.2 Keys to Success
o 1.3 Objectives

2.0 Company Summary

o 2.1 Start- Up Summary.

o 2.2 Location.
o 2.3 The form and financing.
o 2.4 Management.
o 2.5 Kitchen cost Control.
o 2.6 Lay out.
o 2.7 Internal and External Relation.
o 2.8 Risk Analysis.

3.0 Product and Service

o 3.1 Product.
o 3.2 Gift Box.
o 3.3 Service.

4.0 Market Analysis Summary

o 4.1 Industry Analysis.

o 4.2 PEST Analysis.
o 4.3 SWOT Analysis.
o 4.4 Competitors.
o 4.5 Supplier
o 4.6 Product Positioning.
o 4.7 Marketing Strategy.
o 4.8 Advertisement.
o 4.9 Market Segmentation.

5.0 Strategy and Implementation summary

o 5.1 Sales Strategy.

o 5.2 Competitive Strategy.
o 5.3 Integration Strategy.
o 5.4 Franchise.
o 5.5 Relationship Marketing.
o 5.6 Strategic Alliance.

6.0 Management Summary

o 6.1 Promotion Plan.

o 6.2 Basic Management Principal.
o 6.3 Mechanism of Employee Training.
o 6.4 Mechanism of allocating Employee.
 o 6.5 Motivation Mechanism.
o 6.6 Performance Appraisal.
o 6.7 Appraisal.
o 6.8 Appraisal Content.

7.0 Financial Plan.

o 7.1 Important Assumption.

o 7.2 Break –even Analysis.
o 7.3 Projected Profit and Loss.
o 7.4 Projected Cash Flow.

8.0 Conclusion
1.0 Executive summery

It is a privately-owned fast-food restaurant which is positioned at Boroindara more, Chapai

Nawabganj. This is our creative approach to build an image to the customer for the long run business
operation in future in restaurant sector. We will provide a combination of quality and tasty food at
value pricing, with fun packaging and corporate atmosphere.

Our restaurant will serve tasty and quality of foods with customized option on demand. We will
provide entertaining environment for the students and cool environment for corporate customer
and personal meeting

1.1 Mission

Our mission is to serve tasty and quality food with reasonable price. Beside this we focus on
customer satisfaction by providing them a great place for entertainment and leisure

Location

The most important part for a fast-food restaurant is to decide the perfect place. Location depends
on target customer and availability of customer. For our restaurant we chose Boroindara more,
Chapai Nawabganj. This is one of the premium places in Chapai Nawabganj city. Here many people
come and stay for their professional purpose. Most of the people come here are used to have Fast
Food for their lunch and dinner.

 There are Private University campuses

 There are many Banks around
 There are many corporate and private offices
 There are lots of residential buildings around
1.2 Key to success

 Build a unique, innovative, and customized menu for the customer.

 Reasonable price and lower than competitors.
 Must analyse competitors’ price to keep low price than them.
 Continuous greetings with loyal customer through SMS.
 Always serve quality and fresh food.
 Keep the restaurant clean and customer friendly.
 Continuous promotional activities.
 Service with smile.

Objectives

1. Open the first flora house in Chapai Nawabganj. (2022-2023)

2. Go on promotion. (2023-2024)

3. Keep improving original restaurant, increasing the sales and net margin. (2024-2026)

5. Become a well- known brand, reaching the target of net margin. (2026-2027)
6. Expand the restaurant to the other regions. (2026-2027)

Products and services

We will offer different menus of food and beverages with a unique image. We'll follow three ways to
sell our products; Restaurant table service, take-out from our restaurant and university, home or
office delivery
2.1 Start- up summery

Start up

Requirements Unit: TK

Start-up Expense

Legal 10,000

Rent 7,000

Facilities 50,000

Marketing sales and promotion 12,000

License 5,000

Other 50,000

Total Start-up Expense 134,000

Cash Required

Start-up Inventory 50,000

Other Current Assets 50,000

Long-term Assets 20,000

Total Assets 120,000

Total Requirements 240,000

Start-up Funding Unit: TK

Start-up Expense to fund 134,000

Start-up Assets to fund 120,000

Total Funding Required 240,000

Assets

Non-cash Assets from start-up 0

Cash Requirements from Start-up 120,000

Additional Cash Raised 0

Cash Balance on Starting Date 120000

Total Assets 120,000

Liabilities and Capital

Liabilities

Current Borrowing

Long- term Liabilities 50,000

Accounts payable (outstanding Bills)

Other- Current Liabilities (Interest- free)

Total Liabilities 0

Capital

Planned Investment

Parents 100,000

Other 0

Additional Investment Requirement 0

Total planned Investment 100,000

Start- up Expenses 134,000

Total Capital 31,000

Total Capital and liabilities 120,000

Total Funding 285,000