VALIDEZ Y

CONFIABILIDAD
CUESTIONARIOS
CLAVE IM DE OPINIÓN
ASIGNAR UN VALOR…
 CRITERIOS

01 02

CUALITATIVO CUANTITATIVO
QUÉ ES EL CRITERIO CUALITATIVO?

Objetividad de juicio de hecho y

valor en el que un instrumento en
verdad mide la variable que se
busca medir. WP.
CRITERIOS
 DEFINITION OF CONCEPTS

MIDE LO QUE SE DEBE MEDIR

MERCURY SATURN MARS VENUS

PATRÓN DE MEDIDA
It’s the closest It’s the ringed Despite being Venus has a
planet to the Sun one, composed red, Mars is beautiful name
and the smallest mostly of actually a cold and is the second
one in our Solar hydrogen and place. It’s full of planet from
System helium iron oxide dust the Sun
SERVICIO AL CLIENTE CON SUS DIMENSIONES Y PD
ALTERNATIVAS CUALITATIVAS
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE 1

Task 1

Task 2
CRITERIO CUANTITATIVO
CONSISTENCIA
INTERNA

COEFICIENTE ALFA DE
CRONBACH
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Gracias su participación
Wilian Enrique Pilco Mosquera PhD
DOCENTE ESPOCH -
MERCADOTECNIA