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Chanel Management Decision
Managing
Managing Motivating
Motivating
Cultivating and overseeing relationships with Inspire your channel partners to perform at
suitable channel partners their best.

Evaluating
Evaluating
On the basis of their sales, inventory level,
service support,...
MARKETING LOGISTIC AND
Inventory
Inventory
SUPPLY CHANIN
Transportation
Transportation
picture
Warehousing
Warehousing management
management

MANAGEMENT

a
What is reviewing in
business?
 Such as: changes in your
market. new and emerging
services. changes in your
customers' needs. external
factors such as the economy,
imports and new technology.
bussiness?
 Providing services and
products,
 Relating to the employee
recruitment process,
including without limitation,
the making of hiring
decisions
Application and cases
 Definition
 Definition
 Applicat
 Applicat Cases
Cases
ion
ion
Refer to any software Provides justification for
used by an organization undertaking a project,
to support its business programme or portfolio.
processes,
 “This is a quote, words full of
wisdom that someone important
said and that can inspire the
reader”
—Someone Famous
A picture is worth a thousand words
 Consumer behavior

Purchase
Purchasedecision
decision

Performance
Performance User
Userexperience
experience
Consumer
Consumer
behavior
behavior
Conformity
Conformity Brand
Brandloyalty
loyalty

Brand
Brandswitching
switching Affect
Affect
98,300,000
9h 55m 23s
Jupiter’s
Jupiter’s rotation
rotation period
period

333,000
The
The Sun’s
Sun’s mass
mass compared
compared to
to Earth’s
Earth’s

386,000 km
The
The distance
distance between
between Earth
Earth and
and the
the Moon
Moon
 A picture always
reinforces
the concept
Images reveal large amounts of data, so remember: use an
image instead of a long text. Your audience will appreciate it
 Let’s show some percentages
25%
25% 50%
50% 75%
75%

Mercury
Mercury Venus
Venus Mars
Mars
Mercury is the closest planet to Venus has a beautiful name and Despite being red, Mars is
the Sun and the smallest one of is the second planet from the actually a cold place. It’s full of
them all Sun iron oxide dust
 Cost of marketing actions
Marketing action Duration Cost Mars
Mars
Action 1 1 week $500 Despite being red, Mars is actually a cold place. It’s full of
iron oxide dust, which gives the planet its reddish cast, and
Action 2 15 days $1,000 it’s made of basalt

Action 3 1 month $2,000 Jupiter

Jupiter
Action 4 3 months $10,000 Jupiter is a gas giant and the biggest planet in the Solar
System. It's the fourth-brightest object in the night sky and
Action 5 2 months $8,000 was named after a god

Action 6 2 days $200

Action 7 1 week $500

 Benefits of each phase
30%
30% 20%
20%
Phase 1 Phase 2
Despite being red, Mars is Neptune is the farthest planet
actually a cold place from the Sun

10%
10% 40%
40%
Phase 3 Phase 4
Earth is the third planet from the Jupiter is the biggest planet in
Sun the Solar System

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Types of consumer behavior
High involvement Low involvement

Significant
Variety-seeking
Variety-seeking buying
buying
differences between Complex
Complex buying
buying behavior
behavior
brands
behavior
behavior

Few differences Dissonance-reducing

Dissonance-reducing Habitual
Habitual buying
buying behavior
behavior
between brands buying
buying behavior
behavior
 Computer
mockup
You can replace the image on the screen with your
own work. Just right-click on it and select “Replace
image”
Tablet mockup
You can replace the image on the screen with your
own work. Just right-click on it and select “Replace
image”
 Phone mockup
You can replace the image on the screen with your
own work. Just right-click on it and select “Replace
image”
Rethinking the marketing funnel
OLD: Broadcast NEW: Customer networks

TV, radio, out-of-door Search, buzz, blogs

Direct mail, brochure Online researches, user reviews

Product test, comparison Social networks, local search

In-store purchase Group discounts, purchase online

Reward points Reviews, links, likes

 This is a map
65%
Mars
Mars
Mars is very cold

35%
Mercury
Mercury
Mercury is small

Follow the link in the map to modify its data and then paste the new one here. For more info, click here
 A timeline always works well

Phase
Phase 11 Phase
Phase 22 Phase
Phase 33 Phase
Phase 44
Despite being red, Mercury is the Saturn is a gas giant Jupiter is the
Mars is a cold place closest planet to the and has several biggest planet of
Sun rings them all

Mars
Mars
Despite being red, Mars is
actually a cold place. It’s full of
iron oxide dust, which gives the
planet its reddish cast
Earth
Earth
Earth is the third planet from
the Sun and the only one in the
Solar System that harbors life.
We all live on this planet
Infographics are useful
Neptune
Neptune
Neptune is the farthest planet
Consumer from the Sun. It’s also the
fourth largest planet by
Behavior in diameter in the Solar System
Marketing
Jupiter
Jupiter
Jupiter is a gas giant and the
biggest planet in the Solar
System. It’s the fourth-brightest
object in the night sky
 The exchange process
Buyer
Buyer
Needs, wants
Buyer
Buyer value
value Seller
Seller value
value
● Money ● Product
● Time ● Service
● Credit ● Experience
Needs, wants

Seller
Seller
 Use tables to represent data
Team A Team B Team C Team D Team E Team F

Mercury XX XX XX XX XX XX

Mars XX XX XX XX XX XX

Saturn XX XX XX XX XX XX

Venus XX XX XX XX XX XX

Jupiter XX XX XX XX XX XX

Earth XX XX XX XX XX XX

Neptune XX XX XX XX XX XX
 You can use this graph
Neptune
Neptune
Neptune is the farthest planet from
the Sun. It’s also the fourth-largest
planet by diameter in the Solar
System

Jupiter
Jupiter
Jupiter is a gas giant and the biggest
planet in the Solar System. It was
named after the Roman god of the
skies

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Our team

Charles
Charles Hill
Hill Mariah
Mariah Harrison
Harrison
You can speak a bit about this You can speak a bit about this
person here person here
 Thanks!
Do you have any questions?
youremail@freepik.com
+34 654 321 432
yourwebsite.com

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