ICPR Strategy

Immediate needs

● Setup following coms with ICPR

○ Content creation/reactive new ideas
○ Channels/groups to leverage within crypto
■ /r
■ Bitcoin talk forums
■ Discord channels
■ Facebook groups
■ Telegram channels

● Set up the following documents with ICPR

○ Googles sheet
■ Channel recommendations

● Brand Guidelines Eathan

○ Colours
○ Brand Assets
○ Fonts

● Brand tone of voice Eathan

○ General FAQ for community management

● Team intro to loomly by Janica for Beau & Tim

Set up a roadmap for community execution - made this document we just

have to com on how to execute it
Arcadium

● Put into Excel sheet

- Presence in bitcoin talk

- Discord channels - huge communities about crypto

ICPR Channel LINKS

https://socialgrep.com/search?query=icp
https://twitter.com/IcpReboot
https://icpr.io
https://bitcointalk.org/index.php?topic=5350958.0
https://github.com/icpreboot/contracts
https://medium.com/@icpReboot/icp-reboot-the-fair-relaunch-of-the-internet
-computer-protocol-5abd2cc68421
https://www.thedechained.com/icp-reboot-the-fair-and-just-relaunch/

ICPR – Dfinity Scandal Research

Reddit Links to forums:

https://www.reddit.com/r/CryptoCurrency/comments/ouixmi/moment_of_silence_for_folks_lik
e_me_who_bought/

https://www.reddit.com/r/CryptoCurrency/comments/oddtv9/after_the_worst_launch_of_any_
coin_in_crypto/

General information about Dfinity and ICP:

 · Popular Internet Computer token ICP, created by a company that says it’s on a
mission to build an extension of the internet on the blockchain and reverse big
tech monopolization

1. ICP was heavily marketed had big name investors - whose tokens were locked
(ie can’t be sold) until a certain holding date but as it transpires it seems that the
developers themselves were able to front run the market and basically dump a
crapload of ICP in 10 minutes flat - resulting in the price crash. It is generally
accepted that ICP is one of the most prominent high cap rug pulls of this year.
2. After this fiasco ICP’s team has decided to hard fork ICP to a new coin - so
basically they completely trashed their roadmap and burned their investors.

· One of the fastest crashes in crypto history

· Date happened: Friday 23rd of June 2021

· Dfinity’s native token had a massive bubble then - dropped 95 percent in a few
weeks

· Over the course of 50 days, ICP’s price dropped from $630 to a low of $28.30
last Friday (Friday 23rd of June).

Opinions on the topic from news articles:

· “As great as the tech is on paper, it is, to a large extent, unproven,” said Denis
Vinokourov, head of research at Synergia Capital, in a CoinDesk report. “Also,
there is little evidence of teams actively building on ‘The Internet Computer.’”

· “Silicon Valley sees crypto as a way to hype up junk and cash out through ICO,
an infinitely cheaper and less regulated form of IPO,” private crypto investor
Smith told Moguldom. “Coinbase doesn’t usually list shit like a ICP, but they did
because they were early investors. But the market almost immediately rejected
it. No crypto natives I know fell for that.”

Unproved suspicions of foul play:

· Independent research from Arkham reveals that the Dfinity Foundation may
have dumped tokens on retail while blocking early investors from selling .
 · However, Founders blamed market euphoria and general corruption in crypto

Future of ICP

· ICP Founder now wants to launch another coin – which people are not happy
about
https://www.reddit.com/r/CryptoCurrency/comments/oddtv9/after_the_worst_lau
nch_of_any_coin_in_crypto/

Beau Road Map

Major first steps: Week one and two

1st: build a social media presence that people can look at and decide that it
is an actual project worth putting their money into.

- Twitter

Mission statements, exciting graphics, bit more information about the company
and sharing of the story of Dfinity and the news articles on the ICP reboot.

- Instagram

Sharing of the graphics that we have created over on twitter, just to build a
feed, does not necessarily have to be very active? Just to build a presence on
this platform too.

- Reddit and bitcoin forum

Share all of the graphics and information on the ICP R reddit page and make
this page more active.

2nd: Gather all of the angry people and redirect them to these pages (it is
important that we set up these pages before we redirect them) because people
will already be hesitant to give us the time of day.

How do we do this?

Post on:
Twitter

- Reply to people who are talking about the Dfinity scandal

- Reply to comments about the new coin Dfinity is making
- Retweet alt coin accounts
- Retweet people who have been burned

Reddit

- Add our conversation to the mix and redirect them to the ICP reboot
discussion board? - this is using the pages and forums that we have
already documented in the excel spreadsheet

Iszac Road Map

Objectives:

1) Build a community
a) Leverage existing conversations
2) Drive & Engagement

USP

- Honest information
- Doing it right the first time
- Community Lead real De/fi

Thoughts & features

- Testing testing testing

- Understand existing audience location

Content layering
 https://docs.google.com/spreadsheets/d/1yqmV3VAqcOxUvq9lq9MNDeT8I8umuxss
Q150ty5e93M/edit?usp=sharing

Week 1: Set the scene

Week 2 Show what brands are saying

Week 3: Show what people are saying

Week 4: Tease next steps

Channel Funnel

1) We probe external Reddit, & Bitcointalk, Twitter funnels users to Twitter

2) Twitter hosts information
a) News articles
b) Our medium narrative
c) Information & graphics
3) Twitter References our Reddit to join the community, controversy, &
conversations
4) Bitcoin talk hosts summaries of our articles & smaller learnings, we link this
through Reddit Posts.

- Twitter needs to post for a few days first to build credibility & substance
- The weeks are theme to show people a journey

Medium articles briefs

https://docs.google.com/document/d/1m6m8V5esfpK-Jfuj22ovfPe9efbmg3T-l1IOtuc3e-o
/edit?usp=sharing
Actions
- Twitter Bio needs a revamp (beau to handle)
- Reddit Bio needs a revamp (beau to handle)

- Pin reddit page on Twitter bio & pin the Dechained Article explaining the ICP reboot (Aug 17th)

Create a general call to action after every Reddit & Twitter post (draft sentences to follow)

- “Come join the community to Reddit and have your say”

https://www.reddit.com/r/icpReboot/
- “Come join the community to Twitter and have stay up to date”

https://twitter.com/IcpReboot

Mission: To lead the revolution against cryptocurrency rug pulls, giving justice to those wronged in ICP.
Creating a community centric space for anyone wronged previously in the field of crypto.

Vision: Become the justice driven decentralized token of the future, present, and past.

Infographic copy ideas:

We are a decentralized answer to the rug pull issue. We want revolution. We want a decentralized project
to fight against the powers at be. To provide support and a resource for failed crypto investors. For the
better good and wellbeing of crypto investors, users, developers and believers. Lead the charge into the
crypto revolution. Insight a powerful change against the status quo as traditional finance will not solve our
problems.