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A Community For Weed Freaks! Arend Richard Breaks The


Stereotypes Through An Alternative Video Platform

Calling all the weed freaks! Arend Richard is a rock star for all weed lovers.
Wondering why? Well, he is the creative director of WeedTube, an online platform
exclusively for cannabis users. If we say that this video platform is one of the most
happening social media platforms for cannabis users won’t be an understatement.
Arend Richard was born and raised in Denver, Colorado, which is interestingly the
first-ever state in the USA that legalized the use of cannabis. So, it doesn’t come as
a surprise that Arend founded WeedTube, which has become the hub for cannabis
enthusiasts.
WeedTube was created in 2018 and is seen as the YouTube of the cannabis world.
In a short time, it has gained followers, and these numbers continue to grow.
Arend created this website after YouTube shut down much of the cannabis-related
content. WeedTube is also the first video-based social network that effectively
provides monetization options to cannabis influencers and commercial-style
advertising to cannabis businesses.
Arend shared that creating WeedTube came after YouTube purged cannabis
content in March 2018. At the time, Richard had a channel on YouTube, and he
had a huge following. With YouTube removing cannabis content, he lost 200,000
subscribers. After cannabis was legalized in different parts of the US, YouTube
eased its restrictions. However, it was too late for Arend, who had joined a
community of like-minded, passionate content creators in order to launch
WeedTube for cannabis enthusiasts.

Since YouTube’s purge, Arend Richard has become an outspoken advocate against
the weed industry censorship and a promoter of social good for the cannabis
community. In several interviews, he has expressed his opinion and spoken about
the path he has chosen to develop this platform. “My goal is to change the
perception of what it means to be a stoner for the rest of the world, which can look
at cannabis consumers with critical eyes,” he said while talking to one of the media
outlets. 

Celebrating Canna4Climate 
Canna4Climate is an exciting event that was initiated by Arend in collaboration
with Ariana Newton. The idea of this event to be observed every year on April 21
is to extend the traditional April 20 holiday – that is, International Marijuana Day –
to show the rest of the world what it means to be a stoner.
On April 20, pot smokers worldwide, especially in places like Colorado,
California, and 15 other states where marijuana has been legalized, gather and toke
up with friends each year. WeedTube is already lighting its cosmopolitan fuse, and
there is a lot of material available in English and some in Portuguese and Spanish.
Commenting on the importance of Canna4Climate to connect stoners from
different regions, Arend shared, “WeedTube has a community that has shown great
respect for each other.”

Why WeedTube is all the rage


WeedTube provides an extensive catalog where you can find the best-known
cannabis varieties and a brief description. The creators educate audiences about the
types of cannabis and their strains. All videos intend to make people aware of the
various effects of different strains on the human body and explain which one to
choose depending on the desired impact; euphoria, happiness, relaxation, or
hyperactivity.

WeedTube also offers a variety of blogs with informative content that help the
users get familiar with the natural cure. The platform is generally targeted to help
marijuana community connect, share, and talk about their journey.
“Circle of friends and connect with other passionate people about sharing and
experiencing cannabis,” said Richard, the co-founder of WeedTube.

Can we legally promote the cannabis business online?


On the subject of cannabis advertising, Arend Richard shared, “One of the hottest
topics in the industry right now is CBD oil. Cannabis has made its way out of
fashion stores and onto trendy beauty counters, with scientifically backed safe and
clear claims. With WeedTube, people can promote their weed products in the
cannabis niche and reach a relevant target audience.”
The legal cannabis market remains difficult to navigate amid widespread
legalization and forecasts on par with the boom. However, Richard explains that a
cannabis startup requires as much effort and research as any other business needs.

He added, “We need an online community that encourages a healthy debate on


cannabis so that people can be informed. And in the future, it would also be good if
the main brands and the most important companies considered us viable clients.”
And thus, WeedTube came into being.

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