“A STUDY ON BLUE OCEAN STRATEGY WITH SPECIAL

REFERENCE TO ‘OYO ROOMS’ IN BANGALORE”

Synopsis submitted in partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY

SUBMITTED BY:
UMESH HANUMANT GOUDA

20AUCMD042

UNDER THE GUIDENCE OF

Ms. MADHUSHREE

Assistant

Professor

DEPARTMENT OF COMMERCE AND MANAGEMENT

GOVERNAMENT FIRST GRADE COLLEGE

HAMPINAGARA, VIJAYANAGARA, BANGALORE,
KARNATAKA-560004

Academic year: 2020-2021

 CERTIFICATE

This is to certify that Mr. UMESH HANUMANT GOUDA has satisfactorily

completed the project work entitled “A study on blue ocean strategy
with special reference to OYO ROOMS” required for partial
fulfillment of the course, Master of business administration (MBA) will be awarded
at Banglore University for the year 2021-22.

Ms. MADHUSHREE

Assistant professor and project guide

Examination Seat No. : 20AUCMD042

Date of Examination :

Signature of Examiner :
 DECLARATION

I, Mr. UMESH HANUMANT GOUDA declare that this project titled “A study

on blue ocean strategy with special reference to OYO

ROOMS” has been prepared by me during the year 2021-22. This project report

is submitted in partial fulfillment of the requirement for the award of degree of

Bachelour of Commerce, under the guidance of MADHUSHREE

This project is drafted by me and is original to the best of my knowledge and

belief. The matter presented in this project has not been submitted earlier for

the

award of any degree of any university.

Date: Mr. Umesh Hanumant Gouda

Place: Bangalore. MBA III SEMESTER
 ACKNOWLEDGEMENT

The joy of ingenuity!!! This is undoubtedly what this project is about. I would liketo
add a heartfelt word “It is not possible to prepare a project report without
theassistance & encouragement of other people. This one is certainly no exception”.
On the very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor. Without
their active guidance, help, cooperation & encouragement, I would not have made
headway in the project.

Respected guide and assistant professor Madhushree, government first grade

college vijayanagar, Bangalore.

I also thank my friends and well wishers, who have helped me and provided their
whole hearted support to me in this work. I believe that this endeavor has prepared
me for taking up new challenging opportunities in future.

Date : Mr. Umesh Hanumant Gouda

Place: Bangalore. MBA III SEMESTER
 CONTENT OF TABLE

pg.no
Sl. No Chapter

CHAPTER -1
1
Introduction

CHAPTER -2
2
Company Profile

CHAPTER-3
3 Research Design, methodology

CHAPTER 4
4
Data Analysis and Interpretation

CHAPTER 5
5
Findings, Suggestions and Conclusion

6 Bibliography annexure and Questionnaire

RESEARCH ABSTRACT

Hospitality Industry is booming like never before. The academic literature available related to this
industry mainly deals with the technical and operational aspects only. Especially in India; there is
no discussion in the literature on the strategic management aspects of this Industry. This article shall
discuss the expansion of Industry and need of the strategic management principles after second
world and the developments that have taken place since then. The aim of this article is to study the
extent to which the strategic management principles are used by Hospitality Industry and to discuss
the structure of this industry. Also, this article aims at discussing the globalization of the Hospitality
Industry and modes of entry of Hospitality companies in the international markets. This article shall
use the existing strategic management literature, the research already done in the area and the
corporate communication of the top hospitality companies to meet its objectives
The research paper would be focusing on the essence of hospitality, as hospitality is the significant
key use by hotel industry to exhibit their goodwill and concern towards the guest. The component
which we will be showcasing through our research is the positive and the negative footprint
branding image of OYO Rooms which they are maintaining for their online and offline booking.
The overview of the research will be based upon the relationship between the guest and the staff of
the OYO rooms which is also referred as known as OYO Hotels. Title of research was chosen on
OYO Rooms owing to the fact that OYO Hotels are surprisingly unordinary it provides the safe
space not only to the different categories of guest. They are known for their wonderful experience
at a price it is impossible especially when it comes to family stay. The research work of author
would also be discussing OYO hotels branding strategy and business models, they are offering for
excellent customer service.